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Marketing Technology Landscape January 21, 2014

Posted by StrategicGrowth in local marketing strategies, location-based technology, marketing strategies, Marketing-changing technology, Mobile Marketing, Social Media, Virtual Technology.
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Today's Marketing Technology Landscape

Today’s Marketing Technology Landscape

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What is your New Year’s Resolution for Your Business in 2012? December 11, 2011

Posted by StrategicGrowth in Mobile Marketing, Social Media, Strategic Growth Concepts, Video Marketing, Virtual Technology.
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This is an updated re-print our our resolution article from 2010. We had a lot of requests to update the article and re-distribute it. We hope you find it of value.

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I had someone ask me today about their business, “If I could do one thing better, what would it be?”.  As a business consultant, I am frequently asked some version of this question, but today it got me thinking that the close of one year and the start of another is probably a great time to pass along one of the answers to that question that I give to everyone who asks it of me.  Are you ready?  Here it comes!

Resolve for 2012 to fully embrace technology and to completely integrate it thoughout every aspect of your business; from your marketing, to how you work with and interact with clients and staff, to how you manage your administrative tasks and operate your business, etc.

What I mean by this is:  integrate and take advantage of all the benefits that today’s technologies have to offer, including:  webinars and other types of virtual events (including virtual environment events), social media, mobile technology (and I don’t just mean mobile marketing), cloud computing software options, video, email and any other type of technology that will help you increase efficiency, productivity, and profitability. 

Those that don’t choose to embrace technology will be left behind very quickly because 2012, I believe, will be a ‘game-changing’ year for how business is being conducted.  Mobile technology in particular is having significant impact on the way we live and the way we conduct business today. If you continue to do business as you always have, you – and your business – will very quickly become irrelevant.

Think about your business in a new way, for example:

  • could mobile technology enable your customers to order and pay for your products or services via their cell phone?
  • can you use social media to interact with your customers and potential customers on a more in-depth level so you can be certain you’re providing the products and services they need?
  • will location-based technologies enable you to more effectively target potential customers?
  • do you have an email marketing program to keep clients, vendors and staff aware of what’s going on in your business?  If not, why not?
  • can you make your field staff more productive by dispatching them with tools provided by GPS mobile technology?
  • can you get more immediate response to special offers by sending them directly to your existing customers via their cell phones?
  • can cloud-computing technology allow you to access information from wherever you are as long as you have some sort of mobile computing device (think smartphone or tablet anyone?)?
  • can RFID mobile technologies help you manage your warehouse more efficiently?
  • can you be more available to your staff for those decisions only you can make if you’ve embraced the use of a SmartPhone or tablet device?
  • can you cut down on travel costs, and yet increase the number of people that you can effectively interact with to present your products or services by engaging in virtual sales and training programs?
  • can bluetooth or QR code mobile technologies help your firm in the manufacturing or supply chain processes?
  • can mobile marketing technologies make your marketing more effective?
  • can you get more people to engage with your website or product videos by enabling them to reach it via QR code technology?
  • would video technology help you more effectively communicate the benefits of your product or service?
  • can mobile technology help you increase the viability of the leads you receive at the next trade show you participate in?
  • can participating in virtual trade shows help you decrease travel costs for your staff, and the ‘down time’ that results from that travel, while increasing the number of viable leads you receive?
  • could social media, mobile and virtual technology increase your ability to recruit new employees with higher rates of effectiveness?
  • could the use of mobile technology increase lead generation at trade show events your firm participates in?

So far, I’ve not found one business that I’ve spoken with or worked with that would not be positively impacted by increased integration of technology in their business.  Given that, I now challenge you to consider how technology can help to improve your business – and as a result, your life.  If you would like some assistance in evaluating your business and the options available to you, please contact us, Strategic Growth Concepts is here to help!

Here’s to increased efficiency, productivity and profitability in 2012!

___________________________________________________________

The author, Linda Daichendt, is Founder, CEO and Managing Consultant for Strategic Growth Concepts, a marketing / management consulting firm focused on start-up, small and mid-sized businesses, as well as the Executive Director of the Mobile Technology Association of Michigan (MTAM), a trade association for Michigan’s mobile /w ireless industry.  Linda is a recognized small business expert with 20+ years of experience in a wide variety of industries. 

