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Marketing Technology Landscape January 21, 2014

Posted by StrategicGrowth in local marketing strategies, location-based technology, marketing strategies, Marketing-changing technology, Mobile Marketing, Social Media, Virtual Technology.
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Today's Marketing Technology Landscape

Today’s Marketing Technology Landscape

What is your New Year’s resolution for your business in 2011? December 29, 2010

Posted by StrategicGrowth in email marketing, location-based technology, marketing strategies, Marketing-changing technology, mobile, Mobile Marketing, Social Media, Strategic Growth Concepts, Virtual Technology.
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I had someone ask me today about their business, “If I could do one thing better, what would it be?”.  As a business consultant, I am frequently asked some version of this question, but today it got me thinking that the start of a new year is probably a great time to pass along one of the answers to that question that I give to everyone who asks it of me.  Are you ready?  Here it comes!

Resolve for 2011 to fully embrace technology and to completely integrate it thoughout every aspect of your business; from your marketing, to how you work with and interact with clients and staff, to how you manage your administrative tasks and actually operate your business, etc.

What I mean by this is:  integrate and take advantage of all the benefits that today’s technologies have to offer, including:  webinars and other types of virtual events (including virtual environment events), social media, mobile technology (and I don’t just mean mobile marketing), cloud computing software options, video, email and any other type of technology that will help you increase efficiency, productivity, and profitability. 

Those that don’t choose to embrace technology will be left behind very quickly because 2011, I believe, will be a ‘game-changing’ year for how business is being conducted.  If you continue to do business as you always have, you will very quickly become irrelevant.

Think about your business in a new way, for example:

  • could mobile technology enable your customers to order and pay for your products or services via their cell phone?
  • can you use social media to interact with your customers and potential customers on a more in-depth level so you can be certain you’re providing the products and services they need?
  • will location-based technologies enable you to more effectively target potential customers?
  • do you have an email marketing program to keep clients, vendors and staff aware of what’s going on in your business?  If not, why not?
  • can you make your field staff more productive by dispatching them with tools provided by GPS mobile technology?
  • can you get more immediate response to special offers by sending them directly to your existing customers via their cell phones?
  • can cloud-computing technology allow you to access information from wherever you are as long as you have some sort of mobile computing device or a computer available?
  • can you be more available to your staff for those decisions only you can make if you’ve embraced the use of a SmartPhone or tablet device?
  • can you cut down on travel costs, and yet increase the number of people that you can effectively interact with to present your products or services by engaging in virtual sales and training programs?
  • can bluetooth or QR code mobile technologies help your firm in the manufacturing or supply chain processes?
  • can mobile marketing technologies make your marketing more effective?
  • would video technology help you more effectively communicate the benefits of your product or service?
  • can mobile technology help you increase the viability of the leads you receive at the next trade show you participate in?
  • can participating in virtual trade shows help you decrease travel costs for your staff, and the ‘down time’ that results from that travel, while increasing the number of viable leads you receive?
  • could social media, mobile and virtual technology increase your ability to recruit new employees with higher rates of effectiveness?

So far, I’ve not found one business that I’ve spoken with or worked with that would not be positively impacted by increased integration of technology in their business.  Given that, I now challenge you to consider how technology can help to improve your business – and as a result, your life.  If you would like some assistance in evaluating your business and the options available to you, please contact us, Strategic Growth Concepts is here to help!

Here’s to increased efficiency, productivity and profitability in 2011!

AUTHOR’S NOTE:  Very interesting article on a related topic on TechCrunch; click here to read, ‘Seven Technologies That Will Rock 2011’

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The author, Linda Daichendt, is Founder, CEO and Managing Consultant for Strategic Growth Concepts, a marketing / management consulting firm focused on start-up, small and mid-sized businesses.  Areas of specialization include:  mobile technology optimization and marketing for increased productivity and profitability, social media marketing, and virtual events production.  Linda is a recognized small business expert with 20+ years of experience in a wide variety of industries.  She is also the Founder of the Mobile Technology Association of Michigan, a mobile industry trade association, and the Co-founder of Mobile Monday Michigan, a mobile industry networking and education organization.

Linda is available for consultation, and can be contacted at Linda@StrategicGrowthConcepts.com.  The company website can be viewed at www.StrategicGrowthConcepts.com

SGC Announces ‘Increase Your Revenue with Mobile Marketing’ FREE Webinar for Small Biz Owners August 3, 2010

Posted by StrategicGrowth in marketing strategies, Marketing-changing technology, mobile, Mobile Marketing, Strategic Growth Concepts.
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Webinar to Provide Information About the Low-cost, High-return Marketing Medium and How Small Business Owners Can Take Advantage of This Emerging Technology to Promote Their Business and Increase Revenue

DETROIT, MI – Small business owners have the opportunity to learn the many benefits of using Mobile Technology to promote their business by attending a FREE webinar presented by Strategic Growth Concepts on Tuesday, August 10th at 2:00 p.m. EDT.  Those interested in learning more about this low-cost, high-return technology, and how they can use it to promote their companies, can follow this link to register for the webinar at the following link.

Read the complete News Release HERE.

QR Codes: The Next Step in Retailer Loyalty Programs April 26, 2010

Posted by StrategicGrowth in marketing strategies, Marketing-changing technology, mobile, Mobile Marketing.
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As part of our on-going information series about Mobile Marketing, we are working to make our readers familiar with the different types of Mobile Marketing tools available for promoting your products and services.  One that has yet to gain much attention is QR (quick-response) codes.  While not yet part of the mainstream here in the U.S., in Europe and Asia these codes are an everyday technology for consumers and retailers, and our research tells us it won’t be long before that’s also the case here.

Think of QR codes as the barcodes currently read by the cashier at your local grocery store.  Those codes contain product information such as pricing, sku, inventory info, etc.; scanning the info enables them to move you quickly thru checkout, and if you are part of the grocery store loyalty/discount program, then it also uploads a history of your purchases to your account.  This allows the grocery chain to provide you with special offers related to the types of purchases you make, it helps them see how often you visit their store, and it helps them with inventory/purchasing management.

QR codes are the same thing – but these are scannable by cell phones – and any company can put whatever information inside the code that they would like.  Read the article below for a more detailed overview of QR codes and their potential use for retailers.

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QR codes: Building a mobile loyalty program beyond key tags

By Jeff Weidauer for RetailCustomerExperience.com

The Nielsen Company recently predicted that smart phones will overtake “feature phones” (those without a keyboard and internet access) by next year. Most business people are already carrying an iPhone, Blackberry, or one of the many Windows Mobile smart phones; the rest of the population isn’t far behind. In fact, while smart phones started as a business tool, two-thirds of new buyers are personal users.

Mobile coupons have already begun to make inroads into what was once the domain of the venerable paper version; there are more sites to find and download mobile coupons now than one can reasonably visit. While these coupons don’t require a smart phone, viewing and scanning them is certainly easier on the increased screen real estate the smart phone platform offers.

If you’re a retailer, the logical question is, “What’s next?” The answer: QR codes.

Also known as 2D barcodes, or matrix codes, QR (for quick response) codes are in use throughout Europe and Asia, and thanks to the growth of smart phones, they are beginning to make their way to the United States. QR codes are essentially a way to link online content to a mobile device.

Using a scanner — numerous versions are available for mobile phones — the shopper scans the code and is redirected to a website, or a video, or some other content that the creator of the code has developed. Today, you’re most likely to come across them in the United States in a magazine ad, inviting you to scan the code and be taken to a link with more information.

Retailers should be working to implement this technology as soon as possible; while QR codes are not in the mainstream today, they will be very soon. Recent research predicts that two-thirds of retailers are planning a digital mobile initiative launch before the end of this year, and many of these will include a QR code capability. Manufacturers are already planning to incorporate this technology into advertising and packaging.

Of course, there is a great deal more to the technology, but the premise is as tantalizing as it is simple: shoppers scan a barcode on the shelf edge using their mobile devices, possibly with a branded scanner that you, the retailer, provide. This scanner could, and should, be part of a complete mobile application that connects your brand to the shopper and assists her throughout the path to purchase.

Once she scans the code on the shelf, the shopper is taken to a website or some other mobile-enabled content and provided with information the retailer controls. At the same time, a retailer can collect information on the shopper, such as where and when she scanned the code, how many codes she scanned, and what actions she may have taken afterward. Interface this with a retailer’s loyalty database, and the possibilities for connecting in a meaningful manner with the best shoppers become clear.

Nearly every retailer today has some type of loyalty program. Most involve issuing a card or key tag to shoppers, and most entice shoppers to use their cards by offering temporary price reductions that are only available to card holders. From here, data are gathered and analyzed, with the intent of providing insights that allow the retailer to market more effectively to shoppers based on their purchase behavior.

Consider the possibilities if that same program is tied to shoppers via their mobile device rather than a key tag. And instead of just getting the results of shopper behavior after the fact, consider the benefits of getting in on the pre-shop planning: list-making, coupons, etc. Then follow the shopper to the store and connect with her there via QR codes at the shelf edge — codes that are unique to that store and offer benefits that are relevant to that local shopper. Then follow up with the shopper with a post-shop program that could include surveys, savings analyses to show her how much she saved, and offers for her next trip to make sure it’s to your store.

Once a retailer starts thinking beyond the key tag and becomes a part of the process rather than just looking at results after the fact, opportunities abound. With this approach a retailer is not just throwing out offers, it’s having a dialogue with its shoppers; building and maintaining a relationship that benefits both the retailer and the shopper for the long term.

The technology is available today — right now. And right now is a good time to start preparing for when the smart phone becomes the mobile device of choice. Engage shoppers today with a QR code at the shelf, and start building an overall mobile loyalty strategy that goes far beyond the key tag.

Jeff Weidauer is vice president of marketing for Vestcom International Inc., a provider of technological retail solutions based in Little Rock, Ark. (Photo by CoCreatr.)
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Should you be interested in learning more about mobile marketing and how it can help grow your business, please review the mobile section of our website, additional mobile marketing articles within this blog, or contact us directly via the website or email at info@strategicgrowthconcepts.com for a FREE initial consultation.

The author, Linda Daichendt, is Founder, CEO and Managing Consultant at Strategic Growth Concepts, a consulting and training firm specializing in start-up, small and mid-sized businesses. She is a recognized small business expert with 20+ years experience in providing Marketing, Operations, HR, and Strategic planning services to start-up, small and mid-sized businesses. Linda can be contacted at linda@strategicgrowthconcepts.com and the company website can be viewed at www.strategicgrowthconcepts.com.

A Peek Into the Future of Marketing With Technology March 9, 2010

Posted by StrategicGrowth in Marketing-changing technology, Virtual Technology.
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A recent interview with Ray Kurzeil*, a renowned futurist and inventor, by Jodi Harris of iMedia Connection provided some interesting insights into future uses of technology for Marketing.  Some highlights of the article include:

  • Targeted advertising will someday be based on a deeper understanding of the specific personality, desires, and needs of each consumer
  • We will ultimately be spending most of our time in a blend of virtual and real reality
  • The technologies that succeed in the marketplace are the ones that meet our basic human needs to communicate and socialize

As the “rightful heir to Thomas Edison” according to Inc. magazine, Mr. Kurzeil has a strong history of inventing technology that results in significant change in the way business is done.  Read the complete article, ‘An Inventor’s Shocking Forecasts for Marketing Technology’  to learn the role the virtual environments, wireless access, and other cutting edge technology will play in the way your company does business in the not so distant future.

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*Ray Kurzweil has been described as “the restless genius” by the Wall Street Journal, and “the ultimate thinking machine” by Forbes. Inc. magazine ranked him number eight among entrepreneurs in the U.S., calling him the “rightful heir to Thomas Edison,” and PBS included Kurzweil as one of 16 “revolutionaries who made America,” along with other inventors of the past two centuries.

As one of the leading inventors of our time, Kurzweil was the principal developer of the first CCD flat-bed scanner, the first omni-font optical character recognition, the first print-to-speech reading machine for the blind, the first text-to-speech synthesizer, the first music synthesizer capable of recreating the grand piano and other orchestral instruments, and the first commercially marketed large-vocabulary speech recognition.

Kurzweil’s website Kurzweil AI.net has over one million readers. Among Kurzweil’s many honors, he is the recipient of the $500,000 MIT-Lemelson Prize, the world’s largest for innovation. In 1999, he received the National Medal of Technology, the nation’s highest honor in technology, from president Clinton in a White House ceremony. And in 2002, he was inducted into the National Inventor’s Hall of Fame, established by the U.S. Patent Office. He has received nineteen honorary Doctorates and honors from three U.S. presidents. Kurzweil has written six books, four of which have been national best sellers. “The Age of Spiritual Machines” has been translated into nine languages and was the number one best-selling book on Amazon in science. Kurzweil’s latest book, “The Singularity is Near,” was a New York Times best seller, and has been the number one book on Amazon in both science and philosophy.