And Yet Another Business Who Doesn’t ‘Get’ That Customers WILL be Rating You on Social Media August 18, 2011Posted by StrategicGrowth in Social Media, Twitter.
Tags: Allison Hiromi, consumer ratings and reviews, customer comments on social media, Down House, Social Media
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And yet another example of a business who would rather be ‘right’ than smart! I wonder when business owners will begin to understand that we are now doing business in a world in which consumers WILL rate and review your service, your products, your facilities, your staff, etc. It’s not a question of ‘if they do’ its a question of ‘when they do’ and ‘how many will do it’!
The example below that I came across about a Houston restaurant who chose to ask a customer to leave because they didn’t like what she Tweeted is yet another example of a business that doesn’t get it. Instead, the business owner should have had a discussion with the bartender who made the remark the customer found offensive; though he’s entitled to his opinion, the CUSTOMER is entitled to not have to hear it. Customer service and professionalism…need I say more?
I lived in Houston many years ago, I don’t recall the restaurants and establishments I frequented as being so anti-customer. Perhaps things have changed; I hope not. One of the best things about living in ‘the South’ was the friendliness of the people.
Read and let me know your thoughts.
Restaurant kicks out customer for ‘twerp’ tweet
By: Chris Matyszczyk, CNET News
When large egos meets instant criticism, sparks tend to fly in real time.
So it proved in a Houston restaurant the other night when the management took exception to a customer’s socially networked opinion.
She overheard a conversation in which a bartender said something none too flattering about another Houston bar-owner.
The culinary world in Houston–with which I have some small familiarity–is at least as touchy as it is touchy-feely. Hiromi reportedly was not enamored of the words she’d heard. So, as many a a diner does these days, she tweeted that the derogatory speaker–a Down House barman–was a twerp.
She also added the slightly off-color hashtag #jackoff. Whether she meant to refer to the great Croatian composer Jakov Gotovac is unclear.
What is clear is that the restaurant was graced with a phone call from its general manager, the rakishly named Forrest DeSpain. He wanted a chinwag with Hiromi.
You will be tempted to tip your chin into your consomme when I tell you that there now exist slightly different versions of this chinwag. Or at least different versions of its tone. The substance was clear. Hiromi was asked to leave.
Naturally, she tweeted: “Left @DownHouseHTX in tears after GM called up & asked the bartender to hand me the phone. He proceeded to curse a me & ask me to leave. Wow.”
In what some might see as a heinous reprisal, the restaurant reportedly unfollowed Hiromi on Twitter and even blocked her. You might imagine that there is a personal element here. Hiromi, indeed, has received a Houston Web award for her tweets (Best Late Night Twitterer), so she can’t be described as an ordinary customer.
The restaurant business, though, is surely one where criticism is entirely first nature. For many customers, a restaurant only has one chance to get it right. Many restaurants are incapable of doing that on a regular basis. In just the last few weeks, I have been served a cadaver-cold $28 steak, a $10 salad that had been swimming in an indeterminate solution for at least 24 hours, and a $13 glass of cabernet that was more hairnet.
And yet, if you own an establishment and one of your customers is rudely downing your Down House, surely your first instinct would be to toss them. Indeed, as Down House’s owner, Chris Cusack, told Houston’s Channel 2: “Any business is allowed to set the tone of their establishment. If you go to someone’s house and start calling them names, I wouldn’t really expect to stay too much longer after that.”
To imagine, though, that there aren’t diners who will tweet from the table and offer their instant feelings is to imagine that there is no food so great as that in the Google cafeteria.
Indeed, wouldn’t it be wonderful if more diners used Twitter in order to express their instant opinions? It would be so much more polite than having to use code to a server. (“Did you enjoy that?” “OH, YES!!”)
How much fun it would be if the general manager would rush over to table after table offering: “You thought our veal escalope tasted like poached raccoon paw?” Or: “You really believe the beouf en croute tasted like sauteed slipper?”
DeSpain has surely set a trend. Here was a general manager so dedicated that, late at night, he monitored his restaurant’s Twitter feed. Perhaps the next time you’re in Houston–let’s hope it’s on business–you might go to Down House and tweet about the food. I wonder how many courses you’ll last.
See the original story HERE.
Twitter Soon to Provide Detailed Analytics – Hurray! November 19, 2010Posted by StrategicGrowth in Social Media, Twitter, Web 2.0.
