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How Are You Promoting Your Business – the Old Standby Methods or Utilizing New Technology? October 31, 2009

Posted by StrategicGrowth in email marketing, Marketing Plan, Mobile Marketing, Social Media, Strategic Growth Concepts, Video Marketing, Virtual Technology, Web TV.
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dma-expected-change-in-media-use-by-medium

Expected change in media use by medium

As the economy continues to be a major factor affecting the ways in which small businesses promote themselves and go about the business of obtaining new customers, we at Strategic Growth Concepts have also found ourselves seeking new, higher impact, more cost-effective ways of promoting our business to prospective clients, as well as ways to help our clients promote their businesses. Our interactions with our clients and those in our many networks tell us that most small businesses are also interested in learning all they can to make the most of these new marketing and advertising tools.

Therefore, we thought we would conduct a brief study to determine the methods of marketing and advertising currently being used by small businesses, as well as to determine which methods are being explored. We will use this information to develop a series of articles and radio shows to help small businesses review and evaluate the marketing and advertising options available to them, and to assist in their determination of which methods will work best for their business. Click HERE to take survey.

We will share the survey results, as well as information about the various marketing methods, in upcoming articles and broadcasts. In the meantime, we would love to receive your comments in response to this article with your thoughts about the results various forms of marketing have produced for your firm.

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The author, Linda Daichendt, is Founder, CEO and Managing Consultant at Strategic Growth Concepts, a consulting and training firm specializing in start-up, small and mid-sized businesses. She is a recognized small business expert with 20+ years experience in providing Marketing, Operations, HR, and Strategic planning services to start-up, small and mid-sized businesses. Linda can be contacted at linda@strategicgrowthconcepts.com and the company website can be viewed at www.strategicgrowthconcepts.com.

Virtual Events Episode of ‘Strategic Growth Concepts for Small Business’ Now Available August 25, 2009

Posted by StrategicGrowth in Strategic Growth Concepts, Virtual Technology.
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BlogTalkRadio graphicToday’s epidose of ‘Strategic Growth Concepts for Small Business’ focusing on Virtual Events for Small Business Lead Generation is now available for download by clicking HERE.

This episode contains excellent information regarding Virtual Events:

  • What are they?
  • How businesses are leveraging virtual events technology to stay in better contact with existing customers and obtain new ones
  • What steps should a small business take to get started with virtual events marketing?
  • What costs are involved in using virtual events, and is the technology something that small entrepreneurial companies can afford to use?
  • What skills are required to host a virtual event?
  • and much, much more!

Be sure to download this podcast if your firm is seeking efficient, cost-effective ways of growing your business – without ever leaving the premises!

Virtual Events Can Generate Leads for Small Business August 23, 2009

Posted by StrategicGrowth in Strategic Growth Concepts, Virtual Technology, Web 2.0.
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Trade shows – you know what they are, a major element in business development and networking. Whether they be community events sponsored by the local chamber of commerce, or national events sponsored by a national professional or trade association; any business attempting to gain new customers is going to participate in some sort of trade show(s) at some point in time.

Some companies feel it’s imperative to have a booth, others want to attend the educational seminars (or present at them), still others prefer to ‘make the rounds’ and do extensive networking. One thing they all have in common is cost, including: booth rental, display development, staffing, travel costs such as hotel & airlines, and all the materials to distribute – frankly the list can be endless. According to Tradeshow Week magazine, mid-to-large size companies spend about $550,000 every year participating in the standard physical trade shows, with an average cost per show sometimes as high as $100,000 for the larger companies.  Small entrepreneurial companies can easily spend in the range of $50,000 per year.

And recent studies have shown – not necessarily productive enough to be worth all that time and expense, particularly in today’s economy.

So what options does a small business have? It turns out, more than you might think! Welcome to the world of VIRTUAL TRADE SHOWS.

BlogTalkRadio graphicAs part of Strategic Growth Concepts on-going education series for small business owners, the firm is focusing the next episode of their BlogTalkRadio program, Strategic Growth Concepts for Small Business, on Virtual Trade Shows/Expos/Conventions.  Read complete News Release HERE.

This new technology enables small businesses to engage with current customers and find new ones in a highly cost-effective and efficient manner without ever leaving their desk.  

We’ll provide a panel of industry experts including :

  • Kevin Carbone, CEO of 6Connex;
  • Brent Arslaner, VP of Channels at Unisfair; and
  • Cece Salomon-Lee, Director of Marketing at InXpo

to educate us on how virtual events work, what they cost, how to maximize their benefit, who’s using them, and how your company can get involved. Learn how your small business can put this technology to work for your company!