Linda is available for consultation, and can be contacted at Linda@StrategicGrowthConcepts.com.  The company website can be viewed at http://StrategicGrowthConcepts.com .  MTAM’s website can be viewed at http://GoMobileMichigan.org .

What is your New Year’s resolution for your business in 2011? December 29, 2010

Posted by StrategicGrowth in email marketing, location-based technology, marketing strategies, Marketing-changing technology, mobile, Mobile Marketing, Social Media, Strategic Growth Concepts, Virtual Technology.
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4 comments

I had someone ask me today about their business, “If I could do one thing better, what would it be?”.  As a business consultant, I am frequently asked some version of this question, but today it got me thinking that the start of a new year is probably a great time to pass along one of the answers to that question that I give to everyone who asks it of me.  Are you ready?  Here it comes!

Resolve for 2011 to fully embrace technology and to completely integrate it thoughout every aspect of your business; from your marketing, to how you work with and interact with clients and staff, to how you manage your administrative tasks and actually operate your business, etc.

What I mean by this is:  integrate and take advantage of all the benefits that today’s technologies have to offer, including:  webinars and other types of virtual events (including virtual environment events), social media, mobile technology (and I don’t just mean mobile marketing), cloud computing software options, video, email and any other type of technology that will help you increase efficiency, productivity, and profitability. 

Those that don’t choose to embrace technology will be left behind very quickly because 2011, I believe, will be a ‘game-changing’ year for how business is being conducted.  If you continue to do business as you always have, you will very quickly become irrelevant.

Think about your business in a new way, for example:

  • could mobile technology enable your customers to order and pay for your products or services via their cell phone?
  • can you use social media to interact with your customers and potential customers on a more in-depth level so you can be certain you’re providing the products and services they need?
  • will location-based technologies enable you to more effectively target potential customers?
  • do you have an email marketing program to keep clients, vendors and staff aware of what’s going on in your business?  If not, why not?
  • can you make your field staff more productive by dispatching them with tools provided by GPS mobile technology?
  • can you get more immediate response to special offers by sending them directly to your existing customers via their cell phones?
  • can cloud-computing technology allow you to access information from wherever you are as long as you have some sort of mobile computing device or a computer available?
  • can you be more available to your staff for those decisions only you can make if you’ve embraced the use of a SmartPhone or tablet device?
  • can you cut down on travel costs, and yet increase the number of people that you can effectively interact with to present your products or services by engaging in virtual sales and training programs?
  • can bluetooth or QR code mobile technologies help your firm in the manufacturing or supply chain processes?
  • can mobile marketing technologies make your marketing more effective?
  • would video technology help you more effectively communicate the benefits of your product or service?
  • can mobile technology help you increase the viability of the leads you receive at the next trade show you participate in?
  • can participating in virtual trade shows help you decrease travel costs for your staff, and the ‘down time’ that results from that travel, while increasing the number of viable leads you receive?
  • could social media, mobile and virtual technology increase your ability to recruit new employees with higher rates of effectiveness?

So far, I’ve not found one business that I’ve spoken with or worked with that would not be positively impacted by increased integration of technology in their business.  Given that, I now challenge you to consider how technology can help to improve your business – and as a result, your life.  If you would like some assistance in evaluating your business and the options available to you, please contact us, Strategic Growth Concepts is here to help!

Here’s to increased efficiency, productivity and profitability in 2011!

AUTHOR’S NOTE:  Very interesting article on a related topic on TechCrunch; click here to read, ‘Seven Technologies That Will Rock 2011’

___________________________________________________________

The author, Linda Daichendt, is Founder, CEO and Managing Consultant for Strategic Growth Concepts, a marketing / management consulting firm focused on start-up, small and mid-sized businesses.  Areas of specialization include:  mobile technology optimization and marketing for increased productivity and profitability, social media marketing, and virtual events production.  Linda is a recognized small business expert with 20+ years of experience in a wide variety of industries.  She is also the Founder of the Mobile Technology Association of Michigan, a mobile industry trade association, and the Co-founder of Mobile Monday Michigan, a mobile industry networking and education organization.

