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Marketing Technology Landscape January 21, 2014

Posted by StrategicGrowth in local marketing strategies, location-based technology, marketing strategies, Marketing-changing technology, Mobile Marketing, Social Media, Virtual Technology.
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Today's Marketing Technology Landscape

Today’s Marketing Technology Landscape

TIPS FOR USING MOBILE MARKETING FOR YOUR BUSINESS September 3, 2012

Posted by StrategicGrowth in marketing strategies, mobile, Mobile Marketing.
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  • Realize that mobile marketing is just like any other marketing medium you will be using as part of your complete marketing strategy; fit your mobile marketing initiatives into the overall marketing strategy and set specific goals for the mobile marketing elements so their effectiveness can be measured, just as you would for every other medium being used.
  • Integrate the mobile ‘call-to-action’ across the marketing mix to ensure an integrated marketing strategy.
  • Understand that your use of mobile marketing legally requires you to get consumers to ‘opt-in’ and that a marketing strategy should provide an incentive for them to do so in order to maximize the effectiveness of the mobile medium.
  • Keep it simple! Think about ease-of-use for consumers; if it’s difficult to engage with your marketing strategy, they won’t. Mobile technology is very easy to use, but some marketers tend to over-complicate it for consumers. Remember to keep to the basics.
  • Be creative! Design the marketing campaign to maximize brand interaction, immersion and brand awareness; mobile marketing technologies provide a wide variety of options for encouraging consumer interaction with your brand.
  • Whenever possible, find ways to leverage the use of SMS (texting) since most mobile devices built in the last few years are text-enabled (and it doesn’t require the use of a higher-end smartphone) therefore it will maximize your ability to reach the largest possible target audience with your marketing message since virtually every phone can send and receive text messages.
  • Make sure to educate and prepare your customer-facing employees so they understand how the mobile campaign will work and they can effectively interact with customers; get your employees ‘buy-in’ by getting them excited about the mobile aspects of the campaign – employees love to be involved with ‘cool’ and progressive technologies.

Facing Your Fear of Marketing April 9, 2011

Posted by StrategicGrowth in Marketing Plan, marketing strategies, Strategic Growth Concepts.
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As a consultant to small and mid-sized businesses, I often speak to and work with companies that are run by CEOs who are the original founders of their company and typically the originator of the “product” offered by their firm. In most cases, the CEO is highly knowledgeable about the “product” and usually admits to a substantial lack of knowledge about the less industry-specific parts of their business.  Areas such as operations, marketing, accounting, HR, legal and more are beyond their experience – and typically their interest as well. In most cases, they’ve gone into business knowing that they would hire an attorney and an accountant to assist them, however with regard to the more ‘day-to-day’ functions of operations, marketing and HR they just figure it will all come together – sort of a “build it and they will come” mentality.

Nowhere is the “build it and they will come” mentality more obvious in these individuals than in the area of Marketing.  With rare exception, most of these business owners assume that everyone will see the value of their “product” as easily as they do, and that as soon as it becomes available they will be swamped with customers!  Then, before very long, reality begins to set in.

It’s typically not very long before the business owner begins to panic; ‘why can’t they see it?’, ‘why aren’t they buying?’ he or she begins to ask.  Then there is typically a period where they will spend money on any type of advertising that is thrown in front of them – and the media reps are happy, but the business isn’t becoming any more successful, and now they have a lot less money. 

Then comes the third stage, this is where they come to someone like me – the outside consultant, and they say, “fix this ASAP before I’m out of business! But by the way, I have very little money to pay you so you need to fix it this month because that’s all the money I have left. Oh, and I don’t want you to do ‘this’, and I do want you to include ‘this’, and make sure that you allocate budget for ‘this’ as well.  But other than that, do whatever you need to in order to fix it yesterday”.

Now don’t laugh because I promise you that right now some of you are reading this and seeing yourselves in this story!

So I thought it might be helpful to the small and mid-sized business owners out there to bring a fact to light if you haven’t already realized it – you have to gain enough knowledge to enable yourselves to comfortably wear the multiple hats of operations, marketing, accounting, legal, HR and every other aspect of your business – even if you have someone else performing those functions.  This is particularly important in the area of Marketing where it must be at the forefront of every decision you make for your business – or you won’t have a business.  In my experience, this becomes an area of tremendous fear for business owners; Marketing is definitely outside their comfort zone.  They ask questions like:

  • My radio/TV/newspaper/yellow pages (use your preference) rep said theirs is the only type of advertising I need, are they right?
  • How do I know how much money I need to spend?
  • How do I know what type of advertising is going to be interesting and get the attention of my potential customers?
  • Do I need to use Facebook?  Everyone is telling me I need to use Facebook!
  • and much, much more.