Those interested in learning about this new technology can listen to the show live on Tuesday, August 25th at 2:30 p.m. EDT by calling (347) 215-6955, or they can download a podcast of the show at their convenience by accessing the show’s website at http://www.blogtalkradio.com/StrategicGrowthConcepts .

Strategic Growth Concepts’ CEO Interviewed About Mobile Marketing for Small Business July 31, 2009

Posted by StrategicGrowth in mobile, Mobile Marketing, Strategic Growth Concepts.
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We would like to thank Justin Hong, host of the BlogTalkRadio show, ‘The Small Business MBA’ for inviting our firm’s CEO, Linda Daichendt, to be aBlogTalkRadio graphic guest on his show today for a discussion about ‘Mobile Marketing for Small Business’.  Topics discussed included:

  • the benefits of mobile marketing
  • explanations of the different types of mobile marketing
  • the Federal laws that affect a mobile marketing program
  • the results a small business can expect from a mobile marketing campaign
  • the costs of implementing a mobile marketing campaign
  • ways in which small businesses can use mobile marketing to promote their business and reach consumers

Be sure to listen to today’s broadcast by clicking HERE so you can take advantage of the special offer our CEO made available to the show’s listeners!

Mobile Marketing is Topic for Radio Guest Appearance by Strategic Growth Concepts CEO July 22, 2009

Posted by StrategicGrowth in mobile, Mobile Marketing, Strategic Growth Concepts.
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BlogTalkRadio graphicGiven the precarious state of today’s economy, small businesses are on ‘high alert’ for new ways of increasing revenue. While recent technology advances provide a variety of methodologies that can be useful in achieving this goal, there is one that has only recently come to the forefront of marketer’s awareness – Mobile Marketing. This will be topic of discussion during Strategic Growth Concepts CEO, Linda Daichendt’s upcoming guest appearance on the ‘Small Business MBA Show’ on BlogTalkRadio. This show will broadcast live on Friday, July 31, 2009 at 2:30 p.m. EDT. Click HERE to learn the details about the program – and some interesting information about Mobile Marketing.

Top 5 Social Media Tips for Small Business July 16, 2009

Posted by StrategicGrowth in email marketing, FaceBook, LinkedIN, MySpace, Naymz, Social Media, Strategic Growth Concepts, Twitter, Video Marketing, Web 2.0.
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Some content in this posting is from an article by Mya Frazier for Bankrate.com

A few years ago, using the Internet to market a small business simply meant to create a presence online with a simple, informational Web site.  Then came the demands of search engine optimization to ensure Google and Yahoo searches yielded top-ranked results for your company. Was your business’s Web site chock full of the key search terms that would bring it to the attention of customers?

Social Media graphicToday, social media is transforming the small-business marketing landscape. Social media are Web- or mobile-based tools for sharing and discussing information. It’s not just for seeing who your high school sweetheart married. Businesses can tap into powerful networking sites and other social media to drive customers to their shops or companies.

If done right, small-business owners might even be able to slash their traditional marketing spending to zero. Writing blogs (short for “Web logs”) or on-going online commentary using social-networking sites, such as Facebook, MySpace, LinkedIn, Twitter and YouTube, can provide inexpensive but powerful online marketing.

Because it’s free, people think it’s easy to create a social media presence. But this attitude can lead to missteps. So before you dive headlong into social media, take some time to observe the customs and social norms of these new forms of communications, says David Spark, founder of Spark Media Solutions, a San Francisco-based firm that helps companies tell their story through social media.  “Also think about your strategy for effectively utilizing social media before you jump in,” says Linda Daichendt, CEO/Managing Consultant of Strategic Growth Concepts. “It’s easier to avoid costly mistakes before you begin than to correct them after they’ve done damage to your company’s reputation.”

“Think of social media as a cocktail party,” says, David Meerman Scott, author of “The New Rules of Marketing and PR” and “World Wide Rave,” books about how to create buzz online. “You don’t go into the cocktail party and go into the middle room and scream at the top of your lungs and say, ‘Buy my products.’ … What works is you have some meaningful conversation first. And that’s just how social media works.”

If you decide to take the social-networking plunge, here are five ways to harness social media to help your business.

