jump to navigation

Global New Media Trends and Using Them to Grow Your Business May 8, 2009

Posted by StrategicGrowth in email marketing, mobile, Mobile Marketing, Social Media, Twitter, Video Marketing, Web 2.0.
Tags: , , , , , , , , , , , , , , , , , , , , ,
trackback

A recent report issued by The Nielsen Company, a global information and media company active in more than 100 countries, provides a comprehensive overview of the status of new media in today’s marketing environment.  Some highlights of the report include:

  • Online display advertising’s share of revenue has plateaued at 20% of total online ad spend in the U.S.
  • Despite online video’s persistent positive buzz, actual usage is averaging around six minutes per day in the U.S.
  • Packaged goods manufacturers, pharmaceutical companies and telecommunications firms, three of the largest historical spenders on traditional media, are moving online at a pace we haven’t seen before, even as the recession continues to deepen.
  • Access to social networking sites via mobile devices almost tripled during 2008, largely due to rising smartphone penetration and improved network speeds.  Increasingly consumers are turning to their phones for a wide range of online content.
  • The pace of new online users has significantly slowed down, and the story has become about how much time people are spending online and what they’re doing while there.
  • Americans spend the most time online during the average month (about 2 hours per day).
  • The U.S. online population skews more to the age 50+ than the other countries listed in the study.
  • It is rare to see segments grow from BOTH an audience and an engagement standpoint, but we are seeing exceptional growth in these areas over the last couple of years in both video and social media sites.
  • While Member Communities (Facebook, MySpace, etc) have been garnering impressive audience numbers for the last five years, video audiences have been growing at meteoric rates.
  • From a time spent perspective, Member Communities surpassed email for the first time in February 2009.
  • From February 2008 to February 2009, the viewers of online videos grew 10%, the number of streams grew 41%, the streams per user grew 27%, and the total minutes engaged with online video grew 71%.
  • The reach of Member Community (social networking) sites is highest in Brazil (80%) but growting fastest in Germany (from 39% to 51% in one year).
  • The steady upward march of micro-blogging site Twitter will likely be the biggest online media story this year.
  • In the U.S., the mobile Internet audience grew 74% between February 2007 and February 2009.
  • More than 12 million U.S. mobile subscribers access their social networks over their phone.
  • As consumers look to do more on their phones while maintaining or perhaps decreasing their overall wireless spend, we expect that consumers will continue to warm to the idea of ad-supported mobile content.

This information is extremely valuable to marketers and small business owners as it enables companies to see areas of tremendous opportunity where they can maximize their firm’s brand awareness among target audiences.  Click HERE to review the complete Nielsen report and determine how it can be utilized to your company’s benefit.  Should you need assistance sorting thru the options to develop the best marketing strategy for your firm, please contact us to schedule a FREE initial consultation.

Advertisements

Comments»

1. Jared O'Toole - May 10, 2009

Online video is a huge resource. 6minutes a day just shows that you have to be bold and to the point. Make great videos. the exposure for your personal brand is huge as people get to know you and your personality more in depth.

2. Posts about Mobile Internet as of May 8, 2009 | IMHO Conferences & Consulting - May 8, 2009

[…] of consumer electronics and the growth of mobile Internet devices. WEAKNESSES End-market Global New Media Trends and Using Them to Grow Your Business – marketingwithnewtechnology.wordpress.com 05/07/2009 A recent report issued by The Nielsen […]


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: