Virtual Events Can Generate Leads for Small Business August 23, 2009Posted by StrategicGrowth in Strategic Growth Concepts, Virtual Technology, Web 2.0.
Tags: 6Connex, BlogTalkRadio, Brent Arslaner, Cece Salomon-Lee, InXpo, Kevin Carbone, Linda Daichendt, marketing, small business, Strategic Growth Concepts, Strategic Growth Concepts for Small Business, Unisfair, virtual events, virtual trade shows, Web 2.0
Trade shows – you know what they are, a major element in business development and networking. Whether they be community events sponsored by the local chamber of commerce, or national events sponsored by a national professional or trade association; any business attempting to gain new customers is going to participate in some sort of trade show(s) at some point in time.
Some companies feel it’s imperative to have a booth, others want to attend the educational seminars (or present at them), still others prefer to ‘make the rounds’ and do extensive networking. One thing they all have in common is cost, including: booth rental, display development, staffing, travel costs such as hotel & airlines, and all the materials to distribute – frankly the list can be endless. According to Tradeshow Week magazine, mid-to-large size companies spend about $550,000 every year participating in the standard physical trade shows, with an average cost per show sometimes as high as $100,000 for the larger companies. Small entrepreneurial companies can easily spend in the range of $50,000 per year.
And recent studies have shown – not necessarily productive enough to be worth all that time and expense, particularly in today’s economy.
So what options does a small business have? It turns out, more than you might think! Welcome to the world of VIRTUAL TRADE SHOWS.
As part of Strategic Growth Concepts on-going education series for small business owners, the firm is focusing the next episode of their BlogTalkRadio program, Strategic Growth Concepts for Small Business, on Virtual Trade Shows/Expos/Conventions. Read complete News Release HERE.
This new technology enables small businesses to engage with current customers and find new ones in a highly cost-effective and efficient manner without ever leaving their desk.
We’ll provide a panel of industry experts including :
- Kevin Carbone, CEO of 6Connex;
- Brent Arslaner, VP of Channels at Unisfair; and
- Cece Salomon-Lee, Director of Marketing at InXpo
to educate us on how virtual events work, what they cost, how to maximize their benefit, who’s using them, and how your company can get involved. Learn how your small business can put this technology to work for your company!
Those interested in learning about this new technology can listen to the show live on Tuesday, August 25th at 2:30 p.m. EDT by calling (347) 215-6955, or they can download a podcast of the show at their convenience by accessing the show’s website at http://www.blogtalkradio.com/StrategicGrowthConcepts .