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Go Viral. Go Visible. Go Video! July 31, 2009

Posted by StrategicGrowth in Strategic Growth Concepts, Video Marketing, Web 2.0.
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Article by Lou Bortone, a long-time marketing and branding consultant who helps entrepreneurs build breakthrough brands on the Internet, with services such as online video production, video branding, coaching and creative support.  Lou is a former television executive who worked for E! Entertainment Television and later served as the Senior Vice President of Marketing & Advertising for Fox Family Worldwide, a division of Fox in Los Angeles.  Lou is an author and ghostwriter of six business books, a Certified Guerrilla Marketing Coach and a Book Yourself Solid Certified Coach. Visit Lou’s website at http://www.OnlineVideoBranding.com.

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“I see you everywhere!” Yup, I get that a lot!  Colleagues and clients tell me all the time that I seem to be “everywhere.”  They see me on YouTube, Facebook, on blogs and on Twitter.  I am definitely visible!  But my online visibility is no accident.   My visibility strategy is simple:  I leverage the power of video to increase my exposure – and you can, too!  Lou Bartone - video

Online video is the perfect tool to maximize your web presence because it’s highly visible and viral.  You can create one video and have it spread from YouTube to Facebook to your own website and beyond.  It’s the ultimate leverage resource, because you create it once and use it in many different ways, and in many different places.

Best of all, creating a video to enhance your visibility is quick, easy and inexpensive.  Armed with only a webcam or an affordable Flip Video camera, you can shoot a simple video message and upload it to YouTube in minutes.  All you need is a (high-speed) Internet connection and a free account on YouTube.com.

Once your video is posted on YouTube, you can send it to Facebook and MySpace with one click!  Other free video hosting sites like Blip.tv give you easy sharing and cross-posting functions to add your video to your own website, or to social sites such as Digg and StumbleUpon. To really leverage your time and energy, use another free service, TubeMogul.com, to blast your video out to over a dozen sites with one click!  You get the idea: One video to many sites means leverage and visibility across the web!

Keep in mind that even just posting your video to Facebook is going to give you video some mileage.  As others comment on your video on Facebook, the video then appears on their Facebook page in addition to your own.  That’s the “viral” in viral video!

And let’s not leave Twitter out of the video party…  While you can’t post the video itself on Twitter, you can certainly promote the link to your video on Twitter.  Better yet, there are several free services, such as Tweetube and Twiddeo, that will notify Twitter for you whenever you put your video on their sites.

Finally, if you want the ultimate, maxed-out, super-charged version of video visibility, be sure to get in touch with me about a free trial of Veeple.com.  Veeple is the video hosting platform that I use to make my videos clickable (with live links) and interactive. Veeple’s  new deal with TubeMogul means you can even blast your video from Veeple.com to a boatload of popular video sites.  It’s one-stop shopping for massive video visibility!  You can find more info on Veeple here: http://tinyurl.com/ltdjgv.

If you’d like more information or a quick crash course on video visibility, please feel free to visit my “Video Traffic Blast” website.  There you can find out more about my step-by-step viral video process.  Be sure to get your video online now!  Start sharing your video on the web and soon, you too can be seen “everywhere!”

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If after completing this article you’re still not certain how Video can be utilized to market your company, we would be happy to assist you in developing a customized program to promote your business.  Please feel free to contact us via our website or via email at linda@StrategicGrowthConcepts.com to schedule a FREE initial consultation.

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Comments»

1. Woodrow J. Jones - August 16, 2009

Great posts! Thank you for sharing the tools on creating and distributing created video. This is a great help.

2. Marc Gamble - August 3, 2009

Very true… however, you are not just limited to posting your video, now you can easily share recorded and LIVE video via email.

As a matter of fact, J. Conrad Levinson (father of “Guerrilla Marketing”) has a STRONG recommendation for EVERY Small Biz Owner. He calls it the “New Guerrilla Marketing Weapon!”. Let me know if you agree with him…

Check out the “Customer Testimonials” section for his comments and feelings “in his own words.” Jump to: http://www.budURL.com/arp1 and share your thoughts about it.

~Thanks.

3. Twitted by elee480 - July 31, 2009

[…] This post was Twitted by elee480 […]

4. Video Marketing : A Proven Way Of Attracting Traffic | Internet Marketing - July 31, 2009

[…] Go Viral. Go Visible. Go Video! « Marketing with New Technology […]

5. Marcia Jones - July 31, 2009

Great article! Precise, informative, and encouraging.

6. Go Viral. Go Visible. Go Video! « Marketing with New Technology « Video Marketing - July 31, 2009

[…] Go­ her­e to­ r­ead the r­es­t: Go­ Vir­al. Go­ Visible. Go­ Video­! « M­ar­k­eting with&#1… […]

7. Twitted by arwolensky - July 31, 2009

[…] This post was Twitted by arwolensky […]


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