A Peek Into the Future of Marketing With Technology March 9, 2010Posted by StrategicGrowth in Marketing-changing technology, Virtual Technology.
Tags: GPS targeted marketing, iMedia Connection, marketing, Ray Kurzeil, Strategic Growth Concepts, technology used for marketing, virtual environments
A recent interview with Ray Kurzeil*, a renowned futurist and inventor, by Jodi Harris of iMedia Connection provided some interesting insights into future uses of technology for Marketing. Some highlights of the article include:
- Targeted advertising will someday be based on a deeper understanding of the specific personality, desires, and needs of each consumer
- We will ultimately be spending most of our time in a blend of virtual and real reality
- The technologies that succeed in the marketplace are the ones that meet our basic human needs to communicate and socialize
As the “rightful heir to Thomas Edison” according to Inc. magazine, Mr. Kurzeil has a strong history of inventing technology that results in significant change in the way business is done. Read the complete article, ‘An Inventor’s Shocking Forecasts for Marketing Technology’ to learn the role the virtual environments, wireless access, and other cutting edge technology will play in the way your company does business in the not so distant future.
*Ray Kurzweil has been described as “the restless genius” by the Wall Street Journal, and “the ultimate thinking machine” by Forbes. Inc. magazine ranked him number eight among entrepreneurs in the U.S., calling him the “rightful heir to Thomas Edison,” and PBS included Kurzweil as one of 16 “revolutionaries who made America,” along with other inventors of the past two centuries.
As one of the leading inventors of our time, Kurzweil was the principal developer of the first CCD flat-bed scanner, the first omni-font optical character recognition, the first print-to-speech reading machine for the blind, the first text-to-speech synthesizer, the first music synthesizer capable of recreating the grand piano and other orchestral instruments, and the first commercially marketed large-vocabulary speech recognition.
Kurzweil’s website Kurzweil AI.net has over one million readers. Among Kurzweil’s many honors, he is the recipient of the $500,000 MIT-Lemelson Prize, the world’s largest for innovation. In 1999, he received the National Medal of Technology, the nation’s highest honor in technology, from president Clinton in a White House ceremony. And in 2002, he was inducted into the National Inventor’s Hall of Fame, established by the U.S. Patent Office. He has received nineteen honorary Doctorates and honors from three U.S. presidents. Kurzweil has written six books, four of which have been national best sellers. “The Age of Spiritual Machines” has been translated into nine languages and was the number one best-selling book on Amazon in science. Kurzweil’s latest book, “The Singularity is Near,” was a New York Times best seller, and has been the number one book on Amazon in both science and philosophy.