1. Use free sites. Use free online services, such as the mobile short-message site Twitter, and popular networking sites Facebook and MySpace, to post significant news, specials or events. For example, you run a small Italian restaurant with a loyal following. You could create a Twitter account and upload the lunch or dinner specials via “tweets,” or short messages of up to 140 characters, daily to customers’ smart phones or to other Web sites.

“All you have to do is give a (Twitter) handle and start a conversation. You could put the Twitter handle on the menu or in the restaurant,” says Chris Abraham, Abraham Harrison LLC, a Washington, D.C.-based digital public relations agency. Granted, social networking sites are still for early adopters.  “You aren’t going to get Aunt Matilda to tweet about the experience she had at dinner,” Abraham says.

Abraham considers Twitter one of the easiest ways for a newbie to social media to get started.  “It’s more challenging to do Facebook,” Abraham says. “You have to create a personal profile, create a page and so on. With Twitter, if you’re Joe Smith with Motorcycle Emporium, you don’t have to create a page. And you can create Twitter updates via a phone or mobile device easily.”

“Don’t try to reinvent the wheel,” he says. “There are lots of people sold on really expensive solutions, but two of the best investments for reaching out to people and engaging with them are free on Twitter and Facebook.”

2. Shift marketing costs to social media. After learning how social networking operates, use social media to free up traditional marketing dollars for your small business by putting it online. You can quickly learn which of your Facebook or MySpace “friends” or online “group” members received and responded to your message.

Stanya Doty has cut her print marketing budget to zero. As owner of Simple Indulgences, a wine and high-end gift shop in Delaware, Ohio, she began using Facebook in December 2008 to communicate with her brother but quickly realized the online marketing possibilities.

“I thought, ‘Oh, my gosh, there are so many people here,’ ” she says. Indeed, Facebook boasts 200 million users worldwide.  In April 2009, she began promoting monthly wine tastings via a Facebook page for the shop that quickly attracted 100 members. Combined with an e-newsletter created using the do-it-yourself, e-mail marketing Web site Constant Contact, she keeps enough buzz going about her shop that her advertising budget for local print ads no longer seemed necessary. She usually sends out about 700 e-mails, with the response rate sometimes reaching nearly 50 percent. It sure beats a postal mailing.  “If I sent out a postcard with postage and paid for all that, I’d still have no idea who read it and who threw it away,” she says.

Indeed, unlike a print ad, Doty gets instant, measurable results. “On Facebook, you can see who has responded to invites,” she says. “It’s easy, it’s cheap and I’m actually appealing to people that at first know me from the store and then hopefully … pass the word along throughout their networks.”

3. Do your own social-media optimization project. Learn about the competition in your industry and geographic region that are tapping social networking. Spark recommends starting by researching the competition in the major search engines — Google and Yahoo.

“Type in keywords and phrases that people would use to find you, like ‘plumber’ and ‘San Francisco.’ If you don’t appear in the top percentage of pages, take a look at the Website of those plumbers that do show up,” says Spark. “Look at their pages, and usually they will have a lot of content on their sites.”

To increase a business’s presence on the Internet, Spark advocates companies create blogs, newsletters and other articles on their sites to bolster the number of keywords — terms that search engines recognize — to boost their ranking in all-important Web searches.

“That’s the way people discover you,” he says. “Take that plumber in San Francisco. The right search terms might just be ‘clogged toilet and San Francisco.'”  “That tells me I should write … in my blog about how to fix a clogged toilet and mention that I am a plumber in San Francisco,” he says.

4. Take social-network marketing to the next level. Create and post richer content about what your customers would expect from someone in your business. Don’t view social media sites as a place to simply hype your wares. It’s a place for conversation.

“Social media is about earning attention,” says David Meerman Scott, author of “The New Rules of Marketing and PR” and “World Wide Rave,” books about how to create buzz online.  “What’s most important is to forget about what your company does. Instead, think about the people who are buying your products. Simply hyping products and services online and in social media sites completely backfires. People are not looking for products but for something fun. They are looking to make connections,” Scott says.

So it’s all about having something interesting to say or show. It could be a blog, or a video on the video-sharing Website YouTube.

For example, if you’re a caterer, instead of talking about your service, create engaging culinary content. Imagine positioning yourself as a gourmet magazine on the Web, complete with links to a video you uploaded to YouTube.

“A caterer could create a blog with information about how to create a fantastic party, and each blog post or YouTube video could be another installment,” Scott says. “On the Web, you are what you publish and being on the Web is about publishing information.”

