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What is the REAL impact of location-based marketing? August 29, 2010

Posted by StrategicGrowth in local marketing strategies, location-based technology, marketing strategies.
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1 comment so far

A recent study by Forester Research concluded that while location-based services (LBS) such as Foursquare, Gowalla and Loopt are intriguing, they are still too small for major marketers to spend much time on.  Location-based services allow users to not only share their physical location with others but also to gather and receive information relative to their location such as reviews, recommendations, other nearby venues and friends that may be in proximity.  Forester added that while current users of location-based services are very likely to be influencers within their social circles, they are also largely male and therefore better suited to marketers targeting men.  Their overall advice to marketers was a resounding “wait-and-see” on location-based services.

Then Why So Much Location-Based Marketing?

But it’s hard to reconcile the Forester report with a lot of what’s happening in the marketplace.  Large players like Starbucks have been experimenting with services like Foursquare since early 2010, giving in-store discounts and rewards to users for checking in to their stores.  The GAP recently launched a one-day 25% off promotion to Foursquare users checking-in at GAP locations.  Add to the list the Wynn Las Vegas Hotel, the City of Chicago and Tasti D-Lite and it would appear that location-based marketing is being taken very seriously by major marketers across categories.  And it all seams completely understandable.  After all, isn’t the goal of marketing to be timely and relevant?  It would seem that LBS is an ideal means of achieving both.

Recently released LB applications such as the Shopkick are making news by taking shopper rewards to entirely new and location-specific levels, literally allowing shoppers to earn rewards simply for moving through various areas of a participating store.  And with retail giants such as  Macy’sBest Buy, Sports Authority and American Eagle Outfitters and Simon Property Group testing it, Shopkick is getting some serious attention.

And in what is perhaps the ultimate sign that LBS has arrived, Facebook recently launched its own home-grown location service, Facebook Places, allowing users to share not only what they’re doing but also where they’re doing it.

All this activity and interest around LBS begs the question, if in fact marketers follow Forester’s advice and wait on the sidelines, do they run the risk of missing the “LB boat” entirely?

Making Location Make Sense

What most agree on is that location-based marketing services are still relatively new to the mainstream and largely misunderstood by the public and marketers alike.  To that end, organizations are forming to foster discussion, education and understanding about LBS.  One such organization, the Location-Based Marketing Association of Canada hopes to not only better define LBS but also share with marketers the unique opportunities the technology represents.

In response to the Forester study, Association Founder and President Asif Khan said “What they failed to highlight was the explosive recent growth of such services. Foursquare alone has over 2.5 million users and has experienced 28% growth in just the last month, according to RJ Metrics. More and more people are beginning to utilize location-based services and as Smartphone adoption increases globally, the numbers will only continue to increase.”  Khan also points to the introduction of Facebook Places as having the potential to immediately introduce upwards of 500 million users to the concept of location based services.

As for marketers considering location-based marketing, Khan believes that those who “move to embrace LBS early-on will reap enormous rewards from proximity marketing, including attracting more first-time customers, encouraging more repeat business and increasing sales.  I also see huge opportunities for cross-brand promotion for companies that have multiple brands like Gap and Old Navy.”

Forget technology. It’s about “return on relationships”

Techno-Anthropologist Clay Shirky is quoted as saying that “Communications tools don’t get socially interesting until they get technologically boring.”   To that end, Khan sees the use of LB reaching critical mass in 18-24 months.  “I think Clay is right” said Khan. “I don’t think it’s about technology at all.  At least, I don’t think people care about which app they use.  They only care about the size and relevance of the deal.   For brands and retailers engaging with these tools, the real measurement of success will not only be ROI, but Return on Relationship (ROR).

As for the future and the continued evolution of location-based technologies, Khan suggests that the very context in which we consider the term location will also evolve.  “Today, we think of location as only the physical space.  But I see a time where we will be in virtual spaces and augmented reality where brands and content will live as well.”

Full disclosure:  Retail Prophet Consulting sits as a current member of the advisory board for the Location-Based Marketing Association of Canada.

Three mobile web marketing tips for the holiday shopping season August 27, 2010

Posted by StrategicGrowth in local marketing strategies, marketing strategies, mobile, mobile coupons, Mobile Marketing.
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3 comments

Bryce Marshall, Knotice

The ways shoppers make purchasing decisions in retail stores are undergoing a seismic shift. The shift is not driven by changes retailers are making to in-store promotions, store layout, retail design or packaging, however. It is driven by shoppers who have discovered that their mobile device offers a comprehensive tool set for making informed and confident decisions on what products to buy, which to pass on, or where else to make the purchase.

