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A Basic Guide to Social Media Tools Geared Toward Small Business June 14, 2009

Posted by StrategicGrowth in FaceBook, LinkedIN, MySpace, Naymz, Social Media, Strategic Growth Concepts, Twitter, Video Marketing, Web 2.0.
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Web 2.0 technology in the form of social media tools empower you to maximize your business’ exposure and interaction with customers, potential customers, vendors, employees, and the community at-large; allowing you to connect and stay in touch more often, and with more people, than was ever possible utilizing the previously standard methods of Marketing your business.  These tools are currently typically free, and therefore, the only investment required is that of time to insure that they are utilized effectively to promote your firm.

However, as I speak with small business owners, the question inevitably arises, “how do you utilize social media to market your business?”.  The answer begins with having an understanding of which social media tools are available, and of those tools, which are most useful for your business. In fact I’m often asked “what are the best social media marketing tools for small businesses?”.   So in this essay, we’ll provide a bit of an overview and our recommendations.

Social Tools

Communities   Social Bookmarking   Video Sharing
LinkedIn Facebook

MySpace

Friendster

Plaxo

Naymz

Hi5

AIM Pages
Badoo
Bebo
CyWorld
EarthFrisk
ECpod
Faves
Grono
iBritz
LiveJournal
Lovento
Multiply
MyWebProfile
NetFriendships
Netlog
Orkut
Passado
Skyrock
Tagged
Tribe
Trig
Windows Live Spaces
Yahoo! 360
Zaadz

Professional

APSense
Biznik
CitiAlly
Cofoundr – Entrepreneurial
CompanyLoop
DoMyStuff
Doostang
Ecademy
Fast Pitch
JASEzone
KillerStartups
Konnects
Lawyrs
MeetIn
MyCareer.ge
NetHooks
Ryze
Small Business Brief
StartupNation – Entrepreneurial
Startupping – Internet entrepreneurs
Synergy Street – Entrepreneurial
Tapped In – Educational professionals
Upspring
Venture Capital Network
Xing
Ziggs

  Digg    del.icio.us

Stumbleupon

Reddit

Newsvine

AllMyFavorites
Backflip
Blinkbits
Blinklist
Blogmarks
Blummy
BuddyMarks
BookmarkTracker
ChangeToLink
Chipmark
De.lirio.us
Diigo
Dogear
Favoritoo
Feedmarker
Foxmarks
FreeLink
Furl
GiveALink
Hyperlinkomatic
iKeepBookmarks
Jack of All Links
Lilisto
LinkaGoGo
Linkatopia
Linkroll
List Mixer
Lycos iQ
Mister Wong
Mobilicio.us
MyBookmarks
MyHq
Mylinkvault
MyPip
My Stuff (from Ask)
MyVmarks
Namakkal
Netvouz
Online Bookmark Manager
OnlyWire
Oyax
Shadows
Simpy
SiteBar
SiteJot
Snipit
Socializer
StartAid
Stufflinker
Sync2it
SyncOne
Turboclip
Windows Live Favorites
WireFan
Zurpy

  YouTube Blip.tv

Vimeo

Metacafe

Stickam

Broadcaster
Panjea
Revver
Tubearoo
Viddler
Video Bomb
Video Sift
Vimby
Xillian TV

         
Photo Sharing   Blogging / Micro-blogging / IM / Mobile    
Flickr    Fotolog

SmugMug

Zooomr

Photobucket

Webshots

  Blogger      Wordpress

Typepad

Twitter

BeeMood
Feecle – Japanese
FlickIM

Frazr – German & French
IMified
Jaiku
Komoo – Chinese
loopt

mbuzzy
Numpa – Dutch
Pownce
Radar
Robisz – Polish
Rummble
Zannel

   

Additional categories of social media include:

CONNECTING WITH FRIENDS:

Classmates
ConnectU
Friends Reunited
Graduates
Meetup
MyYearbook
Reunion
SKOUT

CONSUMER REVIEWS:

Cork’d – Wine reviews
Chowhound
– Food
Epinions

RateItAll
Yelp

All of these tools enable you to interact with people, but in each group a different kind of content is the focus.

Social Communities – in some ways the simplest because it is the content focus is YOU. Each individual creates a profile and the directory enables you to find and connect with people based on the information they supply about themselves in that profile. This has extended beyond individuals to “entities”. So that a company or group can also create a profile. One thing to be aware of about these social communities – that not all of them approach “entities” the same way and most of them don’t make it very easy to figure out how to create a profile for your entity. Facebook invites you to create a Facebook “page” for your business but does not want you to create a “profile” for your business even though pages and profiles can use many of the same features and tools (but not all). On the other hand, LinkedIn has a very limited “page” for businesses providing very limited functionality. Small businesses often struggle to figure out which kind of existence they should have in these communities (should it be me? Should it be my company? Should it be someone else within my company?) that allows them to stay within the terms of service and yet still maximize the tool’s marketing potential.

Social Bookmarking (also called Link Sharing) – these tools allow you to highlight and share individual Web pages you like by sharing a link to them. People can “vote” on each link that has been shared and the links with the most votes move to the top of the page making the site a portal to the “best” content as filtered by the participants of the community. Note that an individual profile is connected to the posting of each link so over time you can get to know your fellow bookmarkers by their sharing habits, genre, frequency etc. These sites are useful if you post a lot of content and would like that content to be found and read by more people.  Be aware though that in order to gain a following in these communities, it is best to post content of general interest and value rather than “promotional” content for your business.  Community participants can be rather unforgiving of those seen as “self-absorbed”.

Video Sharing – sites like YouTube are usually very straightforward in functionality. They make it very easy to upload your own video and once the video is uploaded, it is also easily viewed and commented on by others. YouTube also provides ways for the video to be shared and embedded in other sites increasing the video’s ability to turn “viral”.  Using video to market your business can be done easily with a minimal investment in equipment.  While editing can be an expense, it’s not really necessary for educational, promotional, or testimonial videos – shooting them live tends to give them an authenticity that is appreciated by consumers.  A recent video and PowerPoint presentation by Hubspot gives excellent information on ways to effectively use video for small businesses.

Photo Sharing – these sites are usually quite simple in functionality. Members can post photos which then can be viewed and commented on by the general public, or only by those who are invited to see them. Small businesses sometimes use these sites to share photo galleries instead of building photo gallery capability into their own Web site.

Blogging – the content is your creativity, your voice. You post content on a regular basis whether it’s text, video, photos, podcasts or all of the above. Blogs enable you to be an individual publisher, and usually enable readers to participate in the conversation by posting comments.

Of all the tools available, the top 4 in my list for small businesses to utilize would include:

  • Blogs
  • FaceBook
  • Twitter
  • LinkedIn
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Comments»

1. New Media Strategies - June 15, 2009

I agree that bussinesses must first have a better “understanding of which social media tools are available” and “which are most useful for your business”. Don’t rush in getting your internet marketing started without knowing the basics of it. You will have a better chance of success if you would follow the advise on the post first.
Nice post!

2. A Basic Guide to Social Media Tools Geared Toward Small Business | Technology and Business News - June 14, 2009

[…] Here is the original post:  A Basic Guide to Social Media Tools Geared Toward Small Business […]


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