Linda is available for consultation, and can be contacted at Linda@StrategicGrowthConcepts.com.  The company website can be viewed at www.StrategicGrowthConcepts.com

A Peek Into the Future of Marketing With Technology March 9, 2010

Posted by StrategicGrowth in Marketing-changing technology, Virtual Technology.
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A recent interview with Ray Kurzeil*, a renowned futurist and inventor, by Jodi Harris of iMedia Connection provided some interesting insights into future uses of technology for Marketing.  Some highlights of the article include:

  • Targeted advertising will someday be based on a deeper understanding of the specific personality, desires, and needs of each consumer
  • We will ultimately be spending most of our time in a blend of virtual and real reality
  • The technologies that succeed in the marketplace are the ones that meet our basic human needs to communicate and socialize

As the “rightful heir to Thomas Edison” according to Inc. magazine, Mr. Kurzeil has a strong history of inventing technology that results in significant change in the way business is done.  Read the complete article, ‘An Inventor’s Shocking Forecasts for Marketing Technology’  to learn the role the virtual environments, wireless access, and other cutting edge technology will play in the way your company does business in the not so distant future.

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*Ray Kurzweil has been described as “the restless genius” by the Wall Street Journal, and “the ultimate thinking machine” by Forbes. Inc. magazine ranked him number eight among entrepreneurs in the U.S., calling him the “rightful heir to Thomas Edison,” and PBS included Kurzweil as one of 16 “revolutionaries who made America,” along with other inventors of the past two centuries.

As one of the leading inventors of our time, Kurzweil was the principal developer of the first CCD flat-bed scanner, the first omni-font optical character recognition, the first print-to-speech reading machine for the blind, the first text-to-speech synthesizer, the first music synthesizer capable of recreating the grand piano and other orchestral instruments, and the first commercially marketed large-vocabulary speech recognition.

Kurzweil’s website Kurzweil AI.net has over one million readers. Among Kurzweil’s many honors, he is the recipient of the $500,000 MIT-Lemelson Prize, the world’s largest for innovation. In 1999, he received the National Medal of Technology, the nation’s highest honor in technology, from president Clinton in a White House ceremony. And in 2002, he was inducted into the National Inventor’s Hall of Fame, established by the U.S. Patent Office. He has received nineteen honorary Doctorates and honors from three U.S. presidents. Kurzweil has written six books, four of which have been national best sellers. “The Age of Spiritual Machines” has been translated into nine languages and was the number one best-selling book on Amazon in science. Kurzweil’s latest book, “The Singularity is Near,” was a New York Times best seller, and has been the number one book on Amazon in both science and philosophy.

Franchises Can Use Latest Technology to Increase System Growth & Decrease Costs with Virtual Events January 22, 2010

Posted by StrategicGrowth in marketing strategies, Strategic Growth Concepts, Virtual Technology.
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Virtual events combine various configurations of the latest technologies in webcasting, online chats, video streaming, webinars, social media and avatar graphics to provide elements such as speeches, Q&A, seminars, distribution of literature, interactive social ‘gatherings’ and/or exhibitor booths – all without ever leaving your desk or home to participate in an event that could be worldwide in scope.

This technology is now being made available to the franchise industry via a FREE webinar entitled, An Introduction to Virtual Franchise Events, scheduled to take place on Thursday, January 28th at 2:00 p.m. EST, where the franchise community will have an opportunity to learn the many ways that virtual franchise events can aid their bottom line. Click HERE to learn more about this webinar and virtual events, and HERE to register for the webinar.  This event is a production of Virtual Franchise Events, Inc., a joint venture of franchisEssentials and Strategic Growth Concepts.

How Are You Promoting Your Business – the Old Standby Methods or Utilizing New Technology? October 31, 2009

Posted by StrategicGrowth in email marketing, Marketing Plan, Mobile Marketing, Social Media, Strategic Growth Concepts, Video Marketing, Virtual Technology, Web TV.
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dma-expected-change-in-media-use-by-medium

Expected change in media use by medium

As the economy continues to be a major factor affecting the ways in which small businesses promote themselves and go about the business of obtaining new customers, we at Strategic Growth Concepts have also found ourselves seeking new, higher impact, more cost-effective ways of promoting our business to prospective clients, as well as ways to help our clients promote their businesses. Our interactions with our clients and those in our many networks tell us that most small businesses are also interested in learning all they can to make the most of these new marketing and advertising tools.

