Maximizing New Media Today to Build Your Brand for Tomorrow and Beyond May 31, 2009Posted by StrategicGrowth in FaceBook, Marketing Plan, Strategic Growth Concepts, Twitter, Web 2.0.
Tags: advertising, Facebook, marketing, Marketing Plan, marketing strategies, small business, Strategic Growth Concepts, Twitter, Twitter marketing
With all of the new media options available today to promote your business, sometimes the hardest part of developing an effective marketing strategy is thinking thru the ways in which each option can be maximized to promote your business. Many of the options available, such as Twitter and Facebook, are still new enough that no one really has all the answers on using them to the best advantage, so new ways of utilizing them are being discovered every day. It’s exciting, and intriguing and challenging – especially for those with creative minds who are adept at finding useful ways to take advantage of new technology.
Many people with analytical minds actually spend a great deal of time trying to predict the future of such new media technology in order to determine its longevity and value. One recent analysis developed by the great minds at 24/7 Wall Street resulted in an article predicting ‘The Ten Ways Twitter Will Permanently Change American Business’. It’s an excellent article which I encourage you to read, and while reading, think about it in terms of how their thoughts might translate into useful applications for your business.
Right now marketers are in the unique position of being able to utilize the many, many new technology tools available today – at no cost, or low cost – and to help build the standards for how those tools are used in the future. This unique opportunity will allow firms that take advantage of the current situation to be ‘the leaders at the table’ in the future. If you want to establish such a leadership role for your business and your brand, now is the time to use all your creativity, all your strategic planning capabilities, and all the new technology resources at your disposal to establish that brand and its leadership role. Learn everything you can about the new media tools available, and use them in every way you can to promote your company. We at Strategic Growth Concepts will continue to do our part by providing you with information you need to help you in that endeavor, and we’re available to consult with your business whenever you need us, just contact us via our website or email at email@example.com.