At the beginning of 2010 Motorola released the results of a fascinating study conducted during the 2009 holiday shopping season. Among the insights was one particularly interesting nugget: Worldwide, 51 percent of shoppers used their mobile device to help make an in-store purchase decision. The adoption rate of mobile devices generally — and smartphones specifically — continues to grow at a torrid pace. It’s common sense that mobile devices will be more vital to shoppers during the 2010 holiday season. In fact, using the mobile tool set to help make purchase decisions is no longer an emerging shopping behavior. It’s established shopping behavior.

Many of the most-trusted marketing tactics cannot adapt to the mandatory mobile contexts of time and place. And those trusty tactics cannot get down to specific increments of minutes and seconds — or meters and footsteps — like mobile interactions can. For consumers, the mobile Web unlocks the power to interact with, find, or demand the content they want at exactly the time and place they want it. The mobile Web fills the gap between layers of static, broadcast or stationary media. It fills the gap between the online and offline experience… and between Web stores and physical stores.

Here are three smart mobile Web tactics retailers can use now, and for the busy 2010 holiday shopping season. 

1. Provide the best of online in the store.

This is the clearest and most immediate opportunity for a lot of retailers, manufacturers and packaged goods providers. Consumers want the kind of detailed information found online to help make informed purchase decisions. For example, one large manufacturing company is making the great content from its website available to the in-store shopper via the mobile Web. The goal is easy access to the right amount and type of content. Not providing all of the information available on the product, just the right information to help a customer decide against a competitor’s product or prevent them from walking out of the store because of a lack of information.

The mobile Web, apps and SMS are great ways to get valuable content in the hands of in-store shoppers. Mobile solutions do not eat up valuable in-store shelf space and are more scalable and cost-effective than interactive solutions like kiosks, computers and video displays. Mobile solutions are perfect because the shopper provides the hardware.

2. Provide the tools to search, find, and motivate.

Right now consumers leverage mobile devices to search for information or make purchases while they are on-the-go. They seek convenience when busy or a diversion from boredom. They want smaller and smoother interactions. On-the-go shoppers have simple needs: Find a retailer, know what to buy, know it will be convenient, use a coupon. Apps and the mobile Web fill a potential gap in traditional media scenarios because with mobile search, location data, driving directions and coupon delivery, every shopper has the tools to locate and buy.

3. Embrace cross-channel behavior, don’t fight it.

A traditional failure by hybrid retailers, one that drives customers crazy, is the counter-intuitive division between online and physical retail operations. The organizational limitations of the retailer prevent a brand from embracing consumers’ cross-channel preferences. Right now many consumers use the traditional Web to research products, or create a shopping/wish list, all while intending to buy at a retail store. They use online tools but don’t buy online. Marketers can embrace this online-to-offline migration by creating mobile solutions that combine virtual and physical experiences in a consumer-centric mashup. For instance, allow online browsers to create a mobile cart or shopping list, then forward it to a mobile device via SMS, or access a shopping list via a personalized mobile Web page or app. Shoppers can quickly reference product information, SKUs, pricing and store location information — all of which ensures a seamless and profitable cross-channel retail experience.

On-the-go shoppers are looking for information right now. They are ready to make a purchase decision right now. They simply crave convenience, direction and purchase confidence. Deliver these experiences in every mobile interaction and your shoppers will be grateful now, and this winter when it counts the most.

Bryce Marshall is the director of strategic services for marketing firm Knotice.

Bank of America & Visa Testing Mobile Payments for Consumers August 20, 2010

Posted by StrategicGrowth in mobile.
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3 comments

As U.S. retailers and consumers are becoming more and more aware of the capabilities of Mobile Technology and the benefits it can provide, they are continuing their exploration into the many segments of Mobile that are still untapped in the U.S. marketplace (Europe, Asia and other parts of the Global community are far ahead of us in their adoption of Mobile technologies).  Mobile commerce / Mobile payments is one of those untapped opportunities that is finally being explored by the major players in the financial industry.  The story below details a study that is soon to be underway by Bank of America and Visa regarding consumers use of their Mobile devices for making purchase payments.