Tags: ROI, social media strategies, Twitter
Great news recently announced by Twitter for all of you trying to effectively measure the ROI of your social media. Twitter’s new Analytics Tool is detailed quite well by Diana Freeman of Hubspot with graphics by Mashable. See below.
by Diana Freeman, Hubspot
Want to be able to measure your Twitter ROI? Would you like to see how many clicks, retweets, replies, and faves your tweets have received? Soon you’ll be able to, right on Twitter.
Twitter has started inviting a select group of users to test their new Twitter Analytics dashboard. Users will be able to see all sorts of data about their account, such as which tweets are most successful, which tweets caused people to unfollow them, and who their most influential retweeters are.
How Twitter Analytics Dashboard is broken down:
This view lets you see your tweets broken down by filters defined as Best, Good, and All, and see which of your tweets gained the most traction in terms of retweets, replies, and faves.
This view measures the ROI of all your promoted tweets, with detailed stats such as impressions, clicks, retweets, and replies over time.
Screenshots are via Mashable.
Twitter hasn’t yet specified when they’ll be rolling out Twitter Analytics to all Twitter users. Although the analytics feature is expected to roll out by the end of 2010, Evan Williams did not elaborate on the official analytics product at the Web 2.0 Summit in San Francisco.
Even Santa and NORAD Understand the Value of Social Media Marketing December 4, 2009Posted by StrategicGrowth in FaceBook, marketing strategies, Social Media, Strategic Growth Concepts, Twitter.
Tags: advertising, Facebook, Flickr, marketing, marketing strategies, NORAD, Santa tracking, Social Media, social media strategies, Strategic Growth Concepts, Twitter, YouTube
Just when you might think you’ve heard it all, now small businesses can take a lesson from Santa! A recent article describes a comprehensive social media strategy recently put in place by NORAD (the North American Aerospace Defense Command) to track Santa’s progress this holiday season.
While obviously meant to be a fun activity, closer reading of the story actually displays a well thought out and comprehensive Social Media Marketing Strategy that small business owners would do well to emulate in their own marketing efforts!
Click HERE to learn how Santa and NORAD are on the cutting edge of Social Media Marketing, and how you can put a similar strategy to work for your company.
Who’s Using Twitter? Do You (and Your Business) REALLY Know? October 19, 2009Posted by StrategicGrowth in Social Media, Strategic Growth Concepts, Twitter, Web 2.0.
Tags: demographics, Morgan Stanley report, Social Media, social media strategies, social networks, Strategic Growth Concepts, Tweetdeck, Twitter, twitter demographics, Twitter marketing
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You’ve probably heard of the Morgan Stanley report that declares “teenagers do not use Twitter,” based on a sample size of one 15 year-old intern named Matthew Robson. Morgan Stanley rightfully disclosed that they do not claim that his study is representational or merits statistical accuracy, so we thought we could provide both with our NetRatings panel of 250,000 U.S. Internet users.
Twitter’s footprint has expanded impressively in the first half of 2009, reaching 10.7 percent of all active Internet users in June. Perhaps even more impressively, this growth has come despite a lack of widespread adoption by children, teens, and young adults. In June 2009, only 16 percent of Twitter.com website users were under the age of 25. Bear in mind persons under 25 make up nearly one quarter of the active US Internet universe, which means that Twitter.com effectively under-indexes on the youth market by 36 percent.
While the metrics in the chart above only represent the website and branded “front door” of Twitter, it would be a big stretch to assume that the gap in the youth demographic is being made up via other clients and platforms. For example, more than 90 percent of popular Twitter client Tweetdeck’s audience is over 25. Furthermore, Twitter.com’s reach is 6.6 percent for kids, teens and young adults, whereas it is 12.1 percent for those over 25; implying that adults are trying Twitter at nearly double the rate. To see more detailed information regarding Twitter demographics, click HERE, HERE and HERE.
But does it really matter if the kids don’t get it? The fact remains that Twitter has grown to be a major online presence and is being driven forward by significant buzz. To illustrate this point: the volume of Twitter mentions on blogs, message boards and forums has reached the same level as Facebook, a property four times its size. We’ve also seen that Twitter’s growth is very highly influenced by buzz around current events as they are happening such as the Iran election or the death of Michael Jackson. All it takes is one celebrity or major news story to rekindle the Twitter buzz machine, but do these one-off shifts create one-time curiosity seekers or lead to more permanent users? That’s the unanswered question.
Portions of this article were posted originally in Nielsen News.