Therefore, we thought we would conduct a brief study to determine the methods of marketing and advertising currently being used by small businesses, as well as to determine which methods are being explored. We will use this information to develop a series of articles and radio shows to help small businesses review and evaluate the marketing and advertising options available to them, and to assist in their determination of which methods will work best for their business. Click HERE to take survey.

We will share the survey results, as well as information about the various marketing methods, in upcoming articles and broadcasts. In the meantime, we would love to receive your comments in response to this article with your thoughts about the results various forms of marketing have produced for your firm.

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The author, Linda Daichendt, is Founder, CEO and Managing Consultant at Strategic Growth Concepts, a consulting and training firm specializing in start-up, small and mid-sized businesses. She is a recognized small business expert with 20+ years experience in providing Marketing, Operations, HR, and Strategic planning services to start-up, small and mid-sized businesses. Linda can be contacted at linda@strategicgrowthconcepts.com and the company website can be viewed at www.strategicgrowthconcepts.com.

Virtual Events Episode of ‘Strategic Growth Concepts for Small Business’ Now Available August 25, 2009

Posted by StrategicGrowth in Strategic Growth Concepts, Virtual Technology.
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BlogTalkRadio graphicToday’s epidose of ‘Strategic Growth Concepts for Small Business’ focusing on Virtual Events for Small Business Lead Generation is now available for download by clicking HERE.

This episode contains excellent information regarding Virtual Events:

  • What are they?
  • How businesses are leveraging virtual events technology to stay in better contact with existing customers and obtain new ones
  • What steps should a small business take to get started with virtual events marketing?
  • What costs are involved in using virtual events, and is the technology something that small entrepreneurial companies can afford to use?
  • What skills are required to host a virtual event?
  • and much, much more!

Be sure to download this podcast if your firm is seeking efficient, cost-effective ways of growing your business – without ever leaving the premises!

Virtual Events Can Generate Leads for Small Business August 23, 2009

Posted by StrategicGrowth in Strategic Growth Concepts, Virtual Technology, Web 2.0.
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Trade shows – you know what they are, a major element in business development and networking. Whether they be community events sponsored by the local chamber of commerce, or national events sponsored by a national professional or trade association; any business attempting to gain new customers is going to participate in some sort of trade show(s) at some point in time.

Some companies feel it’s imperative to have a booth, others want to attend the educational seminars (or present at them), still others prefer to ‘make the rounds’ and do extensive networking. One thing they all have in common is cost, including: booth rental, display development, staffing, travel costs such as hotel & airlines, and all the materials to distribute – frankly the list can be endless. According to Tradeshow Week magazine, mid-to-large size companies spend about $550,000 every year participating in the standard physical trade shows, with an average cost per show sometimes as high as $100,000 for the larger companies.  Small entrepreneurial companies can easily spend in the range of $50,000 per year.

And recent studies have shown – not necessarily productive enough to be worth all that time and expense, particularly in today’s economy.

So what options does a small business have? It turns out, more than you might think! Welcome to the world of VIRTUAL TRADE SHOWS.

BlogTalkRadio graphicAs part of Strategic Growth Concepts on-going education series for small business owners, the firm is focusing the next episode of their BlogTalkRadio program, Strategic Growth Concepts for Small Business, on Virtual Trade Shows/Expos/Conventions.  Read complete News Release HERE.

This new technology enables small businesses to engage with current customers and find new ones in a highly cost-effective and efficient manner without ever leaving their desk.  

We’ll provide a panel of industry experts including :

  • Kevin Carbone, CEO of 6Connex;
  • Brent Arslaner, VP of Channels at Unisfair; and
  • Cece Salomon-Lee, Director of Marketing at InXpo

to educate us on how virtual events work, what they cost, how to maximize their benefit, who’s using them, and how your company can get involved. Learn how your small business can put this technology to work for your company!

Those interested in learning about this new technology can listen to the show live on Tuesday, August 25th at 2:30 p.m. EDT by calling (347) 215-6955, or they can download a podcast of the show at their convenience by accessing the show’s website at http://www.blogtalkradio.com/StrategicGrowthConcepts .