ComScore Study Shows Increasing Mobile Use by Consumers; Time for Business to Start Reaching Them Via Mobile May 6, 2010Posted by StrategicGrowth in marketing strategies, mobile, Mobile Marketing, Strategic Growth Concepts.
Tags: advertising, cellular phones, comScore, consumer use of mobile phones, marketing, mobile advertising, Mobile Marketing, mobile phones, SMS, social networks, Strategic Growth Concepts
comScore recently released its’ latest report about Mobile Phone subscribers; which phones they’re buying, which carriers they’re using, and which functions they are using on their phones. Those firms who are still deciding whether or not they should be taking action to get a Mobile presence for their firms should find the study quite interesting. Below, find an excerpt from the study regarding the use of phone functions.
In an average month during the January through March 2010 time period, 63.7 percent of U.S. mobile subscribers used text messaging on their mobile device, up 0.6 percentage points versus three months prior. Browsers were used by 30.1 percent of U.S. mobile subscribers (up 2.6 percentage points), while subscribers who used downloaded applications made up 28.6 percent of the mobile audience (up 2.6 percentage points). Access of social networking sites or blogs continued to increase, posting gains of 2.8 percentage points to 18.7 percent of mobile subscribers.
|Mobile Content Usage
3 Month Avg. Ending Mar. 2010 vs. 3 Month Avg. Ending Dec. 2009
Total U.S. Age 13+
Source: comScore MobiLens
|Share (%) of U.S. Mobile Subscribers|
|Total Mobile Subscribers||100.0%||100.0%||N/A|
|Sent text message to another phone||63.1%||63.7%||0.6|
|Used downloaded apps||26.0%||28.6%||2.6|
|Accessed social networking site or blog||15.9%||18.7%||2.8|
|Listened to music on mobile phone||12.1%||13.2%||1.1|
As the study indicates, text messaging is used by over 60% of subscribers, a web browser is used by over 30% of subscribers, and almost 20% are currently using their phone to access sites such as Facebook and Twitter. And the numbers will only continue to rise! The mobile phone is how consumers are communicating with each other, and in increasing numbers, with the firms they want to do business with. To learn more, read the complete comScore March 2010 study.
Those who have not yet implemented a Mobile Marketing strategy for their business need to begin work on one right away – if you don’t, be assurred your competitor’s will be – and then they’ll have a significant advantage over your business!
Strategic Growth Concepts would like to assist you in assessing your Mobile Marketing needs and determining how best to incorporate Mobile into your existing marketing strategy. The answers are not the same for every firm; for some, it might be text messaging and a mobile website; for others it might be developing a mobile application and a series of mobile banner ads. We at strategic have the marketing experience and mobile knowledge to help you find the best solution for your firm. If you would like to schedule a call to learn how Strategic can assist your firm with its Mobile Marketing initiatives, please contact us via our mobile website at www.StrategicGrowthConcepts.mobi, our Internet website, or email at info@StrategicGrowthConcepts.com .
The author, Linda Daichendt, is Founder, CEO and Managing Consultant at Strategic Growth Concepts, a consulting and training firm specializing in start-up, small and mid-sized businesses. She is a recognized small business expert with 20+ years experience in providing Marketing, Operations, HR, and Strategic planning services to start-up, small and mid-sized businesses. Linda can be contacted at firstname.lastname@example.org and the company website can be viewed at www.strategicgrowthconcepts.com.