Nielsen Study Reveals Consumer Cell Phone Preferences December 20, 2010Posted by StrategicGrowth in mobile.
Tags: Android, Apple, Blackberry, Google, iPhone, Nielsen Study, smartphone user demographics
As marketer’s begin to embrace mobile marketing strategies and begin being faced with choices on which strategies are best for their firms, one element that will be increasingly important to know is which phones are being used by specific demographic segments. Nielsen is making strong in-roads at providing that information
A recent Nielsen Company report revealed that U.S. consumers rate Apple and Google Android phones as the most desirable, but men, apparently, prefer Android OS phones, whereas women prefer the Apple iPhone.
Smart phones, which have a nearly 30 percent penetration in the U.S. mobile device market, are led by the Apple iOS (27.9 percent), RIM’s BlackBerry (27.4 percent) and Android (22.7 percent). Of consumers queried about plans to upgrade their current phones, 35 percent picked iOS, 28 percent Android and 15 percent BlackBerry. Interestingly, more feature phone owners were interested in migrating to Android (28 percent) than Apple (25 percent) and left BlackBerry in the dust (11 percent).
The preference by gender was also clear: Of females looking for a new smart phone, 30.9 percent opted for the iPhone, and only 22.8 percent are interested in Android. For men, however, 32.6 percent want an Android phone, and 28.6 percent want an iPhone.
In the 18-to-24-year-old group, 35.9 percent of respondents opt for the iPhone, with 32 percent leaning toward Android. The difference narrows in the 25-to-34 group (31.9 percent versus 29.8 percent) and flips for the 35-to-52 group (27.4 percent for Android and 26.3 percent for Apple).
Bank of America & Visa Testing Mobile Payments for Consumers August 20, 2010Posted by StrategicGrowth in mobile.
Tags: Android, AT&T, Bancorp, Bank of America, Bump, Discover Financial Services, mobile commerce, mobile payments, PayPal Mobile, smartphone, Square, T-Mobile, Verizon, VISA
As U.S. retailers and consumers are becoming more and more aware of the capabilities of Mobile Technology and the benefits it can provide, they are continuing their exploration into the many segments of Mobile that are still untapped in the U.S. marketplace (Europe, Asia and other parts of the Global community are far ahead of us in their adoption of Mobile technologies). Mobile commerce / Mobile payments is one of those untapped opportunities that is finally being explored by the major players in the financial industry. The story below details a study that is soon to be underway by Bank of America and Visa regarding consumers use of their Mobile devices for making purchase payments.
However, it should be noted that this technology is already available from a multitude of vendors in the U.S. and is being used by a number of U.S. based firms in some test markets – particularly in the fast-food industry.
Should your firm be interested in exploring the use of Mobile payments for your business, please contact us via our website, or email at Info@StrategicGrowthConcepts.com; we’ll be happy to arrange for you to work with the Mobile services vendors most appropriate for your business.
Christina Warren, Mashable
Soon, some New Yorkers will be able pay for their purchases with their smartphones rather than their credit cards.
Bank of America and Visa are working together to launch a new test program that will bring digital wallet capabilities to smartphones.
The program will start in New York in September and run through the end of the year. Visa is planning on rolling out a similar test program with US Bancorp in October.
Users in the test program will be given small chips to insert in their smartphones. These chips emit radio signals over very short distances and can communicate directly with point-of-sale systems in stores. By waving their smartphones near cash registers, users can automatically send payments and banking information.
This sort of technology has existed in Europe and Asia for the better part of a decade, but mobile-based purchases have yet to really take off in the U.S.
As smartphone and mobile usage continues to climb, however, it looks like U.S. consumers might finally join the revolution. In addition to the Bank of America/Visa program, AT&T, T-Mobile, Verizon and Discover Financial Services are also working together on a joint mobile payment system.