Mom-and-Pop Businesses Succeed with Social Media July 26, 2009Posted by StrategicGrowth in Social Media, Strategic Growth Concepts, Twitter.
Tags: advertising, case studies, ecommerce, GPS targeted marketing, Internet, marketing, Mobile Marketing, Mom and Pop businesses, retail, small business, small business owners, Social Media, social media strategies, social networks, Strategic Growth Concepts, Twitter, Twitter marketing
By CLAIRE CAIN MILLER, New York Times
Curtis Kimball, owner of a crème brûlée cart in San Francisco, uses Twitter to drive his customers to his changing location.
“I would love to say that I just had a really good idea and strategy, but Twitter has been pretty essential to my success,” he said. He has quit his day job as a carpenter to keep up with the demand.
Much has been made of how big companies like Dell, Starbucks and Comcast use Twitter to promote their products and answer customers’ questions. But today, small businesses outnumber the big ones on the free microblogging service, and in many ways, Twitter is an even more useful tool for them.
For many mom-and-pop shops with no ad budget, Twitter has become their sole means of marketing. It is far easier to set up and update a Twitter account than to maintain a Web page. And because small-business owners tend to work at the cash register, not in a cubicle in the marketing department, Twitter’s intimacy suits them well.
“We think of these social media tools as being in the realm of the sophisticated, multiplatform marketers like Coca-Cola and McDonald’s, but a lot of these supersmall businesses are gravitating toward them because they are accessible, free and very simple,” said Greg Sterling, an analyst who studies the Internet’s influence on shopping and local businesses.
Small businesses typically get more than half of their customers through word of mouth, he said, and Twitter is the digital manifestation of that. Twitter users broadcast messages of up to 140 characters in length, and the culture of the service encourages people to spread news to friends in their own network.
Umi, a sushi restaurant in San Francisco, sometimes gets five new customers a night who learned about it on Twitter, said Shamus Booth, a co-owner.
He twitters about the fresh fish of the night — “The O-Toro (bluefin tuna belly) tonight is some of the most rich and buttery tuna I’ve had,” he recently wrote — and offers free seaweed salads to people who mention Twitter.
Twitter is not just for businesses that want to lure customers with mouth-watering descriptions of food. For Cynthia Sutton-Stolle, the co-owner of Silver Barn Antiques in tiny Columbus, Tex., Twitter has been a way to find both suppliers and customers nationwide.
Since she joined Twitter in February, she has connected with people making lamps and candles that she subsequently ordered for her shop and has sold a few thousand dollars of merchandise to people outside Columbus, including to a woman in New Jersey shopping for graduation gifts.
“We don’t even have our Web site done, and we weren’t even trying to start an e-commerce business,” Ms. Sutton-Stolle said. “Twitter has been a real valuable tool because it’s made us national instead of a little-bitty store in a little-bitty town.”
Scott Seaman of Blowing Rock, N.C., also uses Twitter to expand his customer base beyond his town of about 1,500 residents. Mr. Seaman is a partner at Christopher’s Wine and Cheese shop and owns a bed and breakfast in town. He sets up searches on TweetDeck, a Web application that helps people manage their Twitter messages, to start conversations with people talking about his town or the mountain nearby. One person he met on Twitter booked a room at his inn, and a woman in Dallas ordered sake from his shop.
The extra traffic has come despite his rarely pitching his own businesses on Twitter. “To me, that’s a turn-off,” he said. Instead of marketing to customers, small-business owners should use the same persona they have offline, he advised. “Be the small shopkeeper down the street that everyone knows by name.”
Chris Mann, the owner of Woodhouse Day Spa in Cincinnati, twitters about discounts for massages and manicures every Tuesday. Twitter beats e-mail promotions because he can send tweets from his phone in a meeting and “every single business sends out an e-mail,” he said.
Even if a shop’s customers are not on Twitter, the service can be useful for entrepreneurs, said Becky McCray, who runs a liquor store and cattle ranch in Oklahoma and publishes a blog called Small Biz Survival.
In towns like hers, with only 5,000 people, small-business owners can feel isolated, she said. But on Twitter, she has learned business tax tips from an accountant, marketing tips from a consultant in Tennessee and start-up tips from the founder of several tech companies.
Anamitra Banerji, who manages commercial products at Twitter, said that when he joined the company from Yahoo in March, “I thought this was a place where large businesses were. What I’m finding more and more, to my surprise every single day, is business of all kinds.”
Twitter, which does not yet make money, is now concentrating on teaching businesses how they can join and use it, Mr. Banerji said, and the company plans to publish case studies. He is also developing products that Twitter can sell to businesses of all sizes this year, including features to verify businesses’ accounts and analyze traffic to their Twitter profiles.
According to Mr. Banerji, small-business owners like Twitter because they can talk directly to customers in a way that they were able to do only in person before. “We’re finding the emotional distance between businesses and their customers is shortening quite a bit,” he said.
If after completing this article you’re still not certain how Twitter can be utilized to market your company, we would be happy to assist you in developing a customized program to promote your business. Please feel free to contact us via our website or via email at linda@StrategicGrowthConcepts.com to schedule a FREE initial consultation.
Top 5 Twitter Analytical Tools July 9, 2009Posted by StrategicGrowth in Social Media, Strategic Growth Concepts, Twitter, Web 2.0.
Tags: Barack Obama, demographic targets, Obama use of social networking, ROI, Social Media, social media strategies, social networks, Strategic Growth Concepts, TweetPsych, TweetStats, Twinfluence, Twitter, Twitter analytical tools, Twitter Analyzer, Twitter Grader, Twitter marketing, Web 2.0
As every marketer knows, if a marketing strategy is worth implementing, it’s worth measuring. That includes social media strategies in spite of the fact that there is currently no cost involved in utilizing them. It is still to your benefit to analyze the exposure that they are providing to your firm. To help you in this endeavor, here is an excellent article that provides access to very useful tools to help you evaluate your company’s use of Twitter. Check them out for yourself; you might be surprised at all the information they can provide you!
by Ron Calleri, InventorSpot.com
What kind of footprint have you made in the Twitterverse? Do you know your Twitter ROI, your Twitter influence or stats that determine your Twitter psychographics? In the social media world, this data is becoming easier and easier to access as new analytical tools become available… and now you can track it.
Becoming more and more significant, social networking analytics will be used by companies to determine what type of consumer you are, and by prospective employees to consider you for hire. As a modernized version of the Kevin Bacon paradigm, social media has reduced our ‘connectivity to others’ from 6 to 3 degrees.
Most Twitter users are seeking exposure. Whether that reach is to sell a product or oneself, it’s up to the user. How they perform on Twitter to meet that goal will determine brand advocacy. The ones that work to perfect relationships and loyalty will thrive, while those that fall short of this goal tend to lose interest and drop off. One needs to know the value of the Twitter resource and the investment of time that is required to become a successful member of the Twitterverse.
Similar to our every day lives, if one focuses on creating value, building transparency and becoming authentic, the greater chance one has in making an impact on Twitter. I relate these personality traits to our newly elected president Barack Obama. He embodies these characteristics and could be the reason he was elected to highest office in the land (also see previous blog that discusses Obama’s use of social networking)
So social networking analytics are the tools to both qualify and quantify our worth. Here, I have selected what I feel are the top five analytical tools that are available to us today. They will help us determine various aspects of our Twitter make-ups. Not totally perfected and some are still in beta format, I suggest you explore these tools to best analyze your brand and the value and reach of your tweets.
TwitterAnalyzer is one of the most comprehensive Twitter analyzer tools out there. It tracks followers who are online when you are, number of readers that have been exposed to your message, your tweet habits, who is retweeting your updates, twitter follow statistics, growth rates, conversations being made about you, the size of your audience and your followers’ demographics. It will let you research the way your fellow tweeps behave. It will surface which messages they answer and which ones they paid attention to, drilling down to their occupations and which users and are in your line of work.
TwInfluence is a tool for measuring the combined influence of your Twitter account and followers, and then assessing your reach through the quality of your followers. Since all users and all followers are not created equal, this analysis will determine the “horizon of communication” that extends beyond your own direct contacts. This is demonstrated whenever somebody “retweets” your message and its influence begins to create ripple effect throughout the Twitterverse. TwInfluence uncovers one’s reach, elocity and social capital, and its worth the time to spend with this tool to learn how these components interact.
TweetStats will graph your total tweets by the month, by the day, and by the hour. It also tells you your number of @replies and which interface you used to Twitter your tweets. By calculating the volume of your tweets and retweets it quantifies your tweet density. Most people who say they get no value from Twitter should first look at their usage and consistency to realistically evaluate what they have invested in Twitter before they consider the results. This tool also allows you to spy on others or those that have amassed Twitterati fame, as long as you know their Twitter handle.
4) Twitter Grader
Twitter Grader is another third party app which calculates a grade for a particular twitter on a scale of 0-100. It will show you your ranking in your city, state, and country. It will also show you active and influential Twitter users that you may want to follow. The Tweet Cloud indicates the frequent user words in your Tweets with the most commonly used in larger print. This is very beneficial because its a quick overview of your content.In addition to the TwitterGrader, Hubspot also has a Facebook Grader, Website Grader and Press Release Grader that you should check out as well, if those stats are important to you.
Still in Beta, TweetPsych is a work in progress. Its purpose is to build a psychological profile of a person based on the content of their Tweets. It compares the content of a user’s Tweets to a baseline reading that was built by analyzing an ever-expanding group of over 1.5 million random Tweets, and then highlighting areas where the user stands out. Dan Zarella,the developer behind TweetsPsych continues to expand his set of psychological definitions, while also refining the system and its algorithm to better analyze Twitter-specific content.
Dan feels TweetPsych has great potential in matching like-minded users to identifying users that exhibit certain useful or desirable traits. He is asking users to provide him with feedback to improve the system and the technology and take TweetPsych to the next level. Check it out and report back to Dan.
Since all of these tools are free, I suggest taking them all out for a test drive to determine which ones work the best for you. In helping you qualify and quantify your Twitter efforts you can better define your goals. Sometimes, we get so caught up in what we are getting out of something that we often forget to look at we are putting into it. Are you worth following, do you create value for your Twitter followers? Are you an observer or an active participant that is part of a collaborative community? All these questions and more can be better assessed with the assistance of some or all of these tools.
If you honestly look at what you are investing in Twitter and continue to apply an analytical eye, you will slowly begin to benefit from the output and the fruits of your labor.
Tweeting for profit; Smart entrepreneurs are now doing deals in 140 characters or less on Twitter. June 27, 2009Posted by StrategicGrowth in Social Media, Strategic Growth Concepts, Twitter.
Tags: advertising, case studies, marketing, ROI, small business, Social Media, social media strategies, social networks, Strategic Growth Concepts, Twitter, Twitter marketing
By Jennifer Alsever, CNNMoney.com / Fortune Small Business, June 15, 2009
Always on the lookout for examples of small businesses making effective and profitable use of the valuable social media tools available today, we were very pleased to find this excellent article from CNNMoney.com / Fortune Small Business about several small businesses that have identified productive methods of utilizing Twitter to increase revenue. It bears noting that each of these companies understood the need to make an investment of their time in building up relationships on Twitter, and that after having invested that time consistently, they were able to identify opportunities to achieve product sales on a continuing basis at what they consider to be an excellent ROI (the investment being the value of their time).
Reading this article should provide you with ideas for ways in which their strategies might be applied to your specific business, but if you need assistance in this area, we’re here to help. Please feel free to contact Strategic Growth Concepts via our website or via email at info@StrategicGrowthConcepts.com for assistance in developing marketing strategies to grow your business utilizing social media strategies.
A year ago Kris Drey couldn’t care less about Twitter.
With 13 years of Web site experience, Drey is no technophobe. He serves as vice president of product marketing at Fliqz, an online video-hosting service with 20 employees in Emeryville, Calif. But when he first skimmed Twitter, the popular micromessaging service launched in 2007, Drey saw a lot of mindless chatter and very little that seemed useful to a video business.
Still, with the economy taking a dive, Drey persisted. He was looking for ways to spread the word about Fliqz without spending any more of his maxed-out $15,000 marketing budget. Not only was Twitter the fastest-growing social media service around — its user base grew by a whopping 1,841% in 2008, to 14 million — but it also wouldn’t cost him a dime.
“The only overhead is your time,” says Drey, 40. “You need to pay attention.”
He did just that. Drey started posting three or four updates a day as @Fliqz (all Twitter IDs start with “@”) and subscribed to (or “followed”) the 140-character updates (or “tweets”) of anyone he could find who seemed interested in the online video industry, even if the person was just posting links to stories on blogs. One Saturday afternoon Drey spotted a Twitter post from a Fliqz customer who was having trouble encoding video. After exchanging a couple of tweets with him, Drey called the customer on the phone, figured out that the guy had a corrupted file and fixed the problem. The customer posted a tweet of happy surprise.
Fast-forward a few months, and @Fliqz now boasts 1,358 followers. Thanks to Twitter, Drey snagged 21 new sales leads, and Twitter also helped him seal one $6,000-a-year contract. Fliqz signs or renews up to 30 deals a month, so the company is hardly tweeting its way to massive growth. But it’s not too shabby a return for a free tool. Drey estimates that he spends eight hours a week on Twitter, or the equivalent of 2% of his marketing budget every year.
Call this the year business invaded Twitter. The service — which can be used on any cell phone or computer — has been a hit almost since its inception, with celebrities as diverse as Richard Branson and Britney Spears using it to tout their appearances and correspond with fans. But in the past year, @Comcast has set up what has effectively become a help desk on Twitter, while @JetBlue (JBLU), @Zappos, @WholeFoods (WFMI, Fortune 500) and @Starbucks (SBUX, Fortune 500) interact with hundreds of thousands of their followers.
“It’s the most conversational medium in the world,” says Jackie Huba, an online marketing consultant, blogger and co-author of the book Citizen Marketers. “It’s immediate, public and searchable. It’s never been easier to know what your customers and your prospects are saying about you.”
A handful of small retail stores rave about their success on Twitter. In Wichita, tea company 52Teas (@52Teas) has more than doubled its sales of handcrafted teas of the week since it started tweeting. The company has 3,403 users following its weekly announcements of new blends.
“In 2007 we shipped one or two packages every two to three weeks,” says Frank Horbelt, 38, founder of 52Teas. “Now we ship 52 packages a week.”
In San Francisco, Mission Pie bakery (@missionpie) sends tempting tweets about its seasonal organic pies. “If there’s a special and I tweet about it, it’s pretty common that we sell out,” says Ashleigh Cole, operations manager at the 14-employee bakery.
Of course, these are the outliers. Twitter has plenty of potential to be misused. For one thing, you get to sign up with any name you want that hasn’t already been taken. This can lead to confusion: A search for “Starbucks” reveals 16 Twitter users with that word in their IDs, such as @starbucksgeek and @starbucksgal. The coffee giant owns only @Starbucks, but Twitter has no way of telling you that. In theory, a competitor could use your name and post harmful messages from that account. You could sue, of course, but Twitter is a legally untested arena.
Such business-name theft hasn’t happened yet, and Twitter co-founder Biz Stone says one of his product managers is looking into setting up some kind of account-verification service.
“We’re hearing stories about these businesses using Twitter that are so inspiring, and we want to figure out how we can help more,” Stone says. One of his favorites concerns is Kogi Korean BBQ (@kogibbq) in Los Angeles, which sends updates to its 2,100 followers telling them where its taco truck will go next, prompting customers to line up before the van arrives.
Another problem: There aren’t many sophisticated ways to filter the increasing Twitter chatter, and the service can become a major time-suck. When Drey did his searches for “online video,” he had to spend hours crawling through tweets from teenagers about funny YouTube videos — not exactly his client base.
“You will waste a lot of time if you go about it haphazardly,” says Brent Arslaner, vice president of marketing at Unisfair, a virtual events company in Menlo Park, Calif. After hearing that friends and colleagues spent hours on the site, Arslaner limited his Twitter usage to a maximum of 30 minutes a day. He followed relevant industry peers and did searches for anyone mentioning Unisfair — and for tweets that might lead to new business, such as “event canceled.”
Even with that small an investment of time, Arslaner found 160 key analysts, partners, prospective clients, bloggers and other industry influencers. On Twitter he also came across a prospective customer who was asking the network for references on Unisfair. Arslaner responded immediately with a list of references, and his sales team closed the deal.
Tweeting too aggressively is a surefire way to become a Twitter reject. Use the service as an advertising channel or a newswire for press releases, says Huba, and you’ll blow your chances with a lot of users — who won’t even tell you it’s a problem. “There’s not a huge revolt, but people will stop following you,” she says. Your pitches may ultimately be heard by no one.
Other caveats from experts: Be responsive, especially to users who send you private “direct” messages. Be yourself, but as with any other business communication, be careful what you say. Some users have software such as Tweetdeck that download tweets, so there’s a permanent record of your ill-advised joke even if you delete it. Be timely and relevant, and cyberspace will reward you.
“Always bring massive value to the conversation,” says Joel Comm, author of Twitter Power: How to Dominate Your Market One Tweet at a Time. “Good things will come back at you.”
Erik Oberholtzer, a co-owner of Tender Greens restaurant in Los Angeles, got his good karma in March when he tweeted about construction delays at his new West Hollywood location. The city would not sign off on the building because of technicalities involving flushless toilets. A few tweets later, one follower called his uncle, who works in the health department. The pressure worked, and Tender Greens opened the next month.
“Twitter creates this culture that can extend way beyond your store,” says Oberholtzer, 40. “It’s really powerful.”
Tips for Using Twitter to Grow Your Business June 10, 2009Posted by StrategicGrowth in Social Media, Twitter.
Tags: advertising, marketing, small business, small business owners, Social Media, social media strategies, social networks, Strategic Growth Concepts, Twitter, Twitter marketing
One of the most effective promotional resources a small business owner has at his or her disposal today is Social Media. And while that medium is comprised of many different tools, one that has leaped to the forefront is Twitter. This ‘micro-blog’ tool has been embraced by major corporations, national news organizations, government, small business owners and individuals, and has shown itself to be an extremely valuable tool for sharing information in a timely, accurate, and profitable manner.
As small business owners, it makes sense to insure that your firm has developed a social media strategy in which Twitter plays a substantial role. A recent article by Ploked.com provides an excellent step-by-step approach for getting started, and for maximizing your results.
by Ploked.com 5/19/09
Whether you love the concept of Twitter, or hate the idea of it, if your business is not taking advantage of this opportunity, you are only hurting yourself. Yes, Twitter may not be a marketing method right for every type of business, but at the very least you should explore the potential Twitter opportunity.
Twitter is a great resource for smaller or sole proprietorship businesses to get exposure on a world-wide level with a minimal investment (time). While you may be timid to jump into Twitter pool with your business, don’t worry, everything will be ok…there are lifeguards nearby to help you out should you get in trouble.
Follow these steps and you will be well on your way to establishing your business brand on Twitter:
- Complete your Twitter profile by filling out the various information it asks for. It can help give a good overview to your followers of what you and your company is about.
- Brand your profile with a custom Twitter background so that you stand out from the crowd. Custom backgrounds are a great way to establish your brand among your followers.
- If you are the sole proprietor or face of the company, you can add a more personal touch to your Twitter profile with a picture of you. However, should you want to use your company logo that is ok as well since it helps establish your brand.
- Add your Twitter link to your business cards. This can serve as a great offline conversation starter with potential clients and customers.
- Find other Twitter users who are interested in your niche or products. To do this, simply head on over to the good old twitter search.
- Be efficient with your daily Twitter use. Although it may be difficult, try to not to spend the entire workday on Twitter. It can distract you from more important business matters. Try designating an allocated amount of time, or a certain time each day where you login to Twitter.
- All work and no play makes Jack a dull boy (or girl). Just because it is a “business” related Twitter account does not mean that you can only talk about business related topics. If possible, try to mix in a bit of info about you so that your followers can learn a bit more about you. Who knows, you may find out you have more in common with your followers than just business.
- Do your best to reply to anyone who replies to your tweets or posts an @yourname. While this may not always be possible, it can definitely strengthen the relationship between you and your followers.
- Thank users who retweet one of your tweets. Be sure to retweet others when possible.
- Create surveys or ask questions to your followers about your products and services. This can be both good and bad, so be ready for honest responses.
- Follow the leaders in your industry. If there is not a defined Twitter leader for your niche, now is the time to step up and grab it for yourself.
- Provide free insight and help on Twitter. The vast majority of Twitter users do not appreciate being hounded to buy your product or services. However, should you be known to help out others, chances are your goodwill can result in future business.
- Track your Twitter referrals to your website. Google Analytics is one great free source to analyze and track your website traffic. Aside from tracking the traffic from Twitter, Google Analytics can provide you with some very useful info about your site.
- Share beneficial and relevant information with your followers. Whether it is industry related news, or information about a new service your company offers; sharing great content is king. Please note, that you don’t need to tweet about what you had for lunch today.
- Invite your employees to create an account and take part in Twitter. This can not only help ease the workload for yourself, it can also help increase your brand and company awareness on Twitter.
- Monitor your brand. There are a few ways to do this so you can keep on top of what others are saying about your business. One of the easiest is to use Twitter Search and type in your business name. Then simply grab the RSS link for the results and paste it into your favorite RSS reader. You can then be aware of what is being said about your name on Twitter.
Tags: Barack Obama, cellular phones, Facebook, Mobile Marketing, mobile phones, MySpace, SMS, Social Media, Twitter
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President Barack Obama, long a trend-setter in the use of social media to gather public opinion and share information with U.S. citizens, is once again breaking new ground in the use of today’s technology capabilities.