So the best answer is: 

  1. First, relax. 
  2. Second, FACE YOUR FEAR; don’t pretend that the need to Market your business doesn’t exist and hope it will go away.
  3. Third, start educating yourself about the types of marketing strategies available to you; what they cost, how they’re used, which types of potential customers they appeal to, etc.
  4. Fourth, do an analysis of your existing customer base and try to identify some key factors that your ‘best’ customers have in common and then plan to go in search of more just like them.
  5. Fifth, bring in an outside consultant.  It doesn’t have to be a long-term arrangement, just let them help you analyze your business, your customers, your market, and your industry and then develop a Marketing Plan for you based on their findings, your goals, and your budget – and then YOU implement the plan with your newly gained knowledge.

To help you gain clarity on the fact that you must be your company’s best marketer, I refer you to a recent article in the American Express Open Forum entitled, “Attention Small Businesses:  You’re ALL in the Marketing Business“.  This is an excellent article that will help you understand the importance of the company CEO having a strong level of involvement in Marketing on a daily basis.

Hopefully, you will all now FACE YOUR FEAR and become alot more involved in Marketing your business.

__________________________________________________________

The author, Linda Daichendt, is Founder, CEO and Managing Consultant at Strategic Growth Concepts, a consulting firm specializing in start-up, small and mid-sized businesses.

Linda is a recognized small business marketing expert with 20+ years experience in a variety of industries and an award-winning blogger on such topics as marketing a small business, mobile marketing, social media marketing, and virtual events.

Linda is available for consultation and can be contacted at linda@StrategicGrowthConcepts.com. The company website can be viewed at www.StrategicGrowthConcepts.com.

What is your New Year’s resolution for your business in 2011? December 29, 2010

Posted by StrategicGrowth in email marketing, location-based technology, marketing strategies, Marketing-changing technology, mobile, Mobile Marketing, Social Media, Strategic Growth Concepts, Virtual Technology.
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I had someone ask me today about their business, “If I could do one thing better, what would it be?”.  As a business consultant, I am frequently asked some version of this question, but today it got me thinking that the start of a new year is probably a great time to pass along one of the answers to that question that I give to everyone who asks it of me.  Are you ready?  Here it comes!

Resolve for 2011 to fully embrace technology and to completely integrate it thoughout every aspect of your business; from your marketing, to how you work with and interact with clients and staff, to how you manage your administrative tasks and actually operate your business, etc.

What I mean by this is:  integrate and take advantage of all the benefits that today’s technologies have to offer, including:  webinars and other types of virtual events (including virtual environment events), social media, mobile technology (and I don’t just mean mobile marketing), cloud computing software options, video, email and any other type of technology that will help you increase efficiency, productivity, and profitability. 

Those that don’t choose to embrace technology will be left behind very quickly because 2011, I believe, will be a ‘game-changing’ year for how business is being conducted.  If you continue to do business as you always have, you will very quickly become irrelevant.

Think about your business in a new way, for example:

  • could mobile technology enable your customers to order and pay for your products or services via their cell phone?
  • can you use social media to interact with your customers and potential customers on a more in-depth level so you can be certain you’re providing the products and services they need?
  • will location-based technologies enable you to more effectively target potential customers?
  • do you have an email marketing program to keep clients, vendors and staff aware of what’s going on in your business?  If not, why not?
  • can you make your field staff more productive by dispatching them with tools provided by GPS mobile technology?
  • can you get more immediate response to special offers by sending them directly to your existing customers via their cell phones?
  • can cloud-computing technology allow you to access information from wherever you are as long as you have some sort of mobile computing device or a computer available?
  • can you be more available to your staff for those decisions only you can make if you’ve embraced the use of a SmartPhone or tablet device?
  • can you cut down on travel costs, and yet increase the number of people that you can effectively interact with to present your products or services by engaging in virtual sales and training programs?
  • can bluetooth or QR code mobile technologies help your firm in the manufacturing or supply chain processes?
  • can mobile marketing technologies make your marketing more effective?
  • would video technology help you more effectively communicate the benefits of your product or service?
  • can mobile technology help you increase the viability of the leads you receive at the next trade show you participate in?
  • can participating in virtual trade shows help you decrease travel costs for your staff, and the ‘down time’ that results from that travel, while increasing the number of viable leads you receive?
  • could social media, mobile and virtual technology increase your ability to recruit new employees with higher rates of effectiveness?

