Mobile Integrated Into Marketing Strategy = Success & Increased Revenue, Part III June 2, 2010Posted by StrategicGrowth in marketing strategies, Mobile Marketing, Strategic Growth Concepts.
Tags: Linda Daichendt, mobile advertising, mobile integrated into marketing strategy, Mobile Marketing, mobile marketing case studies, Strategic Growth Concepts
Part III – Mobile Marketing Case Studies
In Part I of our multi-part Mobile Marketing series we learned that Mobile Marketing is most effective when incorporated into an overall marketing strategy, and used as a supplement to the mediums you are already using.
In Part II of our series we discussed a variety of low-cost or no-cost methods of Mobile Marketing that a small business can utilize to promote their firm.
In Part III, we’re going to take a look at a wide variety of case studies which showcase the way businesses are utilizing Mobile Marketing. Our example case studies are drawn from a wide variety of sources, and will detail Mobile Marketing strategies being implemented by firms both large and small; remember, Mobile Marketing is a great way for even the smallest of businesses to ‘level the playing field’. When opting in to your Mobile campaign, a consumer will have no way of knowing how many employees you have, what your store or office looks like, or how much inventory you’re carrying. The idea is to draw them in to want to visit your business. Mobile Marketing allows a small business to present itself in a professional manner, in a high-impact / high ROI medium, with a low cost of entry. What more could a small business want?
In the case study examples we will provide, you will be able to see Mobile Marketing at work in a wide variety of business types including: retail, food service, travel, B2B, media/entertainment, healthcare, automotive, non-profit, real estate, consumer services, education, and much, much more.
Many of the provided case studies go into great detail about the problem they were trying to solve, the mobile strategy they implemented, and the results they achieved. We encourage you to review them in-depth and consider how their examples might be applied to your business; and then we encourage you to SIMPLY TRY IT! There are a wide variety of Mobile Marketing resources that enable you to implement a single low-cost campaign without requiring a contract of any kind or any future costs; we would be happy to assist you in identifying those vendors.
So now, let’s get to the case studies! Please follow the link to the case studies, and we encourage you to add any thoughts or questions to the comments for this article; we will respond to each and every one that requests a response and we’d love to know what you think about the case study examples provided.
The author, Linda Daichendt, is Founder, CEO and Managing Consultant at Strategic Growth Concepts, a consulting firm specializing in start-up, small and mid-sized businesses. Linda is a recognized small business marketing expert with 20+ years experience in a variety of industries including: wireless, retail, chemical distribution, residential and commercial contracting, automotive aftermarket, personal services, shopping center development/management, and entertainment facilities management. Linda is available for consultation and can be contacted at linda@StrategicGrowthConcepts.com. The company website can be viewed at www.StrategicGrowthConcepts.com.