Mobile Advertising Up 26% From 2008 May 6, 2009Posted by StrategicGrowth in mobile, Mobile Marketing.
Tags: cellular phones, mobile advertising, mobile commerce, Mobile Marketing, mobile phones, small business
Clipped from BitBriefs @ http://bitbriefs.com
Mobile advertising growth has slowed sharply over the past few months but is expected to reaccelerate next year, just as a growing number of cellphones built with Google Inc.’s (GOOG) Android software are expected to hit the market. U.S. advertisers are seen spending $229 million on mobile ads this year, up 26% from $169 million in 2008, according to a report by Brian Wieser, global director of forecasting for Magna, a unit of Interpublic Group of Cos.’ (IPG) Mediabrands division. Magna’s last forecast in July 2008 projected mobile ad spending would increase 43% to $298 million in 2009. Still, Wieser said despite the slowdown over the past several months, mobile ads remain one of the fastest growing emerging mediums on Madison Avenue. Magna predicted that mobile ad spending could nearly double by 2011, reaching $409 million. Read more at www.smartmoney.com
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