Mobile App’s Impact on Consumer Marketing May 9, 2009Posted by StrategicGrowth in mobile, Mobile Marketing.
Tags: cellular phones, GPS targeted marketing, marketing, mobile advertising, mobile applications, mobile commerce, Mobile Marketing, mobile phones
As the proliferation of mobile apps becomes more prevalent, so to will consumers’ use of mobile devices to replace desktop and laptop computers. Since these mobile devices will typically always be carried “on the person” of the consumer, marketers are presented with an extraordinary opportunity to explore GPS-targeted marketing programs to promote their firms and products.
To gain additional insight into the evolution of the mobile applications market and the opportunities they provide, please review the following article: Click HERE.