So far, I’ve not found one business that I’ve spoken with or worked with that would not be positively impacted by increased integration of technology in their business.  Given that, I now challenge you to consider how technology can help to improve your business – and as a result, your life.  If you would like some assistance in evaluating your business and the options available to you, please contact us, Strategic Growth Concepts is here to help!

Here’s to increased efficiency, productivity and profitability in 2011!

AUTHOR’S NOTE:  Very interesting article on a related topic on TechCrunch; click here to read, ‘Seven Technologies That Will Rock 2011’

___________________________________________________________

The author, Linda Daichendt, is Founder, CEO and Managing Consultant for Strategic Growth Concepts, a marketing / management consulting firm focused on start-up, small and mid-sized businesses.  Areas of specialization include:  mobile technology optimization and marketing for increased productivity and profitability, social media marketing, and virtual events production.  Linda is a recognized small business expert with 20+ years of experience in a wide variety of industries.  She is also the Founder of the Mobile Technology Association of Michigan, a mobile industry trade association, and the Co-founder of Mobile Monday Michigan, a mobile industry networking and education organization.

Linda is available for consultation, and can be contacted at Linda@StrategicGrowthConcepts.com.  The company website can be viewed at www.StrategicGrowthConcepts.com

Are retailers ‘missing the boat’ in driving revenue? November 17, 2010

Posted by StrategicGrowth in marketing strategies, mobile, mobile coupons, Mobile Marketing, Strategic Growth Concepts.
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A recent MediaPost Mobile Insider article by Steve Smith makes the bold statement, “friendly reminder to retailers: Your customers are way, way ahead of you when it comes to using mobile as a resource.”

As someone who regularly works in the Mobile space to help clients develop and implement their mobile strategies, I have to say, he’s quite correct.  Study after study indicates that consumers are heavily embracing the use of mobile technology, and are interested in being able to utilize their mobile devices to find convenience and improve the productivity of their lives.  As more and more demands are made on their time, consumers are seeking ways to engage with retailers in ways that are convenient for them; chief among those methods of engagement is mobile.

Unfortunately, the vast majority of retailers – large and small – have yet to catch on.  Smith cites new research from Brandanywhere’s new Mobile Omnibus Study, which polled 7,000 sites on 10 devices, and found that only 4.8% of U.S. retailers had mobile-specific Web sites. The top-tier retailers are faring slightly better, but not well. Almost 23% of the major retailers, as defined by traffic levels from Alexa, had mobile Web sites. When broken down by verticals, the results across all merchants are even worse. While auto parts retailers (20.78% with mobile Web sites) and auto dealerships (15.66%) were relatively more mobile-ready by comparison, department stores (3.41%), clothing and shoe stores (1.61%) and grocery stores (1.60%) were pathetic.

Smith indicates that according to Dan Flanegan, Managing Partner, Brandanywhere, the big disconnect is with consumers who say they would give preference to retailers that had mobile presence. His company partnered with Luth to poll over 1,000 consumers on whether a brand’s mobile-readiness affected purchasing decisions. “One in two consumers would give preference based on whether the retailer has a mobile site,” he says. “It indexes even higher with higher-value purchases. There is a big opportunity retailers can grab onto.”

Luth and Brandanywhere also asked how consumers prioritize the functions they most need on a retailer’s mobile presence. Interestingly, transactions were not among the most popular features. Foremost, they wanted to know about the special offers and coupons available – tools that could help them shop smarter and more cost-effectively. The second most desired feature was product pricing. Store location came third, followed by product information.

According to Smith, “Brandanywhere developed their Indexer to help agencies and their clients better understand how their digital presence is being seen across devices. The main focus was on the mobile Web, where people are inclined to type in a familiar branded URL and hope for a desirable result.”  Smith further explains, “For years the .mobi extension struggled to become the commonplace suffix for all things mobile in the minds of consumers. In many cases the brands ended up creating m.brandname URLs instead. However, the best-case scenario is having a reliable redirect at the branded URL that kicks phones over to a mobile-ready version of the site. But as Brandanywhere’s research shows, this reasonable expectation among mobile users is not being met.”

So, we ask you, ARE retailers missing the boat in driving revenue? Our experience at Strategic Growth Concepts, the Brandanywhere study, and many other studies indicate an absolute YES!

Retailers – large and small – must begin to understand that consumers EXPECT them to be mobile.  They EXPECT to communicate with them via mobile, and they EXPECT retailers to make their lives easier by enabling them to obtain information about and from their firms via mobile.