On Thursday, June 4th, Obama will utilize mobile technology to send highlights of his speech in Cairo, Egypt to the world. The speech content will be transmitted via SMS messaging, and will be available in Arabic, Persian, Urdu and English. A full transcript of the speech will be posted in 13 languages via Twitter, FaceBook and MySpace.
Read the full details about this groundbreaking event HERE, and then think how you might use similar ideas on a smaller scale for your business – and let us help you plan those strategies! See examples of how businesses are using mobile marketing HERE, and contact us for assistance via our website or email at email@example.com .
Tags: advertising, Facebook, marketing, Marketing Plan, marketing strategies, small business, Strategic Growth Concepts, Twitter, Twitter marketing
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With all of the new media options available today to promote your business, sometimes the hardest part of developing an effective marketing strategy is thinking thru the ways in which each option can be maximized to promote your business. Many of the options available, such as Twitter and Facebook, are still new enough that no one really has all the answers on using them to the best advantage, so new ways of utilizing them are being discovered every day. It’s exciting, and intriguing and challenging – especially for those with creative minds who are adept at finding useful ways to take advantage of new technology.
Many people with analytical minds actually spend a great deal of time trying to predict the future of such new media technology in order to determine its longevity and value. One recent analysis developed by the great minds at 24/7 Wall Street resulted in an article predicting ‘The Ten Ways Twitter Will Permanently Change American Business’. It’s an excellent article which I encourage you to read, and while reading, think about it in terms of how their thoughts might translate into useful applications for your business.
Right now marketers are in the unique position of being able to utilize the many, many new technology tools available today – at no cost, or low cost – and to help build the standards for how those tools are used in the future. This unique opportunity will allow firms that take advantage of the current situation to be ‘the leaders at the table’ in the future. If you want to establish such a leadership role for your business and your brand, now is the time to use all your creativity, all your strategic planning capabilities, and all the new technology resources at your disposal to establish that brand and its leadership role. Learn everything you can about the new media tools available, and use them in every way you can to promote your company. We at Strategic Growth Concepts will continue to do our part by providing you with information you need to help you in that endeavor, and we’re available to consult with your business whenever you need us, just contact us via our website or email at firstname.lastname@example.org.
Let Your Voice Be Heard by Your Customers May 28, 2009Posted by StrategicGrowth in email marketing, FaceBook, Social Media, Twitter, Web 2.0.
Tags: email, email marketing, Facebook, marketing, MySpace, phonevite, podcasting, Social Media, Twitter
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Technology keeps evolving and providing small businesses with additional ways to communicate with our target audiences. Now there is an Application that will allow you to record a voice message and have it distributed directly to your connections via Twitter, Facebook, or MySpace, as well as email and telephone. It’s less complicated than developing a podcast or a video, and yet highly effective at communicating a message – even while on the move – and it provides distribution options including direct-to-telephone which cannot be achieved thru other methods.
This type of application has many potential uses for small business, including:
- send an email invitation to a seminar with an actual voice invitation from your company’s CEO
- it lets a public relations manager in the midst of handling a company crisis convey a message to all necessary staff at the corporate office at one time and they can listen to it at their convenience
- your CEO can dictate a new corporate policy for immediate implementation and distribute it via email (or telephone)
- you can describe a new product or service to all your Twitter, Facebook and/or MySpace contacts
- many, many additional uses that can benefit your company.
Read the article below from Mashable for a complete description of the application and how it works.
by Ben Parr, Mashable
When you need to send a voice note or a dictation to multiple contacts, Phonevite has always been a strong option. However, while it does have an iGoogle Gadget, Phonevite has mostly been limited to voice-to-phone sharing.
That was until today, when Phonevite opened the social media floodgates of its voice services. Starting today, you can not only send voice messages to your friends via phone, but you can also share recordings via Twitter, Facebook, MySpace, email or just embed the audio directly to your website.
Once you have made a voice recording (either via a recording browser app or via phone), the recording will appear in your recording inbox. Now, however, you’ll see five small icons at the bottom for each of the key social services and embeds which you can use to distribute your content easily.
Social media is an effective mass-communication tool, and Phonevite has tapped into its raw power to dramatically increase the potential of its products. Phonevite is no longer just for voice notes, but for rapidly distributing podcasts, interviews, and calls. It’s up to users and Phonevite, though, to tap into the potential possibilities.