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High-impact Marketing Strategies for Non-profits and Small Businesses September 18, 2010

Posted by StrategicGrowth in local marketing strategies, Marketing Plan, marketing strategies, mobile, mobile coupons, Mobile Marketing, Social Media, Strategic Growth Concepts.
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I recently had the privilege of being interviewed by Brian Prows, Director of New Media Marketing for MobileBeyond, on the topics of Mobile Marketing and Social Media for small business and non-profits.

When Brian contacted me about doing a podcast interview with him, we discussed a myriad of topics that we both deemed to be of great importance to our respective audiences.  In talking it through, we finally decided that if we focused the interview on small business and non-profit organizations, and strategies designed to help them grow, that we would be addressing a very large audience who would be able to find value in our discussion.

During the interview we discussed a wide range of marketing-related topics that will be beneficial to both non-profits and general small businesses; from marketing strategies, to marketing plan development, to social media marketing, location-based marketing, consumer review sites and mobile marketing.  A primary focus of the interview related to the need for small business owners to identify specific marketing strategies that are high-impact and cost-effective, and then to develop them into a comprehensive marketing plan which can be measured against to effectively track results.

I believe both small business owners and marketers, and non-profit organization management staff, will find valuable information within the podcast and I highly recommend that you have a listen.  The article and podcast can be found on MobileBeyond.  It can also be found on iTunes.

My thanks to Brian for the interview, and for helping to spread the message of Mobile and Social Media for small businesses.

How Are You Promoting Your Business – the Old Standby Methods or Utilizing New Technology? October 31, 2009

Posted by StrategicGrowth in email marketing, Marketing Plan, Mobile Marketing, Social Media, Strategic Growth Concepts, Video Marketing, Virtual Technology, Web TV.
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dma-expected-change-in-media-use-by-medium

Expected change in media use by medium

As the economy continues to be a major factor affecting the ways in which small businesses promote themselves and go about the business of obtaining new customers, we at Strategic Growth Concepts have also found ourselves seeking new, higher impact, more cost-effective ways of promoting our business to prospective clients, as well as ways to help our clients promote their businesses. Our interactions with our clients and those in our many networks tell us that most small businesses are also interested in learning all they can to make the most of these new marketing and advertising tools.

Therefore, we thought we would conduct a brief study to determine the methods of marketing and advertising currently being used by small businesses, as well as to determine which methods are being explored. We will use this information to develop a series of articles and radio shows to help small businesses review and evaluate the marketing and advertising options available to them, and to assist in their determination of which methods will work best for their business. Click HERE to take survey.

We will share the survey results, as well as information about the various marketing methods, in upcoming articles and broadcasts. In the meantime, we would love to receive your comments in response to this article with your thoughts about the results various forms of marketing have produced for your firm.

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The author, Linda Daichendt, is Founder, CEO and Managing Consultant at Strategic Growth Concepts, a consulting and training firm specializing in start-up, small and mid-sized businesses. She is a recognized small business expert with 20+ years experience in providing Marketing, Operations, HR, and Strategic planning services to start-up, small and mid-sized businesses. Linda can be contacted at linda@strategicgrowthconcepts.com and the company website can be viewed at www.strategicgrowthconcepts.com.

Social Media Measurement Tools to Determine Value / ROI August 11, 2009

Posted by StrategicGrowth in Social Media, Strategic Growth Concepts, Web 2.0.
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Social Media graphicWhile many of the Social Media tools are free to use, there is a cost involved in the time for development of the Social Media profiles and on-going management of Social Media activities.  Measuring that cost with respect to results against goals that have been identified will determine whether or not your Social Media strategy has provided an ROI at the level expected, and how it stacks up against more traditional methods of Marketing.  To help you achieve an accurate analysis of Social Media results that can be measured against those goals, please review the article below for a variety of tools to assist you.
Should you be interested in developing a Social Media strategy for your firm which has the ability to achieve a significant ROI against company goals, we at Strategic Growth Concepts would be happy to assist you.  Please contact us via our Website or via email at info@StrategicGrowthConcepts.com to schedule your FREE initial consultation.
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by Jye Smith

3 Steps to Picking the Right Social Media Measurement Tools

  1. Understand business outcome
  2. Identify the social media activity
  3. Analyse the relationship between social media activity and business outcome

Then pick a tool.

I cannot stress enough how important it is though, to understand that relationship between social media activity and business outcome. That’s where the expertise is, that’s where the ROI is.

Which tools do I use to measure social media?

This would have to be the most asked question of the lot – but honestly, it’s like asking how long is a piece of string. Last night I presented at Social Media Club Sydney (slides and notes now available) and still there was a call to look at which tools. Which one are essential to me? Google Analytics and Bit.ly for starters.  Katie Chatfield has done a presentation to look at some of the tools available – and you’ll instantly see how overwhelming it can be. But that’s ok – because you need to know what you are valuing first, and look at the tools  last.

