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New Technologies Work Together to Grow Brands May 23, 2009

Posted by StrategicGrowth in FaceBook, mobile, Mobile Marketing, Strategic Growth Concepts, Twitter.
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I’ve noticed an interesting trend in my research and review of new media technologies now available to aid small businesses in developing their brands.  The trend is that more than ever before the developers of these technologies inherently understand that their ability to expand use of their product relies on that product’s ability to interact/inter-connect with other new media technologies.  Examples of this include:

  • YouTube providing the capability of downloading videos directly to Facebook
  • WordPress and other blog technologies enabling Twitter to feed into their platforms
  • Facebook and Twitter entries being made from mobile phones
  • Twitter and blog postings feeding directly into Friendfeed
  • many, many additional examples in the wide variety of new media being used today.

And now there is a new example, BlogTalkRadio being accessible via mobile phone.

vice president of mobile service and strategy For those of you unfamiliar with BlogTalkRadio, it’s a free, Web-based radio talk show platform that lets any user with a phone and a computer host a live, interactive radio show, with no downloads or extra equipment needed.  Upon completion of the live broadcast, each show is automatically archived as a podcast.  Many small businesses utilize BlogTalkRadio as a way of enhancing their brand and expanding consumer awareness of their companies.  Click HERE to listen to broadcasts from our show, ‘Strategic Growth Concepts for Small Business’ as an example.

A recent story in Mobile Marketer discusses BlogTalkRadio’s entre’ into the mobile environment; what’s possible now and where they are taking their platform.  Read the complete article HERE; small businesses will likely find this of great interest as an additional way of reaching current and prospective consumers.

If you are interested in learning ways the BlogTalkRadio platform and other new media can aid the growth of your business, please feel free to contact us via our website by clicking HERE to schedule a FREE consultation, or email us directly at info@strategicgrowthconcepts.com.

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