A Peek Into the Future of Marketing With Technology March 9, 2010Posted by StrategicGrowth in Marketing-changing technology, Virtual Technology.
Tags: GPS targeted marketing, iMedia Connection, marketing, Ray Kurzeil, Strategic Growth Concepts, technology used for marketing, virtual environments
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A recent interview with Ray Kurzeil*, a renowned futurist and inventor, by Jodi Harris of iMedia Connection provided some interesting insights into future uses of technology for Marketing. Some highlights of the article include:
- Targeted advertising will someday be based on a deeper understanding of the specific personality, desires, and needs of each consumer
- We will ultimately be spending most of our time in a blend of virtual and real reality
- The technologies that succeed in the marketplace are the ones that meet our basic human needs to communicate and socialize
As the “rightful heir to Thomas Edison” according to Inc. magazine, Mr. Kurzeil has a strong history of inventing technology that results in significant change in the way business is done. Read the complete article, ‘An Inventor’s Shocking Forecasts for Marketing Technology’ to learn the role the virtual environments, wireless access, and other cutting edge technology will play in the way your company does business in the not so distant future.
*Ray Kurzweil has been described as “the restless genius” by the Wall Street Journal, and “the ultimate thinking machine” by Forbes. Inc. magazine ranked him number eight among entrepreneurs in the U.S., calling him the “rightful heir to Thomas Edison,” and PBS included Kurzweil as one of 16 “revolutionaries who made America,” along with other inventors of the past two centuries.
As one of the leading inventors of our time, Kurzweil was the principal developer of the first CCD flat-bed scanner, the first omni-font optical character recognition, the first print-to-speech reading machine for the blind, the first text-to-speech synthesizer, the first music synthesizer capable of recreating the grand piano and other orchestral instruments, and the first commercially marketed large-vocabulary speech recognition.
Kurzweil’s website Kurzweil AI.net has over one million readers. Among Kurzweil’s many honors, he is the recipient of the $500,000 MIT-Lemelson Prize, the world’s largest for innovation. In 1999, he received the National Medal of Technology, the nation’s highest honor in technology, from president Clinton in a White House ceremony. And in 2002, he was inducted into the National Inventor’s Hall of Fame, established by the U.S. Patent Office. He has received nineteen honorary Doctorates and honors from three U.S. presidents. Kurzweil has written six books, four of which have been national best sellers. “The Age of Spiritual Machines” has been translated into nine languages and was the number one best-selling book on Amazon in science. Kurzweil’s latest book, “The Singularity is Near,” was a New York Times best seller, and has been the number one book on Amazon in both science and philosophy.
Franchises Can Use Latest Technology to Increase System Growth & Decrease Costs with Virtual Events January 22, 2010Posted by StrategicGrowth in marketing strategies, Strategic Growth Concepts, Virtual Technology.
Tags: franchise industry, FranchisEssentials, franchising, Inc., Linda Daichendt, marketing, Paul Segreto, Strategic Growth Concepts, virtual event technology, virtual events, Virtual Franchise Events
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Virtual events combine various configurations of the latest technologies in webcasting, online chats, video streaming, webinars, social media and avatar graphics to provide elements such as speeches, Q&A, seminars, distribution of literature, interactive social ‘gatherings’ and/or exhibitor booths – all without ever leaving your desk or home to participate in an event that could be worldwide in scope.
This technology is now being made available to the franchise industry via a FREE webinar entitled, An Introduction to Virtual Franchise Events, scheduled to take place on Thursday, January 28th at 2:00 p.m. EST, where the franchise community will have an opportunity to learn the many ways that virtual franchise events can aid their bottom line. Click HERE to learn more about this webinar and virtual events, and HERE to register for the webinar. This event is a production of Virtual Franchise Events, Inc., a joint venture of franchisEssentials and Strategic Growth Concepts.
Virtual Events Episode of ‘Strategic Growth Concepts for Small Business’ Now Available August 25, 2009Posted by StrategicGrowth in Strategic Growth Concepts, Virtual Technology.
Tags: BlogTalkRadio, Internet, marketing, podcasting, small business, small business lead generation, small business owners, Strategic Growth Concepts, Strategic Growth Concepts for Small Business, virtual event technology, virtual events, virtual trade shows
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Today’s epidose of ‘Strategic Growth Concepts for Small Business’ focusing on Virtual Events for Small Business Lead Generation is now available for download by clicking HERE.
This episode contains excellent information regarding Virtual Events:
- What are they?
- How businesses are leveraging virtual events technology to stay in better contact with existing customers and obtain new ones
- What steps should a small business take to get started with virtual events marketing?
- What costs are involved in using virtual events, and is the technology something that small entrepreneurial companies can afford to use?
- What skills are required to host a virtual event?
- and much, much more!
Be sure to download this podcast if your firm is seeking efficient, cost-effective ways of growing your business – without ever leaving the premises!
Virtual Events Can Generate Leads for Small Business August 23, 2009Posted by StrategicGrowth in Strategic Growth Concepts, Virtual Technology, Web 2.0.
Tags: 6Connex, BlogTalkRadio, Brent Arslaner, Cece Salomon-Lee, InXpo, Kevin Carbone, Linda Daichendt, marketing, small business, Strategic Growth Concepts, Strategic Growth Concepts for Small Business, Unisfair, virtual events, virtual trade shows, Web 2.0
Trade shows – you know what they are, a major element in business development and networking. Whether they be community events sponsored by the local chamber of commerce, or national events sponsored by a national professional or trade association; any business attempting to gain new customers is going to participate in some sort of trade show(s) at some point in time.
Some companies feel it’s imperative to have a booth, others want to attend the educational seminars (or present at them), still others prefer to ‘make the rounds’ and do extensive networking. One thing they all have in common is cost, including: booth rental, display development, staffing, travel costs such as hotel & airlines, and all the materials to distribute – frankly the list can be endless. According to Tradeshow Week magazine, mid-to-large size companies spend about $550,000 every year participating in the standard physical trade shows, with an average cost per show sometimes as high as $100,000 for the larger companies. Small entrepreneurial companies can easily spend in the range of $50,000 per year.
And recent studies have shown – not necessarily productive enough to be worth all that time and expense, particularly in today’s economy.
So what options does a small business have? It turns out, more than you might think! Welcome to the world of VIRTUAL TRADE SHOWS.
As part of Strategic Growth Concepts on-going education series for small business owners, the firm is focusing the next episode of their BlogTalkRadio program, Strategic Growth Concepts for Small Business, on Virtual Trade Shows/Expos/Conventions. Read complete News Release HERE.
This new technology enables small businesses to engage with current customers and find new ones in a highly cost-effective and efficient manner without ever leaving their desk.
We’ll provide a panel of industry experts including :
- Kevin Carbone, CEO of 6Connex;
- Brent Arslaner, VP of Channels at Unisfair; and
- Cece Salomon-Lee, Director of Marketing at InXpo
to educate us on how virtual events work, what they cost, how to maximize their benefit, who’s using them, and how your company can get involved. Learn how your small business can put this technology to work for your company!
Those interested in learning about this new technology can listen to the show live on Tuesday, August 25th at 2:30 p.m. EDT by calling (347) 215-6955, or they can download a podcast of the show at their convenience by accessing the show’s website at http://www.blogtalkradio.com/StrategicGrowthConcepts .