What is your New Year’s Resolution for Your Business in 2012? December 11, 2011Posted by StrategicGrowth in Mobile Marketing, Social Media, Strategic Growth Concepts, Video Marketing, Virtual Technology.
Tags: 2012, cloud computing, GPS, maximize technology, mobile technology, RFID, smartphone, Social Media, strategic planning, virtual event technology, wireless technology
This is an updated re-print our our resolution article from 2010. We had a lot of requests to update the article and re-distribute it. We hope you find it of value.
I had someone ask me today about their business, “If I could do one thing better, what would it be?”. As a business consultant, I am frequently asked some version of this question, but today it got me thinking that the close of one year and the start of another is probably a great time to pass along one of the answers to that question that I give to everyone who asks it of me. Are you ready? Here it comes!
Resolve for 2012 to fully embrace technology and to completely integrate it thoughout every aspect of your business; from your marketing, to how you work with and interact with clients and staff, to how you manage your administrative tasks and operate your business, etc.
What I mean by this is: integrate and take advantage of all the benefits that today’s technologies have to offer, including: webinars and other types of virtual events (including virtual environment events), social media, mobile technology (and I don’t just mean mobile marketing), cloud computing software options, video, email and any other type of technology that will help you increase efficiency, productivity, and profitability.
Those that don’t choose to embrace technology will be left behind very quickly because 2012, I believe, will be a ‘game-changing’ year for how business is being conducted. Mobile technology in particular is having significant impact on the way we live and the way we conduct business today. If you continue to do business as you always have, you – and your business – will very quickly become irrelevant.
Think about your business in a new way, for example:
- could mobile technology enable your customers to order and pay for your products or services via their cell phone?
- can you use social media to interact with your customers and potential customers on a more in-depth level so you can be certain you’re providing the products and services they need?
- will location-based technologies enable you to more effectively target potential customers?
- do you have an email marketing program to keep clients, vendors and staff aware of what’s going on in your business? If not, why not?
- can you make your field staff more productive by dispatching them with tools provided by GPS mobile technology?
- can you get more immediate response to special offers by sending them directly to your existing customers via their cell phones?
- can cloud-computing technology allow you to access information from wherever you are as long as you have some sort of mobile computing device (think smartphone or tablet anyone?)?
- can RFID mobile technologies help you manage your warehouse more efficiently?
- can you be more available to your staff for those decisions only you can make if you’ve embraced the use of a SmartPhone or tablet device?
- can you cut down on travel costs, and yet increase the number of people that you can effectively interact with to present your products or services by engaging in virtual sales and training programs?
- can bluetooth or QR code mobile technologies help your firm in the manufacturing or supply chain processes?
- can mobile marketing technologies make your marketing more effective?
- can you get more people to engage with your website or product videos by enabling them to reach it via QR code technology?
- would video technology help you more effectively communicate the benefits of your product or service?
- can mobile technology help you increase the viability of the leads you receive at the next trade show you participate in?
- can participating in virtual trade shows help you decrease travel costs for your staff, and the ‘down time’ that results from that travel, while increasing the number of viable leads you receive?
- could social media, mobile and virtual technology increase your ability to recruit new employees with higher rates of effectiveness?
- could the use of mobile technology increase lead generation at trade show events your firm participates in?
So far, I’ve not found one business that I’ve spoken with or worked with that would not be positively impacted by increased integration of technology in their business. Given that, I now challenge you to consider how technology can help to improve your business – and as a result, your life. If you would like some assistance in evaluating your business and the options available to you, please contact us, Strategic Growth Concepts is here to help!
Here’s to increased efficiency, productivity and profitability in 2012!
The author, Linda Daichendt, is Founder, CEO and Managing Consultant for Strategic Growth Concepts, a marketing / management consulting firm focused on start-up, small and mid-sized businesses, as well as the Executive Director of the Mobile Technology Association of Michigan (MTAM), a trade association for Michigan’s mobile /w ireless industry. Linda is a recognized small business expert with 20+ years of experience in a wide variety of industries.
Linda is available for consultation, and can be contacted at Linda@StrategicGrowthConcepts.com. The company website can be viewed at http://StrategicGrowthConcepts.com . MTAM’s website can be viewed at http://GoMobileMichigan.org .
Mogreet Debuts First-Ever Mobile Video Marketing Platform Across All Top U.S. Carriers November 4, 2009Posted by StrategicGrowth in mobile, Mobile Marketing, Strategic Growth Concepts, Video Marketing, Web 2.0.
Tags: advertising, Android, Blackberry, cellular phones, email, iPhone, Jay Goss, marketing, mobile advertising, Mobile Marketing, mobile phones, Mogreet, Mogreet Mobile Video, Palm Pre, ROI, Strategic Growth Concepts, Video Marketing, video messaging, viral video
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Hundreds of Millions of Americans Can Now Receive Targeted Mogreet Video MMS Messages From Marketers On Everyday Flip Phones or the Latest Smartphones, Including iPhone, Blackberry, Android and Palm Pre
By: PR Newswire Nov. 4, 2009
Mogreet, the company behind the world’s first mobile video messaging platform, today announced the debut of its game-changing mobile marketing solution, the Mogreet Mobile Video Marketing Platform. Mogreet’s platform can deliver short format videos to more than 200 million U.S. mobile devices, while measuring the effectiveness and ROI of each campaign in real-time.
Mogreet clients routinely experience open rates, video views and click-through rates 15 to 25 times higher than other forms of advertising media. And by virtue of the fact that mobile customers react to text messages in 20 seconds on average — versus hours or days for email — brands see results almost instantly. Marketers also benefit from the inherent virality of Mogreet Mobile Video Marketing, as mobile messages can simply and easily be shared amongst friends, which can result in 5 to 10 times additional reach.
“It’s 1993 all over again … only this time, rather than email, the race is on to harness mobile to build a direct relationship with the end consumer,” commented James Citron, CEO, Mogreet. “The ability to deliver your message in video to just about every mobile phone in the U.S., and not just smart phones with Internet plans, means marketers are not forced to sacrifice reach when they add mobile to their marketing mix.”
“Over 150 million U.S. consumers do not own a smartphone, and most have never seen a video on their mobile phone. With Mogreet, we have designed a way to reach these consumers and enable brands to communicate in rich, engaging media, creating an iPhone-like experience across all major cell networks and phones, ” explained Jay Goss, Senior Vice President of Sales and Marketing, Mogreet.
Mogreet is expanding marketers’ reach by harnessing the power of over four-billion text messages sent each day in the United States from consumers of all ages, including adults 35-44 who now send more texts than place calls. Mogreet’s platform has been utilized by leading brands in numerous verticals from hospitality — including the launch of a sixty-property line of hip hotels — to apparel, retail and entertainment, with four #1 box office film releases.
How Are You Promoting Your Business – the Old Standby Methods or Utilizing New Technology? October 31, 2009Posted by StrategicGrowth in email marketing, Marketing Plan, Mobile Marketing, Social Media, Strategic Growth Concepts, Video Marketing, Virtual Technology, Web TV.
Tags: advertising, BlogTalkRadio, marketing, marketing media survey, Marketing Plan, marketing/advertising survey, podcasting, small business, Strategic Growth Concepts
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As the economy continues to be a major factor affecting the ways in which small businesses promote themselves and go about the business of obtaining new customers, we at Strategic Growth Concepts have also found ourselves seeking new, higher impact, more cost-effective ways of promoting our business to prospective clients, as well as ways to help our clients promote their businesses. Our interactions with our clients and those in our many networks tell us that most small businesses are also interested in learning all they can to make the most of these new marketing and advertising tools.
Therefore, we thought we would conduct a brief study to determine the methods of marketing and advertising currently being used by small businesses, as well as to determine which methods are being explored. We will use this information to develop a series of articles and radio shows to help small businesses review and evaluate the marketing and advertising options available to them, and to assist in their determination of which methods will work best for their business. Click HERE to take survey.
We will share the survey results, as well as information about the various marketing methods, in upcoming articles and broadcasts. In the meantime, we would love to receive your comments in response to this article with your thoughts about the results various forms of marketing have produced for your firm.
The author, Linda Daichendt, is Founder, CEO and Managing Consultant at Strategic Growth Concepts, a consulting and training firm specializing in start-up, small and mid-sized businesses. She is a recognized small business expert with 20+ years experience in providing Marketing, Operations, HR, and Strategic planning services to start-up, small and mid-sized businesses. Linda can be contacted at email@example.com and the company website can be viewed at www.strategicgrowthconcepts.com.
Do You Need Your Own Web TV Show? October 2, 2009Posted by StrategicGrowth in Video Marketing, Web 2.0, Web TV.
Tags: advertising, Blip.tv, internet television, internet video, internet-based videos, marketing, small business owners, Social Media, Strategic Growth Concepts, The Big Picture, Tilzy.tv, Vimeo, Web 2.0, web television, Web TV, web tv series, web TV show
In our quest to continually bring information to our readers on the latest technologies available to aid you in marketing your business, today we present another idea that’s beginning to gain traction for small businesses. Thanks to technology, anyone today can be a “TV star” by hosting your own online television show to promote your business – and, you may even be able to make money doing it!
Below is an article from Business Week which reviews this latest marketing ‘tool’ and talks to small business owners currently utilizing it to promote their firms.
Independent Web shows can attract advertisers, sponsors, and thousands of viewers, but marketing and profiting from them is a challenge
By Karen E. Klein for Business Week Smart Answers, 9/29/09
Yana Berlin dabbed on a product sample for a new perfume and liked it O.K. But when her three grown daughters got a whiff, they had one reaction: “You smell like Grandma!”
“I don’t think the manufacturer is going to like it, because it’s being marketed to women over 40 and no one at 44 wants to smell like Grandma,” Berlin notes wryly.
In the past, the perfume company might not have gotten direct feedback from people like Berlin, a San Diego entrepreneur who founded the Fabulously40 social networking Web site. But that’s changed now that Berlin and her daughters, Daisy, Sasha, and Stephanie, have started a Web TV show called, The Love or Hate Debate. It features product reviews and demonstrations from two generations of women.
$20 Billion in Ads at Risk
Like growing numbers of entrepreneurs, Berlin and her family produce the show themselves, edit it, and post it online using free or low-cost video-uploading and streaming software. These Internet-based videos—most packaged in short episodes no more than four minutes long—have the potential to transform marketing and turn small business owners into celebrities in their own right, experts say.
“It’s a fascinating shift and one of the more important ones we’ve seen in B2B communications,” says Daniel Taylor, lead technology and media analyst at The Big Picture, a research firm covering digital media, technology, and communications.
If Internet video continues to catch on as a marketing alternative for small businesses, Taylor says, $20 to $30 billion in advertising that currently goes to the business and trade press could evaporate. Small firms that typically advertise in their industry trade publications, business publications, the Yellow Pages, and on cable television could shift their marketing dollars into producing their own video content. “About 10% of the overall advertising spending in the U.S. could be at risk because of this” new phenomenon, Taylor says. “It’s largely small to midsize businesses that are involved in this, and the caliber of people and the quality of what they’re doing is really amazing.”
Starting in a Garage
Take Andrew Lock, a marketing consultant and former U.K. television producer whose weekly show, Help! My Business Sucks! provides entrepreneurial advice and interviews and attracts corporate sponsors.
The 74-and-counting episodes of Lock’s show attract 100,000 viewers each, have helped boost his consulting business to five-figure monthly revenue and brought him speaking invitations around the world, he says. “I go to conferences where entrepreneurs line up and ask for my autograph,” Lock says. “And I’m just this little British guy living in Utah who started a show out of my garage!”
That show proved so popular, he says, that he built a studio facility near his home in Salt Lake City where he houses professional sets, six employees, and a host of additional presenters who tape their own shows there.
Production Quality Improving
While it’s still very early in the world of Web TV, Lock says, there are myriad shows springing up that cover niche topics like wine, gadgetry, and scrapbooking and are building loyal audiences. “These are real people, not Hollywood, air-brushed celebrities, and it seems viewers respond positively to that real-ness that is very different from traditional TV,” he says.
All of this, of course, is only possible due to technology updates that have taken place in the last three years, says Steven C. Hawley, principal analyst and consultant at tvstrategies, a telecommunications consulting firm in based in Seattle.
In the earliest years of Internet video, picture quality was low, frames were tiny, and the action dribbled out herky-jerky. But now, new technology platforms, such as Blip TV and Vimeo, have sprung up and are maturing so quickly it’s difficult to track them. “The number and type of are proliferating and changing constantly. Internet technology competes head-to-head with cable and satellite, and the availability of multiple platforms makes it possible for just about anybody to distribute content over broadband,” Hawley says. “In fact, I’ve thought of doing it myself as a consultant and an analyst.”
All You Need is $100
It is also nowhere near as expensive as it once was to produce and distribute PC-quality video content. “You can build an audience through social media and through your customer database and drive traffic to your own site. All it takes is $100 for a video camera and a mike. You set it up on a tripod, talk to it, and upload it,” Hawley says.
He sees most small business people using Internet shows to do self-publishing and self-promotion. But entrepreneurs are also infiltrating—if not dominating—the entertainment side of the Web TV experience.
Leyna Juliet Weber, a writer and actor, moved to Los Angeles from New York City a few years ago hoping to break into the big time. But she found that opportunities were few and far between. “The TV climate is really bad, so instead of just waiting around, I worked on some student films at USC and met a fantastic gal named Annie Lukowski,” Weber says.
Launched at Funny or Die
The two stayed in touch, and after Lukowski attended Weber’s live comedy show, they decided to collaborate. They formed a company called Working Bug Media and produced two shorts that they posted at FunnyorDie and YouTube (GOOG).
“We funded them ourselves on a dime budget,” Weber says. After the shorts were well-received, they decided to write and produce a 10-episode show called Road to the Altar. “It’s a wedding story shot as a mockumentary and told from the groom’s point of view,” Weber says. “We pitched it around town and to Web production companies, but everyone is afraid to put money into anything.”
Eventually, the pair negotiated a deal with a company called MWD Media. When Weber was able to get Jaleel White, who played Urkel on the 1990s TV show Family Matters, to star opposite her in the series, they attracted corporate sponsors including Panda Express and Pier 1 Imports. At least 40,000 people have viewed the series on YouTube alone, Weber says.
Old-Fashioned Show Sponsors
Still, although independent Web shows can attract advertisers, sponsors, and thousands of viewers, marketing and profiting from them is a challenge, says Joshua Cohen, the co-founder of Tilzy.tv, a Web site that chronicles and reviews episodic Web series.
The options for Internet video advertising include pre-roll, post-roll, and mid-roll ads as well as overlay ads that pop up at the bottom of the screen. Then there are old-fashioned show sponsors that hark back to the early days of television, when one company or specific product would fund a show and often get a plug by the host. “There are thousands of these shows being produced by major studios, TV networks, film students, and amateurs. It’s everything from NBC down to the most independent, bare-bones productions,” Cohen says.
Episodes typically run from three to five minutes, because most Internet shows are viewed at work. “Lunchtime is the new prime time for online viewing. Technology is being developed so you can watch the Internet on your big screen TV, but it hasn’t broken through yet, so most of the viewing is still happening on the PC at work,” Cohen says.
Trying to Monetize the Shows
While some firms predict that Internet advertising will reach $1 billion by 2011, Cohen says, online shows are not yet pulling dollars away from traditional television advertising. “People are still trying to figure things out online, where they’ve been making money off of TV for 50 years and they’ve gotten very good at it,” he says.
Lock says that while he has used his Web TV show to attract sponsors, increase his consulting profile, and boost his revenues, many Internet entrepreneurs are not as good at monetizing their efforts as he has been. “The show enables people to discover me and what I provide in a relaxed and informal setting. I don’t have to sell. If people respond to the messages in the show, they’ll come to me. I don’t have to do any cold-calling or any of that silly nonsense,” he says.
While many entrepreneurs love what they do, and enjoy producing their own shows, he believes that many of them could make more money at it if they did strategic marketing and advertising campaigns. “There are extremely popular shows that aren’t making any money at all, because they don’t know how to monetize it,” he says.
“A Slow Process”
Lock predicts, however, that advertisers will be increasingly willing to buy into Web TV series in the near future. “It’s a slow process, but it’s definitely happening. Advertisers are looking for other avenues with people tuning out of television, fast-forwarding through commercials or watching their shows on Hulu,” he says.
Karen E. Klein is a Los Angeles-based writer who covers entrepreneurship and small-business issues.
Go Viral. Go Visible. Go Video! July 31, 2009Posted by StrategicGrowth in Strategic Growth Concepts, Video Marketing, Web 2.0.
Tags: Blip.tv, Facebook, Internet, marketing, MySpace, small business, Strategic Growth Concepts, TubeMogul.com, Tweetube, Twiddeo, Twitter, Veeple.com, Video Marketing, viral video, Web 2.0, YouTube
Article by Lou Bortone, a long-time marketing and branding consultant who helps entrepreneurs build breakthrough brands on the Internet, with services such as online video production, video branding, coaching and creative support. Lou is a former television executive who worked for E! Entertainment Television and later served as the Senior Vice President of Marketing & Advertising for Fox Family Worldwide, a division of Fox in Los Angeles. Lou is an author and ghostwriter of six business books, a Certified Guerrilla Marketing Coach and a Book Yourself Solid Certified Coach. Visit Lou’s website at http://www.OnlineVideoBranding.com.
“I see you everywhere!” Yup, I get that a lot! Colleagues and clients tell me all the time that I seem to be “everywhere.” They see me on YouTube, Facebook, on blogs and on Twitter. I am definitely visible! But my online visibility is no accident. My visibility strategy is simple: I leverage the power of video to increase my exposure – and you can, too!
Online video is the perfect tool to maximize your web presence because it’s highly visible and viral. You can create one video and have it spread from YouTube to Facebook to your own website and beyond. It’s the ultimate leverage resource, because you create it once and use it in many different ways, and in many different places.
Best of all, creating a video to enhance your visibility is quick, easy and inexpensive. Armed with only a webcam or an affordable Flip Video camera, you can shoot a simple video message and upload it to YouTube in minutes. All you need is a (high-speed) Internet connection and a free account on YouTube.com.
Once your video is posted on YouTube, you can send it to Facebook and MySpace with one click! Other free video hosting sites like Blip.tv give you easy sharing and cross-posting functions to add your video to your own website, or to social sites such as Digg and StumbleUpon. To really leverage your time and energy, use another free service, TubeMogul.com, to blast your video out to over a dozen sites with one click! You get the idea: One video to many sites means leverage and visibility across the web!
Keep in mind that even just posting your video to Facebook is going to give you video some mileage. As others comment on your video on Facebook, the video then appears on their Facebook page in addition to your own. That’s the “viral” in viral video!
And let’s not leave Twitter out of the video party… While you can’t post the video itself on Twitter, you can certainly promote the link to your video on Twitter. Better yet, there are several free services, such as Tweetube and Twiddeo, that will notify Twitter for you whenever you put your video on their sites.
Finally, if you want the ultimate, maxed-out, super-charged version of video visibility, be sure to get in touch with me about a free trial of Veeple.com. Veeple is the video hosting platform that I use to make my videos clickable (with live links) and interactive. Veeple’s new deal with TubeMogul means you can even blast your video from Veeple.com to a boatload of popular video sites. It’s one-stop shopping for massive video visibility! You can find more info on Veeple here: http://tinyurl.com/ltdjgv.
If you’d like more information or a quick crash course on video visibility, please feel free to visit my “Video Traffic Blast” website. There you can find out more about my step-by-step viral video process. Be sure to get your video online now! Start sharing your video on the web and soon, you too can be seen “everywhere!”
If after completing this article you’re still not certain how Video can be utilized to market your company, we would be happy to assist you in developing a customized program to promote your business. Please feel free to contact us via our website or via email at linda@StrategicGrowthConcepts.com to schedule a FREE initial consultation.
Video Marketing; A Great Way to Showcase Your Business April 23, 2009Posted by StrategicGrowth in Video Marketing, Web 2.0.
Tags: advertising, BlogTalkRadio, marketing, small business, small business owners, Video Marketing, viral video, Web 2.0
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In today’s Web 2.0 marketplace small business owners are learning to take advantage of every new technology tool they can find to grow their business. One of the least understood tools is Video Marketing. In this week’s episode of our BlogTalkRadio program ‘Strategic Growth Concepts for Small Business’, our panel of experts explains how you can utilize Video marketing to grow your business, and how you can achieve this extremely cost-effectively. If you’re seeking new ways to market your business in the Web 2.0 environment, this is the show for you. Our panel of experts includes: Tim Tevlin, President of Local Business Videos Online; Greg George, Founder of iVideo Makers; and Bob Sullivan, Development Director of Think Creative Media Works.
Click HERE to listen to the complete broadcast!
Tags: case studies, Domino's, Social Media, social media strategies, Video Marketing, viral video
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Think about it – your worst nightmare – one of your employees is on tape tampering with your product and has posted it to YouTube for all the world to see. And they’re seeing it, 550,000 of them as a matter of fact! That’s the problem Domino’s was facing when two employees decided to perform disgusting acts with its food, on camera, and then post them to YouTube.
In today’s environment of social media, viral video, and cell phone web access, every company needs to be vigilant about it’s brand and what is being said on the Internet. The following article discusses the challenges faced by Domino’s in this particular situation, preventative measures to be taken to insure your company is not involved in a similar situation, and lastly steps to take if it happens to you. Click HERE to read the article.
Should Your Company Explore Online Video Marketing? April 7, 2009Posted by StrategicGrowth in Strategic Growth Concepts, Video Marketing.
Tags: advertising, Internet, marketing, small business, Video Marketing, viral video
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Another area of technology that marketers need to consider these days is the use of online video. I’m just beginning to explore this topic in-depth myself, and am finding an interesting diversity of opinions on the subject. Additionally, I’m finding a lot of interesting ways in which it is suggested that video be used.
Since we’re just beginning exploration of this topic, at this time I’m going to provide links to some of the discussions I’m reviewing and we’ll delve in to the topic on a deeper level in future posts. Additionally, on April 21st at 2:30 p.m. EDT I have scheduled a discussion on this topic with a variety of video marketing experts during my regularly scheduled BlogTalkRadio program, ‘Strategic Growth Concepts for Small Business’. Information about this program is available at http://blogtalkradio.com/strategicgrowthconcepts.
The following are links to some discussions on the topic of online video marketing, more will be forthcoming in the near future. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=102798