However, it should be noted that this technology is already available from a multitude of vendors in the U.S. and is being used by a number of U.S. based firms in some test markets – particularly in the fast-food industry.

Should your firm be interested in exploring the use of Mobile payments for your business, please contact us via our website, or email at Info@StrategicGrowthConcepts.com; we’ll be happy to arrange for you to work with the Mobile services vendors most appropriate for your business.

___________________________________________________________

Christina Warren, Mashable

Soon, some New Yorkers will be able pay for their purchases with their smartphones rather than their credit cards.

Bank of America and Visa are working together to launch a new test program that will bring digital wallet capabilities to smartphones.

The program will start in New York in September and run through the end of the year. Visa is planning on rolling out a similar test program with US Bancorp in October.

Users in the test program will be given small chips to insert in their smartphones. These chips emit radio signals over very short distances and can communicate directly with point-of-sale systems in stores. By waving their smartphones near cash registers, users can automatically send payments and banking information.

This sort of technology has existed in Europe and Asia for the better part of a decade, but mobile-based purchases have yet to really take off in the U.S.

As smartphone and mobile usage continues to climb, however, it looks like U.S. consumers might finally join the revolution. In addition to the Bank of America/Visa program, AT&T, T-Mobile, Verizon and Discover Financial Services are also working together on a joint mobile payment system.

Startups like Square are also jumping into the mobile and micro-payments arena. Likewise, PayPal has been ramping up its mobile offerings. Both the iOS and Android versions of PayPal Mobile include Bump technology that allows users to easily transfer payments by waving or bumping their devices. In our discussions with PayPal, the company has also indicated that it is very interested in working with other partners to make it easier for businesses to collect payments using PayPal from mobile devices.

____________________________________________________________

The author, Linda Daichendt, is Founder, CEO and Managing Consultant for Strategic Growth Concepts, a marketing / management consulting firm focused on start-up, small and mid-sized businesses.  Areas of specialization include:  Mobile Marketing, Social Media Marketing, and Virtual Events production.  Linda is a recognized small business marketing expert with 20+ years of experience in a wide variety of industries. 

Linda is available for consultation on Mobile Marketing and other topics, and can be contacted at Linda@StrategicGrowthConcepts.com.  The company website can be viewed at www.StrategicGrowthConcepts.com .  For more information on Mobile Marketing please visit the Mobile Marketing section of the Strategic Growth Concepts website.

Location-based Services & Local Targeted Marketing Using Mobile Technology August 13, 2010

Posted by StrategicGrowth in local marketing strategies, marketing strategies, mobile, Strategic Growth Concepts.
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4 comments

ANN ARBOR, MI – The Michigan Chapter of Mobile Monday today announced the speakers and topics for its upcoming monthly meeting.  The event will be held on Monday, August 16th from 6:30 – 8:00 p.m. at Ann Arbor SPARK located at 330 E. Liberty Street in Ann Arbor.  Attendance at this event is Free, and those interested in attending may register at MobileMondayMichigan.org. Featured speaker for the event will be Melih Oztalay, CEO of Birmingham-based SmartFinds Internet Marketing, who will be speaking on the topic of “Why Geo-Marketing is Becoming Increasingly Important for Marketing Your Business, and How Mobile Helps You Achieve It”.  Other speakers for the event will be Megan Crosbie, Marketing & Membership Coordinator at the Ann Arbor Chamber of Commerce who will be speaking about the Chamber’s mobile app, A2YChamber, and Linda Daichendt, CEO of Strategic Growth Concepts, who will discuss recent studies regarding consumer cell phone usage and cell phone operating system market penetration rates.

A co-founder of Mobile Monday Michigan , Daichendt explains the importance of mobile technology as part of local marketing efforts, “As methods of reaching customers become more and more fragmented due to the abundance of channels in use today, it becomes increasingly imperative for marketers to be able to focus their efforts on those methods they can be certain will produce the highest rate of return on the marketing dollars invested.  With statistics showing that 85% of cell phone users always keep their device within 10 feet of them, it’s becoming very clear that mobile is likely to be the best way to reach them.  Further, studies have also shown that mobile is the one channel they will quickly respond to; a recent Nielsen study indicates that 97% of SMS (text) messages are read within 15 minutes of receipt, and acted upon within 1 hour.  Given that no other marketing medium can even come close to that response rate, it’s critical that marketers learn the best ways of using mobile and targeting consumers within their specific geographic areas in order to maximize response.”