MeasurementCamp also published another list of social media tools you can use:

  1. Addictomatic A cool search engine that aggregates rss feeds into a nice visual dashboard
  2. Blogpulse Blog search engine with conversation tracker tool
  3. Boardreader Search forums and message boards
  4. Boardtracker Forum search engine offering instant alerts
  5. Buzzmonitor Embeddable widget showing recent instances of your search term
  6. Compete.com Comparable site metrics for any website
  7. Del.ici.ous Social bookmarking engine. Search by tags and subscribe to feed results
  8. Facebook lexicon Searches facebook walls for words and phrases
  9. Google alerts Email updates of key search terms
  10. Google insights Compare search volume over time
  11. Google trends Compare search term trends
  12. Howsociable Gives a social media score for your brand, with email updates of your score.
  13. Ice rocket Blog search engine with results rss feed
  14. Newsflashr News search engine, presenting results in nice dashboard
  15. Sphere Related content widget
  16. Summize Search for keywords in ‘tweets’.
  17. Technorati Blog and social media search engine
  18. Twing Discussion board and forum search engine
  19. Twingly Spam free blog search engine
  20. Twitturly Track what urls people are talking about on twitter
  21. Xinu Shows how well your site is performing across different metrics. Also gives a site diagnosis.
  22. Quarkbase Fricking cool mashup tool
  23. Twitter Grader Enter your twitter username to get your grade and ranking
  24. Twist Graph Keyword trends in Twitter. Very cool.
  25. yExplore Not strictly social media, but easy access to see inbound links to a page.
  26. Trendpedia Excellent blog search engine that graphs results over time.
  27. Website Grader Not completely sure how accurate, but cool tool anyway!
  28. Yahoo Pipes Err, yeah, can’t believe I missed this off in the first place.
  29. Socialmention Real time UGC search engine, with social rank
  30. Bit.ly and Cli.gs – analytics for your tiny urls.

Maximizing New Media Today to Build Your Brand for Tomorrow and Beyond May 31, 2009

Posted by StrategicGrowth in FaceBook, Marketing Plan, Strategic Growth Concepts, Twitter, Web 2.0.
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With all of the new media options available today to promote your business, sometimes the hardest part of developing an effective marketing strategy is thinking thru the ways in which each option can be maximized to promote your business.  Many of the options available, such as Twitter and Facebook, are still new enough that no one really has all the answers on using them to the best advantage, so new ways of utilizing them are being discovered every day.  It’s exciting, and intriguing and challenging – especially for those with creative minds who are adept at finding useful ways to take advantage of new technology.

Many people with analytical minds actually spend a great deal of time trying to predict the future of such new media technology in order to determine its longevity and value.  One recent analysis developed by the great minds at 24/7 Wall Street resulted in an article predicting ‘The Ten Ways Twitter Will Permanently Change American Business’.  It’s an excellent article which I encourage you to read, and while reading, think about it in terms of how their thoughts might translate into useful applications for your business. 

Right now marketers are in the unique position of being able to utilize the many, many new technology tools available today – at no cost, or low cost – and to help build the standards for how those tools are used in the future.  This unique opportunity will allow firms that take advantage of the current situation to be ‘the leaders at the table’ in the future.  If you want to establish such a leadership role for your business and your brand, now is the time to use all your creativity, all your strategic planning capabilities, and all the new technology resources at your disposal to establish that brand and its leadership role.  Learn everything you can about the new media tools available, and use them in every way you can to promote your company.  We at Strategic Growth Concepts will continue to do our part by providing you with information you need to help you in that endeavor, and we’re available to consult with your business whenever you need us, just contact us via our website or email at info@strategicgrowthconcepts.com.

FREE Marketing Plan Give-a-Way for Small Businesses; $8500 Grand Prize Value April 4, 2009

Posted by StrategicGrowth in Marketing Plan, Strategic Growth Concepts.
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Small business owners across the U.S. have the opportunity to win a comprehensive Strategic Marketing Plan for their business prepared by consulting firm, Strategic Growth Concepts of Southfield, MI.  Strategic is sponsoring this national contest, being promoted primarily via Web 2.0 technology and social media, as part of their efforts in support of the U.S. Small Business Administration’s upcoming National Small Business Week celebration.

Contestants can enter the contest via Strategic’s website at www.StrategicGrowthConcepts.com where they complete an online entry form, including essays about their business and why a Marketing Plan will benefit their company.  Contest entrants have the opportunity to win the grand prize, a Strategic Marketing Plan designed to help the firm effectively market themselves to prospective customers and achieve increased sales (approximate value $8,500), or one of five secondary prizes, 2 hours of small business consulting per winner (approximate value $470 per winner). Entries can be submitted thru April 30, 2009, with winners being announced during National Small Business Week, May 17 – 19, 2009.

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Strategic Growth Concepts is a Detroit-based firm that provides training and consulting services to start-up, small and mid-sized businesses in the areas of Start-up, Marketing, Operations, HR and Strategic Planning.  The firm’s CEO, Linda Daichendt is a recognized business expert with 20+ years of corporate, small business and franchising experience.  Linda can be contacted at linda@strategicgrowthconcepts.com , and the company website can be viewed at www.strategicgrowthconcepts.com.