Mobile Marketing Now Aiding Non-profits in Fundraising August 5, 2009Posted by StrategicGrowth in mobile, Mobile Marketing, Strategic Growth Concepts, Web 2.0.
Tags: advertising, ASPCA, cellular phones, ecommerce, economy affect on non-profit fundraising, Haiti, marketing, mobile advertising, mobile commerce, Mobile Marketing, mobile phones, non-profit fundraising, QR codes, Red Cross, Restorre the Gulf, SMS, Strategic Growth Concepts
Mobile Marketing strategies are now being put to work to help non-profit organizations provide information to their constituencies and also, to RECEIVE DONATIONS!
A recent article by Mobile Marketer Daily reviews a new Mobile Marketing campaign being implemented by the ASPCA (American Society for the Prevention of Cruelty to Animals). They will be utilizing mobile strategies to disseminate animal health tips, shelter locations, and to receive donations. Obviously, this new campaign will also assist them in increasing their database of those interested in animal issues so they may refer to them for future programs as well. They’re accomplishing a lot by the use of Mobile Marketing strategies, and setting the bar at a high level for those non-profits who are struggling because of today’s economic environment and want to follow in their footsteps.
If you would like to learn more about the ASPCA’s Mobile Marketing campaign to consider how your organization might apply similar strategies, click HERE to access the full article.
EDITOR’S ADDED NOTE: An additional example of Mobile Marketing being used for non-profit fundraising is the Red Cross campaign to raise funds for Haiti. SMS (text) messaging was the mobile vehicle utilized, and the Red Cross did a great job of integrating the mobile donation option into their entire marketing strategy – TV, print, social media, etc. Within 48 hours, $5 million dollars were raised, to-date, over $40 million has been raised for this effort – all in $10 increments via text messaging!
A more recent example was the ‘Restore the Gulf’ campaign implemented by non-profit organization in New Orleans. This campaign utilized a QR code which allowed supporters to access a video and online petition in support of the cause. This celebrity-supported effort has made national headlines due to the unique nature of the campaign; results are not yet available.
If you work for, or volunteer for, a non-profit and would like to explore the ways in which Mobile Marketing can be utilized to market your organization, we would be happy to assist you in developing a customized program to aid you in increasing donations and providing information to your constituencies. Please feel free to contact us via our website or via email at linda@StrategicGrowthConcepts.com to schedule a FREE initial consultation.