In today’s marketplace, mobile marketing is being implemented by business owners and marketers from the smallest ‘mom & pop shop’ to the largest multi-national corporations.  As the traditional marketing channels suffer various levels of decline, mobile marketing is experiencing triple-digit growth annually.  Mr. Oztalay’s presentation on Geo-Marketing via Mobile will help businesses capitalize on this growth by providing more effective ways of using the technology to improve local marketing results; while Daichendt’s presentation will review mobile from the consumer’s perspective.

Featured speaker, Melih Oztalay states about Geo-Marketing, “The benefits to small business are incredible; to be available to their local customers when the customer is looking for them while driving around town with their mobile device is an opportunity they need to take advantage of. The fact that the business can also update their offers anytime gives a local business the ability to adapt to market changes. I’m excited to be able to make this information available to members of Michigan’s mobile and marketing communities.”

For more information about this event, please contact Linda Daichendt at Linda@StrategicGrowthConcepts.com.

# # #

MobileMonday (MoMo) is an open community of mobile industry visionaries, developers, influential individuals, and users fostering cooperation and cross-company business development through virtual and live networking events. The groups programs are designed to facilitate idea sharing, best practices development, trends identification, and Mobile Industry growth locally, regionally, nationally, and internationally. The Michigan Chapter executes on these objectives by delivering a balanced approach of business and technical content from within the Michigan business community, as well as beyond our State, in order to insure the Michigan community is made aware of developments taking place outside our area that can aid local businesses. Those interested in learning more about Mobile Monday – Michigan can find the group’s website at MobileMondayMichigan.com; and information about the International organization can be found at MobileMonday.net.

Top 10 B2B Uses for Mobile Marketing August 9, 2010

Posted by StrategicGrowth in B2B, marketing strategies, mobile, Mobile Marketing, Strategic Growth Concepts.
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9 comments

One of the questions I’m often asked when making a presentation or being interviewed about Mobile Marketing is “can it be used in a B2B environment, or is it only useful for B2C sales?”.  My answer is ALWAYS the same; Mobile Marketing will be just as productive for B2B purposes as it is for B2C.  In fact, recent studies indicate B2B mobile marketing will grow from $26 million in 2009 to $106 million in 2014. Forrester

To help you see the many ways Mobile can be utilized in a B2B environment, I thought I would provide 10 B2B Mobile use tips to help you get started with incorporating Mobile into your company’s overall marketing strategy.  The following are ideas for ways in which Mobile can be utilized as part of a B2B marketing/communication strategy:

  1. News/Updates – Important and time-sensitive customer updates can be sent directly to your opted-in clients using SMS (text) messaging. Further, people like being ahead of the crowd and being among “the first” to know something; send your customers updates about product launches, product updates or upcoming events. Consider a news text like a micro-newsletter with bite-size updates.
  2. Emergency Notification – SMS (text) messaging is a great way to notify your employees or customers during an emergency. Send critical updates during natural disasters, last-minute event location changes or just before your company’s important meetings.
  3. Special Promotions – Communicate with your distributors or franchises via SMS with the details about special promotions they can offer to customers.
  4. Employee Assignments – Dispatch employees to their next customer location via text messaging; provide them with location info (and a link to a map), provide customer details, and work-order information.
  5. Presentations – Communicate with your audience during in-person or webinar presentations, conduct polling.  Send out a question and ask for responses from attendees who have pre-registered their phones.  Or, used another way, ask the question verbally and have them respond via text messaging to a specific short-code.
  6. Customer Service – Many companies offer customer support and problem resolution via text. Customers are also able to check order status, confirm appointments or reservations, change reservations, track packages and receive back-order notification alerts.
  7. Events – Implement a text messaging marketing strategy to promote weekly meetups or networking events for members, or remind employees about upcoming meetings. Send out key logistic information like changes of venue or detailed parking instructions. You can even take event registration information via text!
  8. Customer Payments – Use mobile technology to allow your field-service reps to take customer payments via mobile; get immediate payment, protect customers credit card information, and manage payments risk-free!
  9. Lead Generation – Offer something of value in exchange for signing up to your ‘opt-in’ list; provide potential customers a link to a white-paper, a special discount, a video, or other standard B2B strategic tools in exchange for adding themselves to your prospect list via Mobile opt-in.  Use Mobile to gather additional info about them as part of the ‘opt-in’ process so you can effectively target customers during future Mobile campaigns.
  10. Trade Shows – Use Mobile at trade shows to exchange information with prospects; allow them to enter contests, request and receive company information,  or see a video about your product or service.  Send text alerts to attendees about your next presentation so they’ll have time to get there before it starts!

