jump to navigation

MARKETING YOUR COMPANY VIA MOBILE April 6, 2009

Posted by StrategicGrowth in email marketing, mobile, Strategic Growth Concepts.
Tags: , , , , , , , , , , , ,
trackback

As with all small businesses, I am always researching to find additional ways of promoting my company to increase my customer base.  However, given my personal business background in the wireless industry I have become a strong proponent of mobile marketing and see it as “the next internet” if you will.  Therefore I’m putting in place several items that I believe will be of interest to those looking for newer, cost-effective methods of marketing their business.

First, I’ve gone on the search for as much information on mobile marketing as I can find since my familiarity with it provides me with enough knowledge to know that even experienced marketers are going to need some training.  They’ll need education in the various methods of mobile marketing, how those methods work, what they cost, and which method will be most effective for reaching their particular target audience.  As a source that small businesses turn to for information, I want to be able to provide that information  in an easy-to-understand way, so over the next few weeks I will be developing a series of blog posts that focus on different aspects of mobile marketing to help make it easier for the average small business owner or marketing practitioner to understand.

Second, I have scheduled a panel discussion with a group of mobile marketing experts on an upcoming segment of my BlogTalkRadio show, ‘Strategic Marketing Concepts for Small Business’.  This segment will air on Tuesday, April 14th at 2:30 p.m. EDT.  Panel members are still being finalized so more information on this will be provided within the next few days, however, let me assure you I am VERY excited about the experts that have offered to participate as they are some of the industry’s leading experts – and I’m quite confident that listeners will leave the broadcast with a great deal of useful information.

Third, I found an interesting mobile tool and decided to try it out.  There is an online program by the name of Mofuse (which can be found at www.mofuse.com) that will take your existing blog and convert it to a mobile-compliant site so it can be more easily viewed on cellphones – and it’s FREE!  Therefore, I have taken each of my blogs and entered them into the system to try out the program.  They can be viewed at the following mobile web addresses:  http://strategicgrowth.mofuse.mobi and http://hrconcepts.mofuse.mobi and http://marketingwithnewtechnology.mofuse.mobi .  You can either access them at these addresses directly from your cell, or you can enter the addresses into the web where you will be brought to a page on which you can enter your cell phone number and have the site sent to your phone via text message.  The idea I’m pursuing is making blogs easier to read from wherever you are, thereby increasing the small business owner’s access to potential customers.  Have a look at the blogs via mobile and let me know what you think!

As we delve deeper into the topic of mobile advertising over the course of the next few weeks, I am confident that many of you will be intrigued by the wide variety of ways in which mobile marketing can be utilized to promote your business.  Today, it’s cutting edge stuff; tomorrow, it will become as standard to us as email is today.  So if you’ve ever chastised yourself for waiting too long to take advantage of new technology in promoting your business, follow with us over the next several weeks and this time, be one of the first instead of one of the last!

For additional information on Mobile Marketing, or to learn how we can help you develop a Mobile Marketing campaign for your firm, please contact us via our website or email us at info@strategicgrowthconcepts.com

___________________________________________________________

 Strategic Growth Concepts is a Detroit-based firm that provides training and consulting services to start-up, small and mid-sized businesses in the areas of Start-up, Marketing, Operations, HR and Strategic Planning.  The firm’s CEO, Linda Daichendt is a recognized business expert with 20+ years of corporate, small business and franchising experience.  Linda can be contacted at linda@strategicgrowthconcepts.com , and the company website can be viewed at www.strategicgrowthconcepts.com.

Advertisements

Comments»

1. Marketing Small Business | Small Business News - April 11, 2009

[…] MARKETING YOUR COMPANY VIA MOBILE « Marketing with New Technology […]

2. Katie York - April 9, 2009

Hey Linda – Great blog. I am going to start following what you have to say. I also have a blog about social mobile marketing. Check it out: http://therealkatieyork.blogspot.com/

StrategicGrowth - April 9, 2009

Hi Katie –

Glad you like the blog; will definitely check yours out.

Linda

3. Katie York - April 9, 2009

Hey Linda – Great Blog! I’m definitely going to start following what you have to say. I also have a blog about social mobile marketing: http://therealkatieyork.blogspot.com/

4. Sarah - April 7, 2009

I recently came across your blog and have been reading along. I thought I would leave my first comment. I don’t know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.

Miriam

http://www.craigslistdecoded.info

StrategicGrowth - April 7, 2009

I’m glad you’re enjoying the blog. Thx for your comment.

5. Priyanka D - April 6, 2009

As twitter is becoming more and more popular, it is very easily accesible via the mobile so I think this will be one of the real boosts to both, mobile internet as well as twitter usage.
What do you think?

http://www.deskaway.com

6. Topics about Technology » MARKETING YOUR COMPANY VIA MOBILE - April 6, 2009

[…] calebhays.com placed an interesting blog post on MARKETING YOUR COMPANY VIA MOBILEHere’s a brief overview…is today.  So if you’ve ever chastised yourself for waiting too long to take advantage of new technology in promoting your business, follow… […]

7. Jennifer - April 6, 2009

I’m based in Philly, and one of the first mobile campaigns I’ve seen is was for Pepsi Smash, I was amazed at how exact their local targeting one. Turns out they partnered with a mobile marketing network called Qwikker bluetooth advertising, there’s a pretty cool case study on the site. Since then I’ve been looking for options for a small business (i’m not pepsi), that would allow the style of creative/targeting that the Pepsi campaign has. It would be awesome if you end up reviewing some provider options in your mobile series!

StrategicGrowth - April 6, 2009

Hi Jennifer –

Thanks for your comments and the suggestion. I will definitely take a look at doing that. In the meantime, mark the radio show on your calendar – some of the panel members will be providers!

Regards,
Linda Daichendt

8. MARKETING YOUR COMPANY VIA MOBILE - April 6, 2009

[…] Original post by StrategicGrowth […]


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: