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Tweeting for profit; Smart entrepreneurs are now doing deals in 140 characters or less on Twitter. June 27, 2009

Posted by StrategicGrowth in Social Media, Strategic Growth Concepts, Twitter.
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By Jennifer Alsever, CNNMoney.com / Fortune Small Business, June 15, 2009

Always on the lookout for examples of small businesses making effective and profitable use of the valuable social media tools available today, we were very pleased to find this excellent article from CNNMoney.com / Fortune Small Business about several small businesses that have identified productive methods of utilizing Twitter to increase revenue.  It bears noting that each of these companies understood the need to make an investment of their time in building up relationships on Twitter, and that after having invested that time consistently, they were able to identify opportunities to achieve product sales on a continuing basis at what they consider to be an excellent ROI (the investment being the value of their time).

Reading this article should provide you with ideas for ways in which their strategies might be applied to your specific business, but if you need assistance in this area, we’re here to help.  Please feel free to contact Strategic Growth Concepts via our website or via email at info@StrategicGrowthConcepts.com for assistance in developing marketing strategies to grow your business utilizing social media strategies.

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A year ago Kris Drey couldn’t care less about Twitter.

With 13 years of Web site experience, Drey is no technophobe. He serves as vice president of product marketing at Fliqz, an online video-hosting service with 20 employees in Emeryville, Calif. But when he first skimmed Twitter, the popular micromessaging service launched in 2007, Drey saw a lot of mindless chatter and very little that seemed useful to a video business.

Still, with the economy taking a dive, Drey persisted. He was looking for ways to spread the word about Fliqz without spending any more of his maxed-out $15,000 marketing budget. Not only was Twitter the fastest-growing social media service around — its user base grew by a whopping 1,841% in 2008, to 14 million — but it also wouldn’t cost him a dime.

“The only overhead is your time,” says Drey, 40. “You need to pay attention.”

bird2_03He did just that. Drey started posting three or four updates a day as @Fliqz (all Twitter IDs start with “@”) and subscribed to (or “followed”) the 140-character updates (or “tweets”) of anyone he could find who seemed interested in the online video industry, even if the person was just posting links to stories on blogs. One Saturday afternoon Drey spotted a Twitter post from a Fliqz customer who was having trouble encoding video. After exchanging a couple of tweets with him, Drey called the customer on the phone, figured out that the guy had a corrupted file and fixed the problem. The customer posted a tweet of happy surprise.

 

 

Talk back: Are you on Twitter yet?

Fast-forward a few months, and @Fliqz now boasts 1,358 followers. Thanks to Twitter, Drey snagged 21 new sales leads, and Twitter also helped him seal one $6,000-a-year contract. Fliqz signs or renews up to 30 deals a month, so the company is hardly tweeting its way to massive growth. But it’s not too shabby a return for a free tool. Drey estimates that he spends eight hours a week on Twitter, or the equivalent of 2% of his marketing budget every year.

Call this the year business invaded Twitter. The service — which can be used on any cell phone or computer — has been a hit almost since its inception, with celebrities as diverse as Richard Branson and Britney Spears using it to tout their appearances and correspond with fans. But in the past year, @Comcast has set up what has effectively become a help desk on Twitter, while @JetBlue (JBLU), @Zappos, @WholeFoods (WFMI, Fortune 500) and @Starbucks (SBUX, Fortune 500) interact with hundreds of thousands of their followers.

“It’s the most conversational medium in the world,” says Jackie Huba, an online marketing consultant, blogger and co-author of the book Citizen Marketers. “It’s immediate, public and searchable. It’s never been easier to know what your customers and your prospects are saying about you.”

A handful of small retail stores rave about their success on Twitter. In Wichita, tea company 52Teas (@52Teas) has more than doubled its sales of handcrafted teas of the week since it started tweeting. The company has 3,403 users following its weekly announcements of new blends.

“In 2007 we shipped one or two packages every two to three weeks,” says Frank Horbelt, 38, founder of 52Teas. “Now we ship 52 packages a week.”

In San Francisco, Mission Pie bakery (@missionpie) sends tempting tweets about its seasonal organic pies. “If there’s a special and I tweet about it, it’s pretty common that we sell out,” says Ashleigh Cole, operations manager at the 14-employee bakery.

Of course, these are the outliers. Twitter has plenty of potential to be misused. For one thing, you get to sign up with any name you want that hasn’t already been taken. This can lead to confusion: A search for “Starbucks” reveals 16 Twitter users with that word in their IDs, such as @starbucksgeek and @starbucksgal. The coffee giant owns only @Starbucks, but Twitter has no way of telling you that. In theory, a competitor could use your name and post harmful messages from that account. You could sue, of course, but Twitter is a legally untested arena.

Such business-name theft hasn’t happened yet, and Twitter co-founder Biz Stone says one of his product managers is looking into setting up some kind of account-verification service.

“We’re hearing stories about these businesses using Twitter that are so inspiring, and we want to figure out how we can help more,” Stone says. One of his favorites concerns is Kogi Korean BBQ (@kogibbq) in Los Angeles, which sends updates to its 2,100 followers telling them where its taco truck will go next, prompting customers to line up before the van arrives.

Another problem: There aren’t many sophisticated ways to filter the increasing Twitter chatter, and the service can become a major time-suck. When Drey did his searches for “online video,” he had to spend hours crawling through tweets from teenagers about funny YouTube videos — not exactly his client base.

“You will waste a lot of time if you go about it haphazardly,” says Brent Arslaner, vice president of marketing at Unisfair, a virtual events company in Menlo Park, Calif. After hearing that friends and colleagues spent hours on the site, Arslaner limited his Twitter usage to a maximum of 30 minutes a day. He followed relevant industry peers and did searches for anyone mentioning Unisfair — and for tweets that might lead to new business, such as “event canceled.”

Even with that small an investment of time, Arslaner found 160 key analysts, partners, prospective clients, bloggers and other industry influencers. On Twitter he also came across a prospective customer who was asking the network for references on Unisfair. Arslaner responded immediately with a list of references, and his sales team closed the deal.

Tweeting too aggressively is a surefire way to become a Twitter reject. Use the service as an advertising channel or a newswire for press releases, says Huba, and you’ll blow your chances with a lot of users — who won’t even tell you it’s a problem. “There’s not a huge revolt, but people will stop following you,” she says. Your pitches may ultimately be heard by no one.

Other caveats from experts: Be responsive, especially to users who send you private “direct” messages. Be yourself, but as with any other business communication, be careful what you say. Some users have software such as Tweetdeck that download tweets, so there’s a permanent record of your ill-advised joke even if you delete it. Be timely and relevant, and cyberspace will reward you.

“Always bring massive value to the conversation,” says Joel Comm, author of Twitter Power: How to Dominate Your Market One Tweet at a Time. “Good things will come back at you.”

bird_03Erik Oberholtzer, a co-owner of Tender Greens restaurant in Los Angeles, got his good karma in March when he tweeted about construction delays at his new West Hollywood location. The city would not sign off on the building because of technicalities involving flushless toilets. A few tweets later, one follower called his uncle, who works in the health department. The pressure worked, and Tender Greens opened the next month.

“Twitter creates this culture that can extend way beyond your store,” says Oberholtzer, 40. “It’s really powerful.”

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Please complete our Mobile Marketing Survey June 20, 2009

Posted by StrategicGrowth in mobile, Mobile Marketing, Strategic Growth Concepts.
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We have been asked to develop a variety of programs related to Mobile Marketing, and therefore would appreciate you taking the time to complete this brief survey.  It should take less than 5 minutes to complete.

Cheap-TV-Spots.com Now Incorporating Social Media in its Package June 19, 2009

Posted by StrategicGrowth in Marketing Plan, Social Media, Strategic Growth Concepts, Web 2.0.
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Cheap TV Spots, the award-winning, international, Internet-based discount TV advertising agency for entrepreneurs, says it’s aiming at Twitter these days.

“While Facebook, MySpace, YouTube and the like are all interesting ways for businesses to communicate with customers, we’re really fascinated by Twitter’s ability to take social media by storm,” says Ann Clark, Cheap TV Spots co-founder. “Twitter is doing for the web what Disco did for the dance floor. It’s all about stayin’ alive.”

Cheap TV Spots has developed a unique advertising methodology for entrepreneurs that helps link their television campaign with their online presence, creating a cohesive message that resonates with consumers. Cheap TV Spots can use the power of the bigger screen to channel customers to a Twitter page, website, or just about any online or mobile destination. Also, Cheap TV Spots can design TV commercials to be online-friendly, to complement a social website, company home page, blog or email campaign. With over 180 international awards, Cheap-TV-Spots.com has the proven expertise to design the ultimate media convergence.

Clark says, “It’s important to have an integrated plan. Social media is a great customer destination after you’ve gotten their attention with TV.”

Cheap TV Spots offers this recession-busting tip: To save money, stay away from automated, choose-it-yourself air time buying sites where the advertiser presumably picks her own airings from a list. Such sites can be deceptive, charging extra commissions in addition to the network air time cost, and selling air time that may not be available. That means the advertiser may get very little for her advertising dollar.

Ms. Clark says, “These so-called do-it-yourself sites give the impression that you can pick your airings from a list and pay a guaranteed price, when in fact the site cannot make such promises. It’s up to the networks whether air time is available, and whether they will even accept your commercial for broadcast.” Cheap TV Spots helps advertisers overcome these hurdles by negotiating with the networks on their behalf, and Cheap TV Spots never adds extra commissions. 

Cheap TV Spots produces award-winning, custom-made, national quality TV commercials for its low, flat rate. Cheap TV Spots also offers air time placement services scaled for start-ups and small- to medium-sized businesses.

Serving entrepreneurs since 2001, Cheap TV Spots is the world’s first global, Internet-based, discount TV ad agency. Cheap TV Spots is a registered trademark of Academy Leader, Inc., a privately held, multinational media company, which spans TV, motion pictures, radio, outdoor, publishing and mobile media.

Mobile Marketing Drives Customer Loyalty; and Now is Working in the Shopping Mall Industry June 18, 2009

Posted by StrategicGrowth in email marketing, mobile, Mobile Marketing, Social Media, Strategic Growth Concepts.
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As someone who spent many years in shopping mall management and marketing, I still have a keen awareness of strategies which drive consumer traffic and behavior in the shopping center environment.  As with retail in general, the name of the game is consumer loyalty, and malls have been utilizing email and membership card-based loyalty programs for years.  But now, mobile technology has provided a new spin on the shopping mall loyalty program and General Growth is the first national shopping center development/management firm to debut this cutting edge technology on a national basis.

The article below details the the new General Growth program and the strategy behind it.  For small businesses reading this article, these same strategies could be employed on a smaller scale to develop your own customer loyalty program to increase sales.  Further, this type of program can be enhanced by the integration of supplemental Social Media strategies to encourage interactivity between the members of the loyalty program and the organization.  The more “connected” the members of the group are with each other and with ‘the brand”, the more likely they are to be loyal customers and frequent users of “the brand”.

I encourage you to read the article and consider ways in which these ideas might be applied to your business.  Should you be interested in learning more about mobile marketing and/or social media and how these tools can help grow your business, please review the mobile section of our website, mobile marketing and social media articles within this blog, or contact us directly via the website or email at info@strategicgrowthconcepts.com for a FREE initial consultation.

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Nation’s No. 2 mall owner turns to SMS for retail traffic

By Mickey Alam Khan, Mobile Marketer Daily, June 18, 2009

General Growth PropertiesMobile finds place to blossom in Oakbrook mall outside Chicago

General Growth Properties, the nation’s No. 2 mall owner, has introduced what it claims is the nation’s first national mall-based mobile advertising network.

Working with mobile marketing firm Mobisix, the troubled mall giant has extended its email-based The Club program to include The Club Mobile, an alerts service that relies on SMS. General Growth’s marquee properties include Water Tower Place in Chicago, Fashion Show at Tyson’s Galleria outside Washington and South Street Seaport in New York.

“This program is also unique in that it is driven by consumer-controlled preferences and data and analytics decisions to ensure consumers receive only the most relevant offers, and according to their opt-in rules they establish,” said Michael Foschetti, managing director of Mobisix, Charlotte, NC.

Consumers who sign up online with mobile number and other preference data at http://www.theclubmobile.com will receive discounts and offers via regularly scheduled text messages. Those who sign up stand a chance to win a $1,000 shopping spree.

The goal of this loyalty program is to incentivize registered consumers and drive foot traffic to the more than 200 regional shopping malls with 24,000-plus retail stores that Chicago-based General Growth owns or manages in 44 states nationwide.

General Growth PropertiesDon’t discount mobile

Mobisix’s messaging platform powers The Club Mobile, delivering targeted, personal offers based on consumer-controlled preferences, data and analytics.

Here is what Mr. Foschetti had to say about The Club Mobile and mobile’s growing potential in driving retail traffic during these tough economic times:  

What’s the thinking behind The Club Mobile?
The Club mobile is an innovative new-media platform for retail brands to target specific audiences with highly relevant messages and drive store traffic. 

General Growth PropertiesWill mobile book returns for General Growth’s Jordan Creek mall in Des Moines, IA?

In these economic times, the more innovative ways we can use technology to inform the consumer of events and sales while utilizing the club the better.

The Club is a strategic extension of General Growth’s email marketing platform, The Club, and offers the similar value to on-the-go consumers and consumers that prefer to receive opt-in messages to their mobile phones versus email.

Who is the target?
Early adopters of The Club Mobile cross all demographic groups and comprise age groups 13-65.

Both male and female audiences have expressed significant interest and are representative of our subscriber base. Retail brands across categories will express an interest in learning more about the database.

Can we be sure it’s the nation’s first mall-based mobile ad network?
There are several SMS services out there within the retail space, but none to our knowledge that were launched on a nationwide basis among so many malls all at once.

This program is also unique in that it is driven by consumer-controlled preferences and data and analytics decisions to ensure consumers receive only the most relevant offers, and according to their opt-in rules they establish.

This program is larger than just one brand. It is a media network that many brands can choose to participate in based upon their unique marketing needs from national to local.

Why text messages to mall-goers? Any research backing receptivity to such messages?
Retail has always strived to find channels to get one-on-one with customers.

It’s also an industry that stands to really benefit from strategic applications, and on a larger, more macro scale, of mobile marketing.

Getting an offer in the consumer’s hands in that last mile to the sale and getting them in-store is happening today across the mobile and retail spectrum, and in highly successful ways.

Many brands are seeing success with mobile, but in some cases just cannot grow their lists large enough to really move the needle.

The Club Mobile, for retail brands, will really complement the brands’ existing mobile marketing programs and add another layer of micro-targeted activity to the mix.

Significant research was tapped to gauge consumer receptivity to mobile marketing messages within retail, and as long as consumers are in control – how often they get messages, what types of messages they receive and easy opt-out process – very positive feedback was found.

The Mobile Marketing Association’s research indicates approximately one in 10 U.S. consumers are highly interested in mobile marketing, and that is underscored among youth audiences and related to offers and coupons. Both play strongly to General Growth’s program.

When will those who register to The Club Mobile get the text offers?
The maximum number of offers that a consumer will receive is eight per month, or two times per week.

Can mobile help mall retailers? What can mobile offer that other channels don’t?
Yes, we believe it can enhance retailers’ existing mobile marketing efforts and more.

Mobile provides a powerful and efficient one-on-one communication channel for retailers to reach a specified customer base.

Mobile experiences incredibly high open and read rates that result in significant response rates. It also enables retail brands to continue to adapt for efficient and green marketing practices – accountable to ROI and the environment.

Franchising and Social Media: Integrated for Bottom Line Profitability June 17, 2009

Posted by StrategicGrowth in Social Media, Strategic Growth Concepts, Web 2.0.
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BlogTalkRadio graphicToday’s broadcast of Strategic Growth Concepts for Small Business, featured franchising expert, Paul Segreto of FranchisEssentials discussing social media and its importance to the franchising industry. Areas of discussion included:

  • The ‘new’ franchise development business model
  • The ways social media can aid in franchise development efforts
  • What are the best social networks for a franchise to utilize and why
  • The importance of integrating social media marketing with traditional marketing
  • The role of women in social media and franchising

The interview with show host and CEO of Strategic Growth Concepts, Linda Daichendt, included a wealth of information providing value to franchises and other small businesses with regard to effective utilization of social media in growing your business. Be sure to download and listen to the interview at your convenience.

A Basic Guide to Social Media Tools Geared Toward Small Business June 14, 2009

Posted by StrategicGrowth in FaceBook, LinkedIN, MySpace, Naymz, Social Media, Strategic Growth Concepts, Twitter, Video Marketing, Web 2.0.
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Web 2.0 technology in the form of social media tools empower you to maximize your business’ exposure and interaction with customers, potential customers, vendors, employees, and the community at-large; allowing you to connect and stay in touch more often, and with more people, than was ever possible utilizing the previously standard methods of Marketing your business.  These tools are currently typically free, and therefore, the only investment required is that of time to insure that they are utilized effectively to promote your firm.

However, as I speak with small business owners, the question inevitably arises, “how do you utilize social media to market your business?”.  The answer begins with having an understanding of which social media tools are available, and of those tools, which are most useful for your business. In fact I’m often asked “what are the best social media marketing tools for small businesses?”.   So in this essay, we’ll provide a bit of an overview and our recommendations.

Social Tools

Communities   Social Bookmarking   Video Sharing
LinkedIn Facebook

MySpace

Friendster

Plaxo

Naymz

Hi5

AIM Pages
Badoo
Bebo
CyWorld
EarthFrisk
ECpod
Faves
Grono
iBritz
LiveJournal
Lovento
Multiply
MyWebProfile
NetFriendships
Netlog
Orkut
Passado
Skyrock
Tagged
Tribe
Trig
Windows Live Spaces
Yahoo! 360
Zaadz

Professional

APSense
Biznik
CitiAlly
Cofoundr – Entrepreneurial
CompanyLoop
DoMyStuff
Doostang
Ecademy
Fast Pitch
JASEzone
KillerStartups
Konnects
Lawyrs
MeetIn
MyCareer.ge
NetHooks
Ryze
Small Business Brief
StartupNation – Entrepreneurial
Startupping – Internet entrepreneurs
Synergy Street – Entrepreneurial
Tapped In – Educational professionals
Upspring
Venture Capital Network
Xing
Ziggs

  Digg    del.icio.us

Stumbleupon

Reddit

Newsvine

AllMyFavorites
Backflip
Blinkbits
Blinklist
Blogmarks
Blummy
BuddyMarks
BookmarkTracker
ChangeToLink
Chipmark
De.lirio.us
Diigo
Dogear
Favoritoo
Feedmarker
Foxmarks
FreeLink
Furl
GiveALink
Hyperlinkomatic
iKeepBookmarks
Jack of All Links
Lilisto
LinkaGoGo
Linkatopia
Linkroll
List Mixer
Lycos iQ
Mister Wong
Mobilicio.us
MyBookmarks
MyHq
Mylinkvault
MyPip
My Stuff (from Ask)
MyVmarks
Namakkal
Netvouz
Online Bookmark Manager
OnlyWire
Oyax
Shadows
Simpy
SiteBar
SiteJot
Snipit
Socializer
StartAid
Stufflinker
Sync2it
SyncOne
Turboclip
Windows Live Favorites
WireFan
Zurpy

  YouTube Blip.tv

Vimeo

Metacafe

Stickam

Broadcaster
Panjea
Revver
Tubearoo
Viddler
Video Bomb
Video Sift
Vimby
Xillian TV

         
Photo Sharing   Blogging / Micro-blogging / IM / Mobile    
Flickr    Fotolog

SmugMug

Zooomr

Photobucket

Webshots

  Blogger      Wordpress

Typepad

Twitter

BeeMood
Feecle – Japanese
FlickIM

Frazr – German & French
IMified
Jaiku
Komoo – Chinese
loopt

mbuzzy
Numpa – Dutch
Pownce
Radar
Robisz – Polish
Rummble
Zannel

   

Additional categories of social media include:

CONNECTING WITH FRIENDS:

Classmates
ConnectU
Friends Reunited
Graduates
Meetup
MyYearbook
Reunion
SKOUT

CONSUMER REVIEWS:

Cork’d – Wine reviews
Chowhound
– Food
Epinions

RateItAll
Yelp

All of these tools enable you to interact with people, but in each group a different kind of content is the focus.

Social Communities – in some ways the simplest because it is the content focus is YOU. Each individual creates a profile and the directory enables you to find and connect with people based on the information they supply about themselves in that profile. This has extended beyond individuals to “entities”. So that a company or group can also create a profile. One thing to be aware of about these social communities – that not all of them approach “entities” the same way and most of them don’t make it very easy to figure out how to create a profile for your entity. Facebook invites you to create a Facebook “page” for your business but does not want you to create a “profile” for your business even though pages and profiles can use many of the same features and tools (but not all). On the other hand, LinkedIn has a very limited “page” for businesses providing very limited functionality. Small businesses often struggle to figure out which kind of existence they should have in these communities (should it be me? Should it be my company? Should it be someone else within my company?) that allows them to stay within the terms of service and yet still maximize the tool’s marketing potential.

Social Bookmarking (also called Link Sharing) – these tools allow you to highlight and share individual Web pages you like by sharing a link to them. People can “vote” on each link that has been shared and the links with the most votes move to the top of the page making the site a portal to the “best” content as filtered by the participants of the community. Note that an individual profile is connected to the posting of each link so over time you can get to know your fellow bookmarkers by their sharing habits, genre, frequency etc. These sites are useful if you post a lot of content and would like that content to be found and read by more people.  Be aware though that in order to gain a following in these communities, it is best to post content of general interest and value rather than “promotional” content for your business.  Community participants can be rather unforgiving of those seen as “self-absorbed”.

Video Sharing – sites like YouTube are usually very straightforward in functionality. They make it very easy to upload your own video and once the video is uploaded, it is also easily viewed and commented on by others. YouTube also provides ways for the video to be shared and embedded in other sites increasing the video’s ability to turn “viral”.  Using video to market your business can be done easily with a minimal investment in equipment.  While editing can be an expense, it’s not really necessary for educational, promotional, or testimonial videos – shooting them live tends to give them an authenticity that is appreciated by consumers.  A recent video and PowerPoint presentation by Hubspot gives excellent information on ways to effectively use video for small businesses.

Photo Sharing – these sites are usually quite simple in functionality. Members can post photos which then can be viewed and commented on by the general public, or only by those who are invited to see them. Small businesses sometimes use these sites to share photo galleries instead of building photo gallery capability into their own Web site.

Blogging – the content is your creativity, your voice. You post content on a regular basis whether it’s text, video, photos, podcasts or all of the above. Blogs enable you to be an individual publisher, and usually enable readers to participate in the conversation by posting comments.

Of all the tools available, the top 4 in my list for small businesses to utilize would include:

  • Blogs
  • FaceBook
  • Twitter
  • LinkedIn

Slick Uses for Mobile Marketing as Showcased by National Brands June 12, 2009

Posted by StrategicGrowth in mobile, Mobile Marketing, Strategic Growth Concepts.
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The Lion King musical production

Disney’s Tony Award-winning musical “The Lion King” at the Mandalay Bay Hotel and Casino in Las Vegas used mobile to drive ticket sales.

Commercial spots on the Cox Media cable network encouraged viewers to text the keywords NALA or MUFASA to short code 269411.  The Lion King and Mandalay Bay were able to build an opt-in database of locals interested in receiving promotions in the future.

The strategy was to generate buzz about the Lion King musical production at the Mandalay Bay Hotel, as well as drive traffic to the outdoor shopping mall – Town Square

Lion King Text Msg

Mobile was suitable for this campaign because it provided the ability to engage the target market, be the medium for the scavenger hunt and provide extremely detailed metrics from beginning to end.

 This particular campaign was unique, as it was a scavenger hunt utilizing the mobile device.

Consumers that texted in NALA or PUMBA got a message that said, “Find Lion King Paw Prints near Your next clue @ Whole Foods in Town Square. Address: 6689 Las Vegas Blvd.”

When the consumer reached the destination, they were asked to text LION to the same short code to get the next clue.

Respondents that used the keyword LION got a message that said, “Get “ON” Your way and “sea” the latest clothing styles at Your next clue in Town Square!”

Once consumers reached Town Square and found the next clue, they were instructed to text TIMON to the short code.

In return they got a message that said, “It’s a walk in the “park” to a Tropical Time with “Tommy” for Your Final Clue in Town Square!”

The last and final keyword was MUFASA. Once consumers texted this keyword in the got a message that said, “Congrat’s! You finished the hunt! Winners will be contacted on 5/7/09.”

The double opt-in was then sent, asking consumers to reply YES for ten entries to win a $100 Whole Foods Gift Card and to subscribe to Cox exclusives.

“The goals of this campaign posed a unique set of challenges, and the mobile channel provided the ideal measurable solution,” said Isaac Naor, client services manager. “It allowed enough creativity to drive locals to the new [high-end] outdoor mall, provided engagement with the brand, and enabled the campaign to stand-out and become viral.”

 

Safeway / Randalls

Safeway - Randalls

Safeway’s Randalls Food Market has launched a mobile coupon program to help its customers save time, money and trees.

These days, money is tight and people are looking for ways to stretch their dollars, so Randalls is letting customers download manufacturer’s coupons onto their Remarkable Card. The Remarkable Card is Randalls’ loyalty card.

Shoppers can get discounts from brands and select Randalls-labeled products.

This opportunity is available at 14 Randalls stores in Austin, TX, 36 stores throughout the greater Houston area and 62 in the Dallas/Ft. Worth area.

To sign up to get coupons in the first place, Randalls shoppers just need to visit the mobile providers Web site to activate their account.

Digital coupons mean that no paper is used to distribute and redeem coupons.  “Eliminating paper from couponing not only saves forests, but also benefits the environment by reducing the water usage to produce the paper and ink, as well as the energy to move the paper out to homes and newspaper stands.  “So mobile and digital coupons are environmentally friendly and have virtually no carbon footprint themselves”.

No more searching for coupons in newspapers and magazines, coupon cutting, or riffling through coupons at the store. 

When customers present their Remarkable Card at checkout, coupon savings are automatically applied to the appropriate items in their shopping basket. The discounts are also shown directly on the receipt.

For grocers and manufacturers, this is a more targetable and efficient means of coupon promotion, not to mention the benefits of being able to market to consumers both in and out of the store.

Best of all, with redemption rates 5 to 40 times that of paper-based coupons, it’s highly cost-effective.

 

Victoria’s Secret

Victoria's Secret 1Victoria’s Secret is very good at keeping secrets. The retailer quietly launched a marketing initiative that uses the mobile Web and SMS text messages to promote its products and shopping on-the-go. 

Victoria’s Secret has launched a dedicated mobile Web site and is also targeting its mobile database of opted-in consumers with exclusive offers, event coverage and new product information.

“With so many consumers (94 Million in the U.S.) using their handhelds to read email, search for products (9 percent of Google searches are now on mobile devcies) and browse Web sites, it is a basic expectation that a mobile user will have a successful experience when they visit a company’s Web site,” said Jason Taylor.

Victoria’s Secret launches mobile commerce initiatVictoria’s Secret polls site visitors

Consumers can sign up for alerts on the mobile site at http://mobile.victoriassecret.com or text the keyword START to the short code 26435 (ANGEL).

All text message communication with consumers will include a link to the mobile site, in an effort to drive users there.

The Victoria’s Secret mobile site features different categories and shopping bags. The main menu gives site visitors a list of the “Most Wanted Bras.”

Victoria’s Secret launches mobile commerce initiatBrowse through products

Gift cards can be bought right from the mobile site and consumers are able to locate and map the closest Victoria’s Secret store to them.

What’s most impressive about the site is that women can actually browse and then buy products right from their mobile phones, with the same secure settings that the retailer’s Web site provides.

Customers that make purchases on the mobile site can come back to view their order status.

Additionally, the mobile site has a ‘special offers’ section where consumers can get discounts.

For example, consumers that place an order of $100 or more can use the code VSFRSHIP at checkout and all shipping and handling charges will automatically be deducted after the offer code is applied.

The mobile phone becomes much like a shopping assistant with the Victoria’s Secret mobile site.

In fact, users can even browse the print catalog and order using their mobile phone.

Victoria’s Secret went a little further with its mobile site and turned it into a great place for consumers trying to get their loved ones a gift. The mobile site doesn’t just showcase lingerie; it offers other products and services as well.

Additionally, the mobile site has a click-to-call feature that connects consumers with Victoria’s Secret customer service, should they need to actually speak with someone.

Another interesting feature on the site is the “Site Feedback” link.

Users that click on it are asked to take the Victoria’s Secret Mobile Site Survey, where they are asked some questions regarding the site and how well it works.

The site is full of pictures of various products from Victoria’s Secret and consumers can view what’s on sale and the most wanted stuff.

 

Procter & Gamble / Gillette

Procter & Gamble’s Gillette razor and blade brand is shaving away traditional marketing by using the iPhone as a means of communicating with its audience of male consumers.

Gillette has launched “uArt,” an iPhone application that lets consumers use the Gillette Fusion razor to shave and create any facial hairstyle they like. Consumers just upload their picture, choose a facial hair texture, length and color, and then start shaving.

“As a grooming company, we want to help guys be their best and to achieve that, we want to provide tools to help them find the look and style that is right for them so they can express themselves,” said Mike Norton, director of external relations at Gillette, Boston.

P&G is one of the leading consumer packaged goods manufacturers whose portfolio includes brands such as Tide, Iams, Pringle, Oral-B, Charmin, Pampers, Old Spice, Dawn, Camay, Tampax and Clairol.

Gillette is a brand of P&G currently used for safety razors among other personal hygiene products. P&G bought Gillette in 2005.

P&G's Gillette talks to men via iPhoneMake yourself beard

To shave using the uArt application, consumers just need to use their finger to guide the razor easily over the beard.

Users can create a chinstrap, handlebar, moustache, lamb chops and even design a totally new facial hairstyle.

By double-tapping, the user can get incredible shaving detail.

P&G's Gillette talks to men via iPhoneTry out different facial hairstyles

The application is geared towards males ages 15–34. It is being promoted via online marketing.

This isn’t the first time that Gillette has relied on the mobile channel to target its audience. The grooming brand used mobile for some other promotional programs.

Most recently, Gillette recently completed a program with New York Yankee superstar Derek Jeter where consumers could send in a text and be eligible to win a free Gillette Fusion Razor.

Gillette’s use of mobile is in keeping with evolving consumer habits. 

“The Gillette audience is doing more than watching TV or sitting in front of a computer — they are active and moving,” Mr. Norton said. “The app helps guys explore and achieve the look and style that is right for them. 

“Guys can interact with the brand through a medium in which they are most engaged,” he said. “Mobile is a big part of guys’ lives.  It’s a great medium.  It’s personal and guys spend a lot of time using their mobile devices. 

“Brands have the opportunity to reach their audience through entertaining interactive apps that deliver a message.”

 

Sherwin Williams

Sherwin Williams 3Paint and coating producer Sherwin-Williams Co. is using the mobile channel for branding and customer acquisition.

The company and its mobile marketing provider created an iPhone application that lets users isolate a color within any photo taken on their iPhone and get matching Sherwin-Williams paint colors along with a coordinating palette to complement their choice. The application is called ColorSnap.

“Our desire is to meet our consumers exactly where they are,” said Ellen Moreau, vice president of marketing communication at Sherwin-Williams, Cleveland, OH. “ColorSnap helps them capture inspiration as it strikes.

“The app not only makes it simple to determine the color, but to bring it home by easily locating one of our 3,300 stores,” she said.

ColorSnap was downloaded by thousands of users in more than 60 countries within the first week of its release. The application is ranked No. 35 out of 3,000 in the free utilities application category in the iPhone App Store.  

Sherwin-Williams taps mobile to reach younger demoColor Palette

The ColorSnap application is unique because it lets users capture a new photo the moment they feel inspired, whether within the application or using an image already stored in their iPhone photo library.

Then, consumers just user their finger to scroll around the image and locate the exact color they’d like to see matched.

ColorSnap immediately offers the closest matching Sherwin-Williams paint color and a coordinating palette.

Sherwin-Williams taps mobile to reach younger demoClick-to-call

“Choosing color is the hardest part of redecorating,” Ms. Moreau said. “Inspiration can hit a consumer anywhere and we are helping them bring the colors that appeal to home from wherever they may be.”

Users are able to find the nearest Sherwin-Williams store to begin their painting project. Or, they can save the color into “My Saved Colors” for continued reference.

Using iPhone GPS capability or ZIP code entry, users can find their local Sherwin-Williams store.  Users can direct dial or map the Sherwin-Williams location all within the application.

Colors include RGB values for architectural design professionals and Photoshop fiends, making it easy to recreate the colors in renderings.

The application is geared towards home owners, architects and designers and painting contractors. Sherwin Williams chose mobile because the company is trying to reach a younger demographic.

“Mobile is the ideal channel for this type of offering because inspiration is anywhere,” Ms. Moreau said. “We are trying to make it easy for customers to shop and buy paint.”

Sherwin-Williams has tested mobile advertising in the past. However this is the company’s first iPhone application.

 

Heinekin

By Giselle Tsirulnik; June 10, 2009

Heineken taps mobile for multichannel promotionText GREEN to short code 49737

Heineken and Heineken Light are using mobile as part of multichannel effort to get consumers to stock up on the beer this summer.

The program will run from June -August in retail outlets nationwide and invites consumers to elevate their traditional summer entertaining by hosting a Heineken “Blok” Party. The mobile component asks consumers to enter to win a sweepstakes by texting GREEN to short code 49737.    

“The Heineken ‘Blok’ Party program is true to our brand objective of delivering great beer and great experiences,” said Breege Murphy, channel manager at Heineken, White Plains, NY. “And it offers our retail partners a unique new way to generate excitement among consumers through engaging displays and in-store merchandising materials that will help drive purchase of Heineken and Heineken Light.”

 The sweepstakes will select two winners randomly on July 31.

These individuals will win a block party for no more than 50 guests who are over the age of 21.

The “Blok” Party prize includes live entertainment, top-notch catering and interactive leisure sports, giving them the ultimate “Blok” Party experience to be held in his or her neighborhood on or near Labor Day.  The retail value of each party is approximately $50,000.

Contestants can win 59,000 song downloads from the EMusic store.

Winners get their download codes via SMS if they entered the sweepstakes using the channel.

The “Blok Party” sweepstakes is being promoted in liquor stores via advertising which encourages consumers to stock up for summer entertaining at home.

The sweepstakes will also be promoted in supermarkets via cross merchandising offers on party essentials and unique party tips for creating the ultimate “Blok” Party experience.

In-store signage will tell consumers that that the ultimate “Blok” Party can be elevated with Heineken. 

Heineken has used mobile before.

The brewer ran a mobile campaign in which it distributed scratch-cards to bar customers. All the scratch-cards asked consumers to text message a keyword to a short code.

Each time a consumer texted in, they were entered to win different prizes. Whether the customer won or not, he or she was opted in to receive a WAP push with Heineken mobile agenda. 

This wasn’t the first time that a brewer turned to mobile for a promotion.

Irish brewer Guinness held “The Great Guinness Pint Contest,” an interactive mobile program meant to engage consumers with the brand.

The program asked consumers at participating businesses to rate their pint of Guinness via their mobile phone. Each time consumers rated their pint they were entered into a sweepstakes in which five winners received a trip for two to the Guinness Brewery in Dublin, Ireland, during the company’s 250th anniversary (see story).

“Through a wide range of elements including a consumer sweepstakes for the ultimate ‘Blok’ Party and cross merchandising offers, the program inspires consumers to make the most of every celebration by choosing the ultimate imported beer brand – Heineken,” Ms. Murphy said.

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If you are interested in exploring Mobile Marketing strategies for your firm, you can begin by visiting our website for more information or contacting us via our website or email at info@strategicgrowthconcepts.com.

Excellent Example of Mobile Marketing Integration into a Multi-Channel Brand Campaign June 11, 2009

Posted by StrategicGrowth in mobile, Mobile Marketing, Strategic Growth Concepts.
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One of the best ways to utilize Mobile Marketing is to incorporate it into a multi-channel campaign strategized to maximize the brand’s exposure to its target audience.  Mobile Marketing is a cost-effective method of dramatically increasing consumer interaction with a brand as part of the overall campaign strategy. 

The following is an excellent example of a comprehensive campaign strategy which maximizes the effectiveness of Mobile Marketing as a way to enhance the overall effectiveness of the brand’s total campaign.  As you review, please note the integration of the various channels and the way each element of the campaign continues to “build” to encourage continued interaction with the brand.

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Oberto beef jerkey targets alpha-male demographic via mobile

By Dan Butcher; June 10, 2009

Oberto targets alpha-male demographic via mobileOberto beef jerky

Oberto Sausage Co. is promoting its beef jerky with a multichannel campaign that relies heavily on mobile to get its target demographic to interact with the brand.

The company developed a promotional platform for its Oberto Beef Jerky products, including in-store, on-pack and mobile elements, as well as a promotional Web site at http://www.ultimatealphazone.com. The site provides an interactive environment for the brand’s male target audience.

“Our target guy is regularly plugged into what’s happening in the world around him,” said Ryan Post, senior brand manager for Oberto, Kent, WA. “He uses mobile technology to maintain a healthy balance between family, friends, sports, exercise, culture and his career, getting the info he wants when he wants it.

“From checking his mail on his mobile phone when leaving the gym in the morning to looking up sports scores and texting his friends to find out where happy hour is, an ‘alpha’ manages his life on the go,” he said. “We saw mobile marketing as an integral part of our latest campaign because it connects to the daily lives of our customers.

“Plus, Oberto is all about having fun, so the ability to playfully taunt ‘sidekicks’ on the go is right in line with our campaign and a fun, engaging way to let guys know what we are all about.”

Oberto beef jerkey targets alpha-male demographic A mobile call-to-action on an Oberto Beef Jerky in-store display

The promotion allowed consumers to register for sweepstakes and send taunt calls via IVR and the Internet to their friends, calling them “sidekicks.”

The mobile two-way “Taunt Call” IVR campaign lets consumers send unapologetic claims to their friends, and “sidekicks” can send props or insults—“smacks”—back to their friends to continue the conversation.

Oberto’s in-store call-to-action at the point of sale reads “Text / Taunt / Win, text ‘Alpha’ to 433339 for a chance to win and taunt a friend.”

The point-of-sale includes shipper header displays and on-pack stickers with the mobile call-to-action.

The first sweepstakes offered prizes such as a Nintento Wii, an Apple iPod touch, an air hockey table, a Home Depot gift card and a Blu-Ray player.

A second sweepstakes is offering a branded leather chair, two cases of Oberto Beef Jerkey and gift cards from various retailers such as Fathead.com.

Oberto claims that it has received more than a quarter of a million sweepstakes entries to date, and many of those consumers opted in to the brand’s SMS database.

The beef jerky brand touts the Ultimate Alpha Zone promotional micro site at http://www.ultimatealphazone.com/index.html as a place where “guys can be guys.”

There is another Oberto campaign portal, created by another vendor, at http://www.eatlikeanalpha.com.

Throughout the year, “man room” elements will be added to the site for consumers to engage with to earn extra sweepstakes entries and build their “alpha” status for more digital rewards from the brand, such as ringtones and wallpapers.

Visitors can also set up a taunt call to a friend to send smack talk and spread the word about the promotion.

During the second phase of the promotion, Oberto launched a loyalty program “Order of the Alphas,” where consumers were encouraged to log in and register to increase their “Alpha” status for digital rewards and exclusive Oberto content.

Once the user becomes a loyalty member, their engagement activity is tracked and rewarded with loyalty points.

A rotating leader board on the home page highlights Oberto’s top alphas daily.

The loyalty program and Web site will be refreshed throughout the year to highlight a partner promotion, introduce new prizes and interactive features.

Oberto and its vendor developed an integrated campaign strategy by using mobile, online and in-store POS and on-pack stickers.

“To engage consumers with the brand, we built the Ultimate Alpha Zone, where visitors can experience the brand online, in-store and via their mobile device”.

“The campaign’s objectives are to increase consumer awareness of the Oberto brand and its Eat Like An Alpha campaign, drive increases in market share and drive sales velocity.”

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If you would like to learn more about Mobile Marketing and how it can help your business, visit our website for more information or contact us thru our website or via email at info@strategicgrowthconcepts.com.

Tips for Using Twitter to Grow Your Business June 10, 2009

Posted by StrategicGrowth in Social Media, Twitter.
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twitter_logo_headerOne of the most effective promotional resources a small business owner has at his or her disposal today is Social Media.  And while that medium is comprised of many different tools, one that has leaped to the forefront is Twitter.  This ‘micro-blog’ tool has been embraced by major corporations, national news organizations, government, small business owners and individuals, and has shown itself to be an extremely valuable tool for sharing information in a timely, accurate, and profitable manner.

As small business owners, it makes sense to insure that your firm has developed a social media strategy in which Twitter plays a substantial role.  A recent article by Ploked.com provides an excellent step-by-step approach for getting started, and for maximizing your results.

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by Ploked.com 5/19/09

Whether you love the concept of Twitter, or hate the idea of it, if your business is not taking advantage of this opportunity, you are only hurting yourself. Yes, Twitter may not be a marketing method right for every type of business, but at the very least you should explore the potential Twitter opportunity.

Twitter is a great resource for smaller or sole proprietorship businesses to get exposure on a world-wide level with a minimal investment (time). While you may be timid to jump into Twitter pool with your business, don’t worry, everything will be ok…there are lifeguards nearby to help you out should you get in trouble.

Follow these steps and you will be well on your way to establishing your business brand on Twitter:

  1. Complete your Twitter profile by filling out the various information it asks for. It can help give a good overview to your followers of what you and your company is about.
  2. Brand your profile with a custom Twitter background so that you stand out from the crowd. Custom backgrounds are a great way to establish your brand among your followers.
  3. If you are the sole proprietor or face of the company, you can add a more personal touch to your Twitter profile with a picture of you. However, should you want to use your company logo that is ok as well since it helps establish your brand.
  4. Add your Twitter link to your business cards. This can serve as a great offline conversation starter with potential clients and customers.
  5. Find other Twitter users who are interested in your niche or products. To do this, simply head on over to the good old twitter search.
  6. Be efficient with your daily Twitter use. Although it may be difficult, try to not to spend the entire workday on Twitter. It can distract you from more important business matters. Try designating an allocated amount of time, or a certain time each day where you login to Twitter.
  7. All work and no play makes Jack a dull boy (or girl). Just because it is a “business” related Twitter account does not mean that you can only talk about business related topics. If possible, try to mix in a bit of info about you so that your followers can learn a bit more about you. Who knows, you may find out you have more in common with your followers than just business.
  8. Do your best to reply to anyone who replies to your tweets or posts an @yourname. While this may not always be possible, it can definitely strengthen the relationship between you and your followers.
  9. Thank users who retweet one of your tweets. Be sure to retweet others when possible.
  10. Create surveys or ask questions to your followers about your products and services. This can be both good and bad, so be ready for honest responses.
  11. Follow the leaders in your industry. If there is not a defined Twitter leader for your niche, now is the time to step up and grab it for yourself.
  12. Provide free insight and help on Twitter. The vast majority of Twitter users do not appreciate being hounded to buy your product or services. However, should you be known to help out others, chances are your goodwill can result in future business.
  13. Track your Twitter referrals to your website. Google Analytics is one great free source to analyze and track your website traffic. Aside from tracking the traffic from Twitter, Google Analytics can provide you with some very useful info about your site.
  14. Share beneficial and relevant information with your followers. Whether it is industry related news, or information about a new service your company offers; sharing great content is king. Please note, that you don’t need to tweet about what you had for lunch today.
  15. Invite your employees to create an account and take part in Twitter. This can not only help ease the workload for yourself, it can also help increase your brand and company awareness on Twitter.
  16. Monitor your brand. There are a few ways to do this so you can keep on top of what others are saying about your business. One of the easiest is to use Twitter Search and type in your business name. Then simply grab the RSS link for the results and paste it into your favorite RSS reader.  You can then be aware of what is being said about your name on Twitter.

Small Businesses Participate In and Benefit From Social Networking in Increasing Numbers June 6, 2009

Posted by StrategicGrowth in FaceBook, Marketing Plan, Social Media, Twitter.
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Small business owners have always been among the strongest of networkers, and today’s new technology networking options have only increased their efforts as the economic downturn continues to drive laid-off workers toward self-employment and small business ownership.  A recent article by the New York Times discusses the increasing involvement of small business owners in social networking, and the positive effects being experienced by those companies.