Startups like Square are also jumping into the mobile and micro-payments arena. Likewise, PayPal has been ramping up its mobile offerings. Both the iOS and Android versions of PayPal Mobile include Bump technology that allows users to easily transfer payments by waving or bumping their devices. In our discussions with PayPal, the company has also indicated that it is very interested in working with other partners to make it easier for businesses to collect payments using PayPal from mobile devices.
The author, Linda Daichendt, is Founder, CEO and Managing Consultant for Strategic Growth Concepts, a marketing / management consulting firm focused on start-up, small and mid-sized businesses. Areas of specialization include: Mobile Marketing, Social Media Marketing, and Virtual Events production. Linda is a recognized small business marketing expert with 20+ years of experience in a wide variety of industries.
Linda is available for consultation on Mobile Marketing and other topics, and can be contacted at Linda@StrategicGrowthConcepts.com. The company website can be viewed at www.StrategicGrowthConcepts.com . For more information on Mobile Marketing please visit the Mobile Marketing section of the Strategic Growth Concepts website.
Smartphone Owners Mobile Purchasing Behaviors Differ by Device January 7, 2010Posted by StrategicGrowth in mobile, Mobile Marketing, Strategic Growth Concepts.
Tags: advertising, Android, Blackberry, cellphone user buying habits, cellular phones, demographic targets, demographics of cellphone users, iPhone, m-commerce, marketing, mobile advertising, mobile commerce, mobile device, Mobile Marketing, mobile phone users purchasing trends, mobile phones, Palm, retail, smartphone intelligence survey, smartphones, Strategic Growth Concepts
As consumers become more and more dependent on their mobile phones to assist them in their everyday lives, it’s inevitable that they will begin to make purchases via mobile. In a transition similar to that of the Internet before it, consumers are now beginning to test the capabilities of their mobile device to become the ultimate tool of convenience allowing them to handle the purchase of items they need using mobile technology. And as it was with the Internet, retailers are now playing ‘catch up’ to make that capability available. However, as those retailers begin to develop their mobile marketing strategies they can now take advantage of the research offered below.
Therefore, we recommend that all retailers become familiar with the information below and then begin the process of optimizing their websites for mobile viewing. Should you elect not to optimize for all mobile devices, then use the information below to select the the device whose user-demographic profile best matches your target demo’s.
Retailers can learn more about the best ways to use mobile technology to promote their products and services by visiting our website, and if your firm would like to explore using mobile, we at Strategic Growth Concepts would be happy to assist you. To schedule a free consultation regarding using mobile marketing for your firm, contact us via our website.
Center for Media Research
According to the Compete quarterly Smartphone Intelligence survey, smartphone owners are more comfortable buying from their handsets, but still have some site functionality problems. 8% of smartphone owners that tried to purchase a product on their device were unable to do so. 45% of those that abandoned the process reported that they did so because the site would not load, and an additional 38% left the site because it was not developed specifically for smartphone users.
Danielle Nohe, director of consumer technologies for Compete, points out that “… smartphone use is no longer limited to an exclusive group of tech savvy consumers. As… people grow more comfortable transacting, site owners must redesign around mobile shopping ease-of-use… ”
Nonetheless, says the report, mobile commerce (m-commerce) is ready to explode in 2010. But Nohe cautions that marketers recognize the differences that vary by individual and device. For instance, he says “We’re seeing notable behavior differences across devices… (as) users of the Android operating system share different characteristics than Blackberry and iPhone enthusiasts.”
