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Domino’s Nightmare Provides Social Media Lesson for Marketers April 16, 2009

Posted by StrategicGrowth in public relations, Social Media, Video Marketing.
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Think about it – your worst nightmare – one of your employees is on tape tampering with your product and has posted it to YouTube for all the world to see.  And they’re seeing it, 550,000 of them as a matter of fact!  That’s the problem Domino’s was facing when two employees decided to perform disgusting acts with its food, on camera, and then post them to YouTube.

In today’s environment of social media, viral video, and cell phone web access, every company needs to be vigilant about it’s brand and what is being said on the Internet.  The following article discusses the challenges faced by Domino’s in this particular situation, preventative measures to be taken to insure your company is not involved in a similar situation, and lastly steps to take if it happens to you.  Click HERE to read the article.

Public Relations: How to Use it to Grow Your Business April 8, 2009

Posted by StrategicGrowth in public relations.
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Had an enlightening broadcast today on our BlogTalkRadio show, ‘Strategic Growth Concepts for Small Business’.  Today’s topic was ‘Public Relations:  How to Use it to Grow Your Business’.  Our expert panel consisted of:  Gail Kent, Managing Director of The Buzz Factory; Jennifer Fortney, President at Cascade Communications and Publisher of SmallBizPRMadeEasy.com; and Melissa Cassera, President at Cassera Communications.  Each of our panelists provided a wealth of valuable information on how to utilize public relations to your firm’s best advantage; each has also made available several special offers for our listeners.  Download the podcast at http://blogtalkradio.com/strategicgrowthconcepts – and don’t forget to check the special offers while you’re there!