After reading the article, if you would like assistance in developing a social media strategy for your firm, please feel free to contact us at our website or via email at info@strategicgrowthconcepts.com .

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by:  Mickey Meece, New York Times, June 3, 2009

BY choice or necessity, successful small-business owners are earnest networkers, gladly shaking hands, handing out cards and attending local meetings to find and keep customers, solve problems, seek feedback or support and bolster their bottom lines. 

Now, the Internet is starting to upend those long-established methods; online networking on Facebook, Twitter, LinkedIn and newer niche sites can be instantaneous and far-reaching.

The sites are efficient and free, which is especially important in an economic downturn, as owners scramble for new customers, said Rob King, vice president for strategic marketing at Sage North America, a unit of Sage P.L.C., a global supplier of business management software and services.

Fast, free and efficient — those attributes appealed to Brighter Planet, a socially responsible start-up based in Vermont, which built social networking into its DNA.

“There’s almost a grass-roots quality to it,” said Patti Prairie, its chief executive. “As a start-up, we can’t afford to be buying ads anywhere. We have to use our outreach.”

For more than a year, the Brighter Planet team has been blogging, Tweeting, friending on Facebook and initiating viral marketing campaigns intended to help consumers reduce their carbon footprints.

While most small businesses have not yet embraced social networks as Brighter Planet has, their numbers are growing. According to the April index of Discover Small Business Watch, compiled by Discover Financial Services, 38 percent of owners were a member of an online social networking community, up from 22 percent in October 2007.

Charles H. Matthews, president of the International Council for Small Business, said the key was to view the sites as tools, not toys. “It can certainly help enhance the process of identifying customers, especially in niche markets.”

For Brighter Planet, the niche is the environment. Before Earth Day, for example, it sponsored Earthtweet, an Earth Day Tweet-a-Thon, which has generated 4,200 conservation Tweets and 2,500 followers.

Soon, BrighterPlanet.com will feature a portable social Web application that will allow visitors to calculate the status of their carbon footprints and share what they are doing on conservation on other social platforms like Facebook.

Friends, family and colleagues can immediately see how saving the environment is important to BrighterPlanet members, Ms. Prairie said. “That’s what we find is the beauty of social networking, particularly for environmental-type causes.”

A recent study for Sage North America found that 65 percent of small businesses that used social networking sites said that they felt more comfortable doing so this year than they did last year, and 51 percent said that they had acquired and retained customers because of it.

More than 260,000 North American businesses currently use social networking to promote their businesses, Mr. King said.

In April, Sage, which has 2.9 million small and midsize business customers, introduced its own networking site, SageSpark .com. “We know we’re not the first to the game,” Mr. King said. “Our twist really is the community, tools and services.”

Other niche sites have sprouted recently, like Shustir.com.

Last week, Shustir.com introduced its virtual marketplace, which was started by two former Lehman Brothers colleagues, Shu Kim and Khanh Pham. “It matters where you spend,” Ms. Kim said, echoing the site’s catchphrase. The goal, they said, is to keep Main Street U.S.A. alive.

“We want you to spend with small businesses,” Ms. Pham said. “By doing so, 80 percent of the money goes directly back to the community.”

The site is arranged so owners can create virtual storefronts with photos, video, blogs and store information, and communicate with customers.

“Shustir gives consumers a one-stop destination,” Ms. Kim said, where they can buy from trusted businesses, post about their favorite shops and make recommendations.

Businesses can exchange advice, ideas and information, and network on a site that provides them search optimization.

In its second phase, Shustir will add Facebook and Twitter badges so owners can use other social media to build business. There will also be a shared community calendar. “The call to localism is existing across the country,” Ms. Pham said, “because small business is suffering.”

PartnerUp has been around longer. It is a social networking site that helps entrepreneurs and small-businesses owners find partners or co-founders, network, ask for and offer up advice, find resources and create or join groups based on their interests. It was founded in 2005 and acquired by the Deluxe Corporation in 2008.

PartnerUp has more than 100,000 active members, and more than 300,000 unique business owners and entrepreneurs come to the site every month, according to Steve Nielsen, its president.

“We’re at an inflection point now,” Mr. Nielsen said, “where social media sites that are specific to a purpose for a market are going mainstream, and they’re not just for early adopters any more.”

In late 2007, David Reinke joined PartnerUp for a specific purpose. He had quit corporate America to start a fashion rating Web site, StyleHop.com, but needed a partner well versed in technology. He posted a profile on PartnerUp, and a job description for a chief technology officer and said, “Let’s see what happens.”

About a month later, Froilan Mendoza, who had 12 years experience building technology start-ups, contacted him and after a series of discussions, Mr. Mendoza quit his job to become chief technology officer of StyleHop.com.

Turning to PartnerUp, Mr. Reinke said, was consistent with how he uses online sites. “I was looking for something specific. I go to the source where the experts are,” Mr. Reinke said. PartnerUp also allowed for a quiet search and limited exposure, he added, so thousands of people would not know about his start-up.

To be sure, the majority of smaller concerns have not caught the online wave. In its monthly index, Discover noted that 62 percent of businesses still do not have Web sites.

What’s more, when asked which networking opportunities they used most, 46 percent of small-business owners identified traditional methods like conferences, trade shows, local in-person groups or chambers of commerce. Of the remaining respondents, 16 percent cited “other” networking opportunities, 8 percent cited online sites, 7 percent said e-mail messages and 22 percent said they were not sure.

Mr. King of Sage North America estimates that small businesses have a 12-month window to figure out online social networking. “I hate to say it, but if they don’t, they’ll get left in the dust,” he said. “It’s here to stay.”

President Obama Utilizing Mobile Technology to Break New Ground June 4, 2009

Posted by StrategicGrowth in FaceBook, mobile, Mobile Marketing, Twitter.
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obama-cairoPresident Barack Obama, long a trend-setter in the use of social media to gather public opinion and share information with U.S. citizens, is once again breaking new ground in the use of today’s technology capabilities.

On Thursday, June 4th, Obama will utilize mobile technology to send highlights of his speech in Cairo, Egypt to the world.  The speech content will be transmitted via SMS messaging, and will be available in Arabic, Persian, Urdu and English.  A full transcript of the speech will be posted in 13 languages via Twitter, FaceBook and MySpace.

Read the full details about this groundbreaking event HERE, and then think how you might use similar ideas on a smaller scale for your business – and let us help you plan those strategies!  See examples of how businesses are using mobile marketing HERE, and contact us for assistance via our website or email at info@strategicgrowthconcepts.com .