These are just a few of the many ways Mobile technology can be used for B2B purposes.  If you would like to explore the use of Mobile for your company’s B2B needs, Strategic Growth Concepts can help!  Contact us via our website or email at Info@StrategicGrowthConcepts.com to learn more about the many ways Mobile can help you increase revenue and productivity for your company!

____________________________________________________________

The author, Linda Daichendt, is Founder, CEO and Managing Consultant for Strategic Growth Concepts, a marketing / management consulting firm focused on start-up, small and mid-sized businesses.  Areas of specialization include:  Mobile Marketing, Social Media Marketing, and Virtual Events production.  Linda is a recognized small business marketing expert with 20+ years of experience in a wide variety of industries. 

Linda is available for consultation on Mobile Marketing and other topics, and can be contacted at Linda@StrategicGrowthConcepts.com.  The company website can be viewed at www.StrategicGrowthConcepts.com .  For more information on Mobile Marketing please visit the Mobile Marketing section of the Strategic Growth Concepts website.

Restaurant’s Response to Yelp Review Causes Lost Customers and Media Backlash August 4, 2010

Posted by StrategicGrowth in Social Media, Strategic Growth Concepts.
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5 comments

Social media, for some a marketing opportunity unmatched by any medium to come before; for others, the worst thing to happen to their business.

Those who have read previous articles on social media on this blog are aware of Strategic Growth Concepts position that social media is meant to provide an opportunity to effectively communicate with a business’ customers and potential customers.  Using social media correctly enables a company to gather opinions from consumers, to shape consumers’ opinion, to share information, and to interact in a way that not only enables their business to grow, but also makes consumers feel that they’ve had a role in helping the business to do so.

However, using social media incorrectly can cause a myriad of problems, not the least of which is the loss of customers and a potential public relations nightmare over which a business will have no control.

Unfortunately a pizzeria owner in Scottsdale Arizona is now learning  about this the hard way – though she doesn’t yet seem to be learning the lesson.  Below is the story.

As most of you are likely familiar, Yelp is a social media site that enables consumers to provide reviews of businesses they interact with, and to provide opinions about things like customer service, a business’ facility, it’s products and for restaurant’s – ratings on the food that is served, pricing, atmosphere, etc.  In recent months the site has garnered a lot of national attention and a signficant increase in consumer participation.  Many articles have recently been written in national publications and the blogsphere about the need for business owners to be aware of the potential that consumers are rating their business on Yelp and similar sites, and that other consumers are paying attention to these ratings – very close attention.  Further, many articles have also been written advising business owners to become familiar with the sites, and to learn how to effectively interact with consumers using them so that any negative situations have the potential of being turned into positive ones.

It appears the previously referred to Scottsdale Arizona restaurant owner hasn’t read the articles, because she did the exact thing that business owners are warned not to do; she took the occasion of a negative review on Yelp, responded very inappropriately  to the customer via the site, and now because of the tenor and content of her response, the whole incident has become a media firestorm and a public relations nightmare!

Joel Latondress, the customer, wrote a Yelp review of the pizzeria, Amy’s Baking Company, that indicated dissatisfaction with his experience when eating at the restaurant.  When Amy’s Baking Company’s owner responded, she attacked Latondress personally, likening him to a tramp and a loser and telling him to “Do us a favor and keep your ugly face and your ugly opinions to yourself.”  Click HERE to read the complete story and see a video by a Phoenix area publication.

Owner Amy is now dealing with the repercussions of that decision.  Not only has the incident garnered an incredible amount of national press, but consumers are now responding with extremely negative reactions to Amy’s response to Latondress and vowing to never visit her restaurant.  Therefore, one negative review has now lost Amy’s Baking Company thousands of potential customers because of an inappropriate response.