So back to that plumber faced with the prospect of dropping an expensive Yellow Pages listing but worried about customers not finding him if they have a burst pipe or a misfiring shower head. Scott recommends the plumber post a list of “the 100 home fixes for common plumbing problems.”

“All of a sudden you are going to get indexed very highly in the search engines, and people are going to share that content with their friends,” he says. “When someone puts an update on Facebook asking if anyone knows a good plumber in Boston, a friend might point to your content.”

5. Use blogging to drive search results and help new customers find you. Lately, blogging has gained greater attention, with the advent of “micro-blogging” on Twitter. But consider the time commitment and strategy before launching an account.

Even with the spread of micro-blogging, Abraham remains a big fan of traditional blogs, which are lengthier and show up on Web sites. In general, no matter what form the blog takes, it should be consistent over time.

“If you can’t keep up one (blog) post a day or 12 tweets a day, do one tweet every Thursday. Consistency in blogging or tweeting will create a relationship of trust with your followers or readers. Do it once a week, but for the next two years,” Abraham says.

And don’t spend extra money on blogging software, technical help, or a ghost writer for your blog.  To get started, sign up with WordPress.com or Blogger – both are free blogging platforms which are easy to use for beginners.

Additional opportunities within the social media environment include:  online radio shows on platforms such as BlogTalkRadio, social networking sites such as LinkedIN, Plaxo, and FriendFeed, and a wide variety of additional tools as well depending on your type of business.

Following these social media basics for small business will get your company started on the right road to gaining new customers and increased revenue via social media.

If after completing this article you’re still not certain what your company’s social media strategy should be, we would be happy to aid you in it’s development – and implementation if you would like.  Please feel free to contact us via our website or via email at linda@StrategicGrowthConcepts.com to schedule a FREE initial consultation.

Franchising and Social Media: Integrated for Bottom Line Profitability June 17, 2009

Posted by StrategicGrowth in Social Media, Strategic Growth Concepts, Web 2.0.
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BlogTalkRadio graphicToday’s broadcast of Strategic Growth Concepts for Small Business, featured franchising expert, Paul Segreto of FranchisEssentials discussing social media and its importance to the franchising industry. Areas of discussion included:

  • The ‘new’ franchise development business model
  • The ways social media can aid in franchise development efforts
  • What are the best social networks for a franchise to utilize and why
  • The importance of integrating social media marketing with traditional marketing
  • The role of women in social media and franchising

The interview with show host and CEO of Strategic Growth Concepts, Linda Daichendt, included a wealth of information providing value to franchises and other small businesses with regard to effective utilization of social media in growing your business. Be sure to download and listen to the interview at your convenience.

New Technologies Work Together to Grow Brands May 23, 2009

Posted by StrategicGrowth in FaceBook, mobile, Mobile Marketing, Strategic Growth Concepts, Twitter.
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I’ve noticed an interesting trend in my research and review of new media technologies now available to aid small businesses in developing their brands.  The trend is that more than ever before the developers of these technologies inherently understand that their ability to expand use of their product relies on that product’s ability to interact/inter-connect with other new media technologies.  Examples of this include:

  • YouTube providing the capability of downloading videos directly to Facebook
  • WordPress and other blog technologies enabling Twitter to feed into their platforms
  • Facebook and Twitter entries being made from mobile phones
  • Twitter and blog postings feeding directly into Friendfeed
  • many, many additional examples in the wide variety of new media being used today.

And now there is a new example, BlogTalkRadio being accessible via mobile phone.

vice president of mobile service and strategy For those of you unfamiliar with BlogTalkRadio, it’s a free, Web-based radio talk show platform that lets any user with a phone and a computer host a live, interactive radio show, with no downloads or extra equipment needed.  Upon completion of the live broadcast, each show is automatically archived as a podcast.  Many small businesses utilize BlogTalkRadio as a way of enhancing their brand and expanding consumer awareness of their companies.  Click HERE to listen to broadcasts from our show, ‘Strategic Growth Concepts for Small Business’ as an example.

A recent story in Mobile Marketer discusses BlogTalkRadio’s entre’ into the mobile environment; what’s possible now and where they are taking their platform.  Read the complete article HERE; small businesses will likely find this of great interest as an additional way of reaching current and prospective consumers.

If you are interested in learning ways the BlogTalkRadio platform and other new media can aid the growth of your business, please feel free to contact us via our website by clicking HERE to schedule a FREE consultation, or email us directly at info@strategicgrowthconcepts.com.

Video Marketing; A Great Way to Showcase Your Business April 23, 2009

Posted by StrategicGrowth in Video Marketing, Web 2.0.
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In today’s Web 2.0 marketplace small business owners are learning to take advantage of every new technology tool they can find to grow their business. One of the least understood tools is Video Marketing. In this week’s episode of our BlogTalkRadio program ‘Strategic Growth Concepts for Small Business’, our panel of experts explains how you can utilize Video marketing to grow your business, and how you can achieve this extremely cost-effectively. If you’re seeking new ways to market your business in the Web 2.0 environment, this is the show for you. Our panel of experts includes: Tim Tevlin, President of Local Business Videos Online; Greg George, Founder of iVideo Makers; and Bob Sullivan, Development Director of Think Creative Media Works.

Click HERE to listen to the complete broadcast!

Examples of Mobile Marketing by Major Brands April 11, 2009

Posted by StrategicGrowth in mobile, Strategic Growth Concepts.
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As part of our efforts to keep you informed of all things related to marketing with new technology, we wanted to bring you up-to-speed on some of the latest uses of Mobile Marketing that we’ve recently learned about.  Our goal is that you begin to have some understanding of the wide variety of uses that mobile marketing can play in your firm’s overall marketing strategy.

  • One of the recent uses we’ve learned about is a cross-marketing program being employed by CBS to promote their new TV series, ‘Harper’s Island’.  Learn the details HERE.
  • Another program is currently being run in England by Kellogg’s.  In this program, the company provides recipes using its cereal products on the boxes.  Customers are urged to send in videos of themselves making and eating the products in order to enter a contest giving them a chance to win participation in a TV or print commercial.  Learn the details HERE.
  • A third user of mobile marketing is the giant shared mail company, ValPak.  The company has recently added mobile coupons to its arsenal of products, which has resulted in the download of 140,000 coupons by consumers.  Learn more about the company’s program HERE.
  • BMW in Germany implemented a mobile marketing campaign with new customers before the start of winter weather.  Their recent customers received a personalized message with a winter tire recommendation that was specific to their vehicle.  BMW reports a 30% conversion rate for the campaign.  Learn more about their program HERE.
  • Last but not least, Procter & Gamble’s Charmin brand is sponsorsing a website and iPhone application that helps consumers find the cleanest public restrooms worldwide.  Get more information HERE.

As you can see by these varied examples, the uses of mobile marketing are many and diverse.  Please check back to this blog often to see more examples, and don’t forget to join us on Tuesday, April 14th at 2:30 p.m. EDT for our BlogTalkRadio show, ‘Strategic Growth Concepts for Small Business’, where the topic discussed by this week’s panel of industry experts will be “Mobile Marketing – What is it and how can it be used to grow your business?”  Call-in information can be found at http://blogtalkradio.com/strategicgrowthconcepts .

For additional information on Mobile Marketing, or to learn how we can help you develop a Mobile Marketing campaign for your firm, please contact us via our website or email us at info@strategicgrowthconcepts.com

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Strategic Growth Concepts is a Detroit-based firm that provides training and consulting services to start-up, small and mid-sized businesses in the areas of Start-up, Marketing, Operations, HR and Strategic Planning.  The firm’s CEO, Linda Daichendt is a recognized business expert with 20+ years of corporate, small business and franchising experience.  Linda can be contacted at linda@strategicgrowthconcepts.com , and the company website can be viewed at www.strategicgrowthconcepts.com.

Public Relations: How to Use it to Grow Your Business April 8, 2009

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Had an enlightening broadcast today on our BlogTalkRadio show, ‘Strategic Growth Concepts for Small Business’.  Today’s topic was ‘Public Relations:  How to Use it to Grow Your Business’.  Our expert panel consisted of:  Gail Kent, Managing Director of The Buzz Factory; Jennifer Fortney, President at Cascade Communications and Publisher of SmallBizPRMadeEasy.com; and Melissa Cassera, President at Cassera Communications.  Each of our panelists provided a wealth of valuable information on how to utilize public relations to your firm’s best advantage; each has also made available several special offers for our listeners.  Download the podcast at http://blogtalkradio.com/strategicgrowthconcepts – and don’t forget to check the special offers while you’re there!

MARKETING YOUR COMPANY VIA MOBILE April 6, 2009

Posted by StrategicGrowth in email marketing, mobile, Strategic Growth Concepts.
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As with all small businesses, I am always researching to find additional ways of promoting my company to increase my customer base.  However, given my personal business background in the wireless industry I have become a strong proponent of mobile marketing and see it as “the next internet” if you will.  Therefore I’m putting in place several items that I believe will be of interest to those looking for newer, cost-effective methods of marketing their business.

First, I’ve gone on the search for as much information on mobile marketing as I can find since my familiarity with it provides me with enough knowledge to know that even experienced marketers are going to need some training.  They’ll need education in the various methods of mobile marketing, how those methods work, what they cost, and which method will be most effective for reaching their particular target audience.  As a source that small businesses turn to for information, I want to be able to provide that information  in an easy-to-understand way, so over the next few weeks I will be developing a series of blog posts that focus on different aspects of mobile marketing to help make it easier for the average small business owner or marketing practitioner to understand.

Second, I have scheduled a panel discussion with a group of mobile marketing experts on an upcoming segment of my BlogTalkRadio show, ‘Strategic Marketing Concepts for Small Business’.  This segment will air on Tuesday, April 14th at 2:30 p.m. EDT.  Panel members are still being finalized so more information on this will be provided within the next few days, however, let me assure you I am VERY excited about the experts that have offered to participate as they are some of the industry’s leading experts – and I’m quite confident that listeners will leave the broadcast with a great deal of useful information.

Third, I found an interesting mobile tool and decided to try it out.  There is an online program by the name of Mofuse (which can be found at www.mofuse.com) that will take your existing blog and convert it to a mobile-compliant site so it can be more easily viewed on cellphones – and it’s FREE!  Therefore, I have taken each of my blogs and entered them into the system to try out the program.  They can be viewed at the following mobile web addresses:  http://strategicgrowth.mofuse.mobi and http://hrconcepts.mofuse.mobi and http://marketingwithnewtechnology.mofuse.mobi .  You can either access them at these addresses directly from your cell, or you can enter the addresses into the web where you will be brought to a page on which you can enter your cell phone number and have the site sent to your phone via text message.  The idea I’m pursuing is making blogs easier to read from wherever you are, thereby increasing the small business owner’s access to potential customers.  Have a look at the blogs via mobile and let me know what you think!

As we delve deeper into the topic of mobile advertising over the course of the next few weeks, I am confident that many of you will be intrigued by the wide variety of ways in which mobile marketing can be utilized to promote your business.  Today, it’s cutting edge stuff; tomorrow, it will become as standard to us as email is today.  So if you’ve ever chastised yourself for waiting too long to take advantage of new technology in promoting your business, follow with us over the next several weeks and this time, be one of the first instead of one of the last!

For additional information on Mobile Marketing, or to learn how we can help you develop a Mobile Marketing campaign for your firm, please contact us via our website or email us at info@strategicgrowthconcepts.com

___________________________________________________________

 Strategic Growth Concepts is a Detroit-based firm that provides training and consulting services to start-up, small and mid-sized businesses in the areas of Start-up, Marketing, Operations, HR and Strategic Planning.  The firm’s CEO, Linda Daichendt is a recognized business expert with 20+ years of corporate, small business and franchising experience.  Linda can be contacted at linda@strategicgrowthconcepts.com , and the company website can be viewed at www.strategicgrowthconcepts.com.

‘Social Media’ the Topic of Recent BlogTalkRadio Broadcast March 21, 2009

Posted by StrategicGrowth in Social Media, Web 2.0.
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Had an excellent panel recently on the ‘Strategic Growth Concepts for Small Business’ BlogTalkRadio show.  Topic was “Social Media:  How to use it to grow your business”.  Panel consisted of:  Kevin Green, Director of Social Media Marketing at Digital Influence Group; Derek Mehraban, CEO at Ingenex Digital Media, blogger at The Digital Bus, and instructor at Michigan State University; and LJ Jones, Social Media Strategist at Studeo, and featured blogger on Social Media Today.

Conversation dealt with how best for a small business to maximize social media opportunities, including:  the development of an appropriate strategy, selecting the right social media vehicles, designating the right person or people to lead your firm’s social media initiatives, and insuring that your firm is providing valuable content which will drive interaction.

The hour-long broadcast provided a broad array of “hints & tips” to maximize your firm’s social media experience.  If you’d like to check it out, the podcast can be downloaded from:  http://www.blogtalkradio.com/strategicgrowthconcepts or a link can be found on the ‘Media’ page of this blog.

Our next topic, scheduled for March 24th at 2:30 p.m. EDT, is ‘The Legal Aspects of Starting a Business:  How to Prevent Pain and Expenses in the Future’.  Please join us to insure that you – and your firm – are properly protected!