jump to navigation

New Technologies Work Together to Grow Brands May 23, 2009

Posted by StrategicGrowth in FaceBook, mobile, Mobile Marketing, Strategic Growth Concepts, Twitter.
Tags: , , , , , , , , , , , ,
add a comment

I’ve noticed an interesting trend in my research and review of new media technologies now available to aid small businesses in developing their brands.  The trend is that more than ever before the developers of these technologies inherently understand that their ability to expand use of their product relies on that product’s ability to interact/inter-connect with other new media technologies.  Examples of this include:

  • YouTube providing the capability of downloading videos directly to Facebook
  • WordPress and other blog technologies enabling Twitter to feed into their platforms
  • Facebook and Twitter entries being made from mobile phones
  • Twitter and blog postings feeding directly into Friendfeed
  • many, many additional examples in the wide variety of new media being used today.

And now there is a new example, BlogTalkRadio being accessible via mobile phone.

vice president of mobile service and strategy For those of you unfamiliar with BlogTalkRadio, it’s a free, Web-based radio talk show platform that lets any user with a phone and a computer host a live, interactive radio show, with no downloads or extra equipment needed.  Upon completion of the live broadcast, each show is automatically archived as a podcast.  Many small businesses utilize BlogTalkRadio as a way of enhancing their brand and expanding consumer awareness of their companies.  Click HERE to listen to broadcasts from our show, ‘Strategic Growth Concepts for Small Business’ as an example.

A recent story in Mobile Marketer discusses BlogTalkRadio’s entre’ into the mobile environment; what’s possible now and where they are taking their platform.  Read the complete article HERE; small businesses will likely find this of great interest as an additional way of reaching current and prospective consumers.

If you are interested in learning ways the BlogTalkRadio platform and other new media can aid the growth of your business, please feel free to contact us via our website by clicking HERE to schedule a FREE consultation, or email us directly at info@strategicgrowthconcepts.com.

Global New Media Trends and Using Them to Grow Your Business May 8, 2009

Posted by StrategicGrowth in email marketing, mobile, Mobile Marketing, Social Media, Twitter, Video Marketing, Web 2.0.
Tags: , , , , , , , , , , , , , , , , , , , , ,
2 comments

A recent report issued by The Nielsen Company, a global information and media company active in more than 100 countries, provides a comprehensive overview of the status of new media in today’s marketing environment.  Some highlights of the report include:

  • Online display advertising’s share of revenue has plateaued at 20% of total online ad spend in the U.S.
  • Despite online video’s persistent positive buzz, actual usage is averaging around six minutes per day in the U.S.
  • Packaged goods manufacturers, pharmaceutical companies and telecommunications firms, three of the largest historical spenders on traditional media, are moving online at a pace we haven’t seen before, even as the recession continues to deepen.
  • Access to social networking sites via mobile devices almost tripled during 2008, largely due to rising smartphone penetration and improved network speeds.  Increasingly consumers are turning to their phones for a wide range of online content.
  • The pace of new online users has significantly slowed down, and the story has become about how much time people are spending online and what they’re doing while there.
  • Americans spend the most time online during the average month (about 2 hours per day).
  • The U.S. online population skews more to the age 50+ than the other countries listed in the study.
  • It is rare to see segments grow from BOTH an audience and an engagement standpoint, but we are seeing exceptional growth in these areas over the last couple of years in both video and social media sites.
  • While Member Communities (Facebook, MySpace, etc) have been garnering impressive audience numbers for the last five years, video audiences have been growing at meteoric rates.
  • From a time spent perspective, Member Communities surpassed email for the first time in February 2009.
  • From February 2008 to February 2009, the viewers of online videos grew 10%, the number of streams grew 41%, the streams per user grew 27%, and the total minutes engaged with online video grew 71%.
  • The reach of Member Community (social networking) sites is highest in Brazil (80%) but growting fastest in Germany (from 39% to 51% in one year).
  • The steady upward march of micro-blogging site Twitter will likely be the biggest online media story this year.
  • In the U.S., the mobile Internet audience grew 74% between February 2007 and February 2009.
  • More than 12 million U.S. mobile subscribers access their social networks over their phone.
  • As consumers look to do more on their phones while maintaining or perhaps decreasing their overall wireless spend, we expect that consumers will continue to warm to the idea of ad-supported mobile content.

This information is extremely valuable to marketers and small business owners as it enables companies to see areas of tremendous opportunity where they can maximize their firm’s brand awareness among target audiences.  Click HERE to review the complete Nielsen report and determine how it can be utilized to your company’s benefit.  Should you need assistance sorting thru the options to develop the best marketing strategy for your firm, please contact us to schedule a FREE initial consultation.

Twitter: How Effective as a Marketing Tool? March 25, 2009

Posted by StrategicGrowth in Twitter.
Tags: , , , , ,
4 comments

I’ve been wondering how effective Twitter really is for marketing a company, a product, a service or an event.  As a relatively new user myself, I have definitely found it to be of value in increasing awareness of articles I’ve written and my website; but I kept wondering if it could do more than that.  So I’ve started doing some research to locate examples of how people are using it and the results they’re getting.  In my search, I located a case study in a blog entitled, “The Marketing Fresh Peel” from a group that used Twitter to publicize an event.  They devised a very interesting strategy and appear to have been very successful with it.

Read the article below and let me know what you think.  I would also be very interested in receiving information about other ways companies have used Twitter to promote themselves so we can continue educating our readers.  Enjoy the article!

 

Using Twitter as a Frenzy Promotional Tool

Posted by Chris Wilson March 6th, 2009

Oklahoma City OKCsocialrave Twitter Case Study

(Photo via: @chrismartintv)

What do you get when you combine Twitter and a frenzy-style promotional model? OKCsocialrave of course.

On February 24, four Oklahoma City brands came together to put the promotional power of their Twitter networks to the test.

I’ve put together a case study detailing the highlights:

—–

 

Objectives: Get the city excited enough to attend a flash event at 4:30 on a Tuesday evening afternoon, promoted solely through the social through Twitter. (Put the driving social/promotional force of Twitter to the test.)

Sponsoring Brands: JD Merryweather (@jdmerryweather) from COOP Ale Works (@COOPAleWorks) and Ryan Parrott (@chefrp) from Iguana Mexican Grill put the idea together as a way to promote their brands together. They defined the parameters and then invited others to add to the event.

OKCBiz (@OKCBiz) was invited to participate after JD and Ryan found out that an OKCBiz article on Twitter, in which they were interviewed for, would be hitting the news stands the day before the event.

JD found DJ JoJo Bolds (@djJ2O) on Twitter and asked him to join in. After all, how can you have a party without the proper tunes?

OKCsocialrave sponsoring brands

 

Audience: Twitter users from Oklahoma City and surrounding areas.

 

Approach: During the week before the event, the sponsors coined the name and tag, #OKCsocialrave, and started dropping hints about who was hosting and how there would be offering free local gourmet food from Iguana and local beer from COOP Ale Works.

To build anticipation and keep everyone interested the location wasn’t announced until 30 minutes prior to the event. This led to many users creating their own rumors and guesses on where the event would happen, further spreading word and building anticipation. When the location was finally announced an surge in Retweets circulated letting everyone know the actual location.

 

Results: 

 

  • 130+ people attended OKCsocialrave
  • Contact information was collected at the door from everyone in attendance, including: Name, Email, Twitter ID, Company.
  • #OKCsocialrave became the 9th most popular trending topic on Twitter for the day (beating out a number of conference hashtags I might add)

 

Analysis: This is a great example of one way to tap into the network effect of Twitter. It opens up an array of opportunities for promoting causes both online and off.

—–

For a other Twitter-based promotions see: Twestival, Pledge to End Hunger.