Could this situation have been handled better and received a different result?  ABSOLUTELY!  If Amy had done her homework and been aware of the appropriate way to use social media (as well as had a bit of common sense), she could have responded to Latondress’ posting with sincere empathy for having provided him with a less than positive experience during his visit.  She could have invited him back with a substantial discount, or even for a free meal, to provide the restaurant with an opportunity to change his opinion to a positive one.  She could have shown concern that her business did not meet his expectations as a customer, and vowed to improve.  At the very least, she could have apologized for his dissatisfaction and asked for an opportunity to change his mind at some future date, expressing her concern as the business owner that all of her customers be left with a positive experience after visiting her facility.

Any of these responses would have resulted in, at the very worst, one negative posting being on the site if Latondress had decided not to enable the restaurant to have another opportunity to change his mind, and that would have been the end of it.  Instead, Amy’s owner has taken the negative experience of one customer and turned it in to a nightmare, for herself and her business, one which the whole world is watching.  Personally, I’ll be surprised if her business survives, and reading the postings that are continuously being added to her Yelp site, it appears that a majority of consumers would prefer that it didn’t.

Let this be a lesson to all business owners, CONSUMERS ARE GOING TO BE TALKING ABOUT YOUR BUSINESS ON SOCIAL MEDIA.  Therefore, do everything you can to insure they have a positive experience to talk about; and if by chance they report a negative experience, use common sense and basic customer service skills to do everything you can to turn that situation into a positive.  Don’t end up like Amy!

AUTHOR’S NOTE:  7:37 P.M. 8/4/10:

I have been monitoring the community forums on Yelp to keep up-to-date on this situation.  Unfortunately, it appears Amy is unreceptive to all the advice that is apparently now coming her way about the way to interact with customers on social media.  Below is a quote from her that ran in the Phoenix NewTimes and was re-posted in the forums:

“Based on Amy’s most recent comment on the New Times article, she is very clear that no one should feel bad for her.” Julia T.

Amy B says:

If you are all so ignorant and naive to believe that my restaurant will close because of your ridiculous comments then you are all in for disappointment.

My husband and I opened this restaurant for Fun and as a Hobby. We paid to keep this place closed for ONE YEAR while I was in Prison.

I sincerely appreciate all of the attention that this is bring to our restaurant. What is that age old saying? “There’s no such thing as Bad Publicity?”

None of you were my customers before that Tramp Joel came into my restaurant trying to Hustle a free dinner out of us. And none of you will ever be welcome in my restaurant!

We have the pleasure of choosing our customers, who in turn always end up loving us and becoming members of our family.
All of your verbal attacks and advice to use a PR Firm or hire some “Social Media Group” only proves my initial impression from the beginning of this entire situation. You are all so willing to advise me to hire a PR firm and you are all sending me tweets and emails offering your services so what is this some feeble attempt to try to “Shake Me Down?” You people have no idea who you are playing with.

If Joel had a valid complaint and truly there was something wrong with his Pizza that night I would have graciously offered him something else, however from the moment he sat down he was trying to get something for free. He wanted to order the $3 olive Tapenade but changed his mind when he found out it the bread was an additional $3. Is his way of trying to support local business coming in on a Saturday night to order a $3 appetizer? If this is the type of customer that you all represent then PLEASE feel free to go to any other restaurant in this State! My husband and I save our energy for our true customers who don’t have a hidden agenda. And as for me being vicious and mean perhaps you should all take a look at the things you are saying and see who is truly being vicious. All I did was stand up and defend my business. Since when become a crime to fight back against negative reviews when they are untrue? My loyal customers don’t care about negative reviews that are being written or the verbal attacks you have launched against us. They are smart enough and classy enough to not lower themselves to your level.

Here is the link to the chain of comments.

AUTHOR’S NOTE:  9-7-10

The following comment was received today from restaurant owner Amy B.

From amy b on Restaurant’s Response to Yelp Review Causes Lost Customers and Media Backlash #

We have actually been very busy, so I suppose your article is incorrect.

Given Amy’s response, apparently her restaurant has not been adversely affected by the media frenzy surrounding her postings, but in this author’s opinion, she also hasn’t really learned any lessons about appropriate communication within social media.  A more appropriate comment, in my opinion, would have been to apologize to Joel and those who were offended by her postings, to reiterate how much she cares about the opinions of her customers, and to list a few of the lessons learned during this ordeal.

