Cheap-TV-Spots.com Now Incorporating Social Media in its Package June 19, 2009Posted by StrategicGrowth in Marketing Plan, Social Media, Strategic Growth Concepts, Web 2.0.
Tags: advertising, Cheap-TV-Spots.com, Facebook, integrated marketing, marketing, MySpace, small business, Social Media, social media strategies, social networks, Strategic Growth Concepts, Twitter, Twitter marketing
Cheap TV Spots, the award-winning, international, Internet-based discount TV advertising agency for entrepreneurs, says it’s aiming at Twitter these days.
“While Facebook, MySpace, YouTube and the like are all interesting ways for businesses to communicate with customers, we’re really fascinated by Twitter’s ability to take social media by storm,” says Ann Clark, Cheap TV Spots co-founder. “Twitter is doing for the web what Disco did for the dance floor. It’s all about stayin’ alive.”
Cheap TV Spots has developed a unique advertising methodology for entrepreneurs that helps link their television campaign with their online presence, creating a cohesive message that resonates with consumers. Cheap TV Spots can use the power of the bigger screen to channel customers to a Twitter page, website, or just about any online or mobile destination. Also, Cheap TV Spots can design TV commercials to be online-friendly, to complement a social website, company home page, blog or email campaign. With over 180 international awards, Cheap-TV-Spots.com has the proven expertise to design the ultimate media convergence.
Clark says, “It’s important to have an integrated plan. Social media is a great customer destination after you’ve gotten their attention with TV.”
Cheap TV Spots offers this recession-busting tip: To save money, stay away from automated, choose-it-yourself air time buying sites where the advertiser presumably picks her own airings from a list. Such sites can be deceptive, charging extra commissions in addition to the network air time cost, and selling air time that may not be available. That means the advertiser may get very little for her advertising dollar.
Ms. Clark says, “These so-called do-it-yourself sites give the impression that you can pick your airings from a list and pay a guaranteed price, when in fact the site cannot make such promises. It’s up to the networks whether air time is available, and whether they will even accept your commercial for broadcast.” Cheap TV Spots helps advertisers overcome these hurdles by negotiating with the networks on their behalf, and Cheap TV Spots never adds extra commissions.
Cheap TV Spots produces award-winning, custom-made, national quality TV commercials for its low, flat rate. Cheap TV Spots also offers air time placement services scaled for start-ups and small- to medium-sized businesses.
Serving entrepreneurs since 2001, Cheap TV Spots is the world’s first global, Internet-based, discount TV ad agency. Cheap TV Spots is a registered trademark of Academy Leader, Inc., a privately held, multinational media company, which spans TV, motion pictures, radio, outdoor, publishing and mobile media.