Key findings from Compete’s Q3 2009 Smartphone Intelligence survey include:
- 37% of smartphone owners have purchased something non-mobile with their handset in the past 6 months
- 19% of total smartphone owners have purchased music from their device, 14% have purchased books, DVDs, or video games and 12% have purchased movie tickets
- 40% of Android owners and 51% of Blackberry owners would spend $500 or more to buy a product from their mobile phone, compared to 9% of iPhone owners
- The most popular mobile shopping-related activities are research related: 41% of iPhone users and 43% of Android users are most likely to check sale prices at alternative locations from their mobile phones while they are shopping
- The second most likely activity is accessing consumer reviews, with 39% of iPhone owners and 31% of Android owners investigating reviews from their handset before they purchase
- While m-commerce is poised for explosive growth in 2010, consumers are still more likely to abandon mobile purchasing on sites that are not optimized for the on-the-go experience, similar to shopping cart abandonment in the early days of e-commerce.
|Shopping Use of SmartPhone Away From Computer (% of SmartPhone Owner Respondents Using At All)|
|Use of Smartphone||% of Respondents|
|Look up shopping info about item to purchase online||68%|
|Find address & store hours of preferred store||68|
|Review a product description||52|
|Look at 3rd party or consumer review of product while in store||45|
|Check order status originally placed online||43|
|Look for retailer or product coupons||43|
|Check for availability of in-store pickup||40|
|Check price of in store item as “good deal”||36|
|Make purchase after seeing item in store||34|
|Make purchase if product not available in store||28|
|Make purchase without seeing item in store||28|
|Check status of rebate submitted||24|
|Source: Compete Smartphone Intelligence Survey, Q3 2009|
Compete’s Smartphone Intelligence combines consumer insights with behavioral data to reveal how smartphone owners are using their phones.
For additional information about this study, please visit here.
Mogreet Debuts First-Ever Mobile Video Marketing Platform Across All Top U.S. Carriers November 4, 2009Posted by StrategicGrowth in mobile, Mobile Marketing, Strategic Growth Concepts, Video Marketing, Web 2.0.
Tags: advertising, Android, Blackberry, cellular phones, email, iPhone, Jay Goss, marketing, mobile advertising, Mobile Marketing, mobile phones, Mogreet, Mogreet Mobile Video, Palm Pre, ROI, Strategic Growth Concepts, Video Marketing, video messaging, viral video
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Hundreds of Millions of Americans Can Now Receive Targeted Mogreet Video MMS Messages From Marketers On Everyday Flip Phones or the Latest Smartphones, Including iPhone, Blackberry, Android and Palm Pre
By: PR Newswire Nov. 4, 2009
Mogreet, the company behind the world’s first mobile video messaging platform, today announced the debut of its game-changing mobile marketing solution, the Mogreet Mobile Video Marketing Platform. Mogreet’s platform can deliver short format videos to more than 200 million U.S. mobile devices, while measuring the effectiveness and ROI of each campaign in real-time.
Mogreet clients routinely experience open rates, video views and click-through rates 15 to 25 times higher than other forms of advertising media. And by virtue of the fact that mobile customers react to text messages in 20 seconds on average — versus hours or days for email — brands see results almost instantly. Marketers also benefit from the inherent virality of Mogreet Mobile Video Marketing, as mobile messages can simply and easily be shared amongst friends, which can result in 5 to 10 times additional reach.
“It’s 1993 all over again … only this time, rather than email, the race is on to harness mobile to build a direct relationship with the end consumer,” commented James Citron, CEO, Mogreet. “The ability to deliver your message in video to just about every mobile phone in the U.S., and not just smart phones with Internet plans, means marketers are not forced to sacrifice reach when they add mobile to their marketing mix.”
“Over 150 million U.S. consumers do not own a smartphone, and most have never seen a video on their mobile phone. With Mogreet, we have designed a way to reach these consumers and enable brands to communicate in rich, engaging media, creating an iPhone-like experience across all major cell networks and phones, ” explained Jay Goss, Senior Vice President of Sales and Marketing, Mogreet.
Mogreet is expanding marketers’ reach by harnessing the power of over four-billion text messages sent each day in the United States from consumers of all ages, including adults 35-44 who now send more texts than place calls. Mogreet’s platform has been utilized by leading brands in numerous verticals from hospitality — including the launch of a sixty-property line of hip hotels — to apparel, retail and entertainment, with four #1 box office film releases.