I hope for Amy’s sake this article is wrong and she is not experiencing the business reductions that the social media commentary would seem to indicate, but I would find it surprising.

 

AUTHOR’S NOTE:  5-14-13

We are disappointed to see that it appears that almost 3 years later Amy has not changed her behavior, though she has apparently gained an even larger audience – on Reality TV.  http://now.msn.com/kitchen-nightmares-couple-are-posting-angry-comments-on-facebook .  All we can say at this point is WOW! Frankly, am very surprised that this restaurant is still in business, but apparently the people in her community have a high tolerance for horrid behavior.

____________________________________________________________

The author, Linda Daichendt, is Founder, CEO and Managing Consultant for Strategic Growth Concepts, a marketing / management consulting firm focused on start-up, small and mid-sized businesses.  Areas of specialization include:  Mobile Marketing, Social Media Marketing, and Virtual Events production.  Linda is a recognized small business marketing expert with 20+ years of experience in a wide variety of industries.

Linda is available for consultation on Mobile Marketing and other topics, and can be contacted at Linda@StrategicGrowthConcepts.com.  The company website can be viewed at www.StrategicGrowthConcepts.com .  For more information on Mobile Marketing please visit the Mobile Marketing section of the Strategic Growth Concepts website.

SGC Announces ‘Increase Your Revenue with Mobile Marketing’ FREE Webinar for Small Biz Owners August 3, 2010

Posted by StrategicGrowth in marketing strategies, Marketing-changing technology, mobile, Mobile Marketing, Strategic Growth Concepts.
Tags: , , , , , , ,
1 comment so far

Webinar to Provide Information About the Low-cost, High-return Marketing Medium and How Small Business Owners Can Take Advantage of This Emerging Technology to Promote Their Business and Increase Revenue

DETROIT, MI – Small business owners have the opportunity to learn the many benefits of using Mobile Technology to promote their business by attending a FREE webinar presented by Strategic Growth Concepts on Tuesday, August 10th at 2:00 p.m. EDT.  Those interested in learning more about this low-cost, high-return technology, and how they can use it to promote their companies, can follow this link to register for the webinar at the following link.

Read the complete News Release HERE.

BP Oil Spill Driving Increased Awareness of QR Codes August 1, 2010

Posted by StrategicGrowth in marketing strategies, mobile, Mobile Marketing, Strategic Growth Concepts.
Tags: , , , , , , , , , , ,
2 comments

Just like donations to Haiti were the driving impetus to making text messaging mainstream in consumer consciousness, it appears that BP oil disaster recovery efforts may have the same affect on QR codes.

Read the following,  QR Codes To The Rescue In The Gulf To Address The BP Oil Spill, for an excellent story on efforts being implemented as part of the ‘Be the One’ campaign that includes the participation of such celebrities as:  Sandra Bullock, Lenny Kravitz, Dave Matthews, John Goodman, Drew Brees, Eli Manning and many others.  The effort is being helped in a ‘big’ way by Reuters.  It should be noted that there has recently been some controversy indicating that BP Oil itself may be behind the campaign, and stories are circulating that Sandra Bullock has pulled her support.  However, the controversy has seemed to increase the awareness of the campaign, and it is our opinion that it likely to spur even greater awareness of QR codes as a result.

We at Strategic Growth Concepts believe that if this campaign achieves the level of awareness that the Haiti campaign did, it will go a long way toward not only helping the Gulf communities, but also toward making QR codes high on the radar of advertisers looking for highly effective, cost-efficient ways of reaching consumers with their message.

If reading this article makes you see the opportunities presented by QR codes and would like to explore this technology to promote your business, please contact us for assistance via our website or email at info@StrategicGrowthConcepts.com.

____________________________________________________________

The author, Linda Daichendt, is Founder, CEO and Managing Consultant for Strategic Growth Concepts, a marketing / management consulting firm focused on start-up, small and mid-sized businesses.  Areas of specialization include:  Mobile Marketing, Social Media Marketing, and Virtual Events production.  Linda is a recognized small business marketing expert with 20+ years of experience in a wide variety of industries. 

Linda is available for consultation on Mobile Marketing and other topics, and can be contacted at Linda@StrategicGrowthConcepts.com.  The company website can be viewed at www.StrategicGrowthConcepts.com .  For more information on Mobile Marketing please visit the Mobile Marketing section of the Strategic Growth Concepts website.

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