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Social Media Measurement Tools to Determine Value / ROI August 11, 2009

Posted by StrategicGrowth in Social Media, Strategic Growth Concepts, Web 2.0.
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Social Media graphicWhile many of the Social Media tools are free to use, there is a cost involved in the time for development of the Social Media profiles and on-going management of Social Media activities.  Measuring that cost with respect to results against goals that have been identified will determine whether or not your Social Media strategy has provided an ROI at the level expected, and how it stacks up against more traditional methods of Marketing.  To help you achieve an accurate analysis of Social Media results that can be measured against those goals, please review the article below for a variety of tools to assist you.
Should you be interested in developing a Social Media strategy for your firm which has the ability to achieve a significant ROI against company goals, we at Strategic Growth Concepts would be happy to assist you.  Please contact us via our Website or via email at info@StrategicGrowthConcepts.com to schedule your FREE initial consultation.
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by Jye Smith

3 Steps to Picking the Right Social Media Measurement Tools

  1. Understand business outcome
  2. Identify the social media activity
  3. Analyse the relationship between social media activity and business outcome

Then pick a tool.

I cannot stress enough how important it is though, to understand that relationship between social media activity and business outcome. That’s where the expertise is, that’s where the ROI is.

Which tools do I use to measure social media?

This would have to be the most asked question of the lot – but honestly, it’s like asking how long is a piece of string. Last night I presented at Social Media Club Sydney (slides and notes now available) and still there was a call to look at which tools. Which one are essential to me? Google Analytics and Bit.ly for starters.  Katie Chatfield has done a presentation to look at some of the tools available – and you’ll instantly see how overwhelming it can be. But that’s ok – because you need to know what you are valuing first, and look at the tools  last.

MeasurementCamp also published another list of social media tools you can use:

  1. Addictomatic A cool search engine that aggregates rss feeds into a nice visual dashboard
  2. Blogpulse Blog search engine with conversation tracker tool
  3. Boardreader Search forums and message boards
  4. Boardtracker Forum search engine offering instant alerts
  5. Buzzmonitor Embeddable widget showing recent instances of your search term
  6. Compete.com Comparable site metrics for any website
  7. Del.ici.ous Social bookmarking engine. Search by tags and subscribe to feed results
  8. Facebook lexicon Searches facebook walls for words and phrases
  9. Google alerts Email updates of key search terms
  10. Google insights Compare search volume over time
  11. Google trends Compare search term trends
  12. Howsociable Gives a social media score for your brand, with email updates of your score.
  13. Ice rocket Blog search engine with results rss feed
  14. Newsflashr News search engine, presenting results in nice dashboard
  15. Sphere Related content widget
  16. Summize Search for keywords in ‘tweets’.
  17. Technorati Blog and social media search engine
  18. Twing Discussion board and forum search engine
  19. Twingly Spam free blog search engine
  20. Twitturly Track what urls people are talking about on twitter
  21. Xinu Shows how well your site is performing across different metrics. Also gives a site diagnosis.
  22. Quarkbase Fricking cool mashup tool
  23. Twitter Grader Enter your twitter username to get your grade and ranking
  24. Twist Graph Keyword trends in Twitter. Very cool.
  25. yExplore Not strictly social media, but easy access to see inbound links to a page.
  26. Trendpedia Excellent blog search engine that graphs results over time.
  27. Website Grader Not completely sure how accurate, but cool tool anyway!
  28. Yahoo Pipes Err, yeah, can’t believe I missed this off in the first place.
  29. Socialmention Real time UGC search engine, with social rank
  30. Bit.ly and Cli.gs – analytics for your tiny urls.
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Comments»

1. Media measurement things from A to Z … (ok, Y) » Brodeur Open Blog - September 24, 2009

[…] owe a lot of the initial research to Linda Daichendt of Strategic Growth Concepts and Jeremiah Owyang of the Altimeter Group.  Thanks to them and hats […]


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