So why aren’t they mobile?  My experience in talking to businesses about mobile has led me to several conclusions:

  1. they assume it’s cost-prohibitive and that if they don’t have a substantial budget to invest in their mobile effort that they won’t be able to enter the mobile space.  THEY’RE WRONG!
  2. they don’t know where to start. WE CAN HELP!
  3. they assume it’s extremely complicated to get started and that it requires massive amounts of time and effort. AGAIN, THEY’RE WRONG!
  4. they assume mobile is just a passing fad and it will soon lose the interest of consumers, and that they’ll be able to be glad they didn’t waste their time and money getting involved in it. THEY COULDN’T BE MORE WRONG!

So let’s be clear, consumers have spoken; study after study indicates that mobile will continue to grow substantially – particularly in the next 3 – 5 years – and will become a major driver of our economy.  Those that do their homework and start integrating Mobile Technology into their operational and marketing strategies now will find themselves achieving substantial market share increases over their competitors who choose to ignore Mobile.

Which will you be – the retailer who embraces mobile and reaps the benefit?  Or the retailer who conducts business as usual – and gets left behind?

____________________________________________________________

The author, Linda Daichendt, is Founder, CEO and Managing Consultant for Strategic Growth Concepts, a marketing / management consulting firm focused on start-up, small and mid-sized businesses.  Areas of specialization include:  Mobile Technology Optimization and Marketing, Social Media Marketing, and Virtual Events production.  Linda is a recognized small business marketing expert with 20+ years of experience in a wide variety of industries. 

Linda is available for consultation on Mobile Technology Optimization and Marketing and other topics, and can be contacted at Linda@StrategicGrowthConcepts.com.  The company website can be viewed at www.StrategicGrowthConcepts.com .  For more information on Mobile Marketing please visit the Mobile Marketing section of the Strategic Growth Concepts website.

High-impact Marketing Strategies for Non-profits and Small Businesses September 18, 2010

Posted by StrategicGrowth in local marketing strategies, Marketing Plan, marketing strategies, mobile, mobile coupons, Mobile Marketing, Social Media, Strategic Growth Concepts.
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I recently had the privilege of being interviewed by Brian Prows, Director of New Media Marketing for MobileBeyond, on the topics of Mobile Marketing and Social Media for small business and non-profits.

When Brian contacted me about doing a podcast interview with him, we discussed a myriad of topics that we both deemed to be of great importance to our respective audiences.  In talking it through, we finally decided that if we focused the interview on small business and non-profit organizations, and strategies designed to help them grow, that we would be addressing a very large audience who would be able to find value in our discussion.

During the interview we discussed a wide range of marketing-related topics that will be beneficial to both non-profits and general small businesses; from marketing strategies, to marketing plan development, to social media marketing, location-based marketing, consumer review sites and mobile marketing.  A primary focus of the interview related to the need for small business owners to identify specific marketing strategies that are high-impact and cost-effective, and then to develop them into a comprehensive marketing plan which can be measured against to effectively track results.

I believe both small business owners and marketers, and non-profit organization management staff, will find valuable information within the podcast and I highly recommend that you have a listen.  The article and podcast can be found on MobileBeyond.  It can also be found on iTunes.

My thanks to Brian for the interview, and for helping to spread the message of Mobile and Social Media for small businesses.

SGC Announces ‘Increase Your Revenue with Mobile Marketing’ FREE Webinar for Small Biz Owners August 3, 2010

Posted by StrategicGrowth in marketing strategies, Marketing-changing technology, mobile, Mobile Marketing, Strategic Growth Concepts.
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Webinar to Provide Information About the Low-cost, High-return Marketing Medium and How Small Business Owners Can Take Advantage of This Emerging Technology to Promote Their Business and Increase Revenue

DETROIT, MI – Small business owners have the opportunity to learn the many benefits of using Mobile Technology to promote their business by attending a FREE webinar presented by Strategic Growth Concepts on Tuesday, August 10th at 2:00 p.m. EDT.  Those interested in learning more about this low-cost, high-return technology, and how they can use it to promote their companies, can follow this link to register for the webinar at the following link.

Read the complete News Release HERE.

Mobile Integrated Into Marketing Strategy = Success & Increased Revenue, Part I May 9, 2010

Posted by StrategicGrowth in marketing strategies, mobile, Mobile Marketing, Strategic Growth Concepts.
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Part I – Mobile Integration into Marketing Strategy

There’s a lot of ‘buzz’ these days about Mobile Marketing and how it’s changing the world of advertising, and direct communication with consumers.  However, as marketers begin to become familiar with all of the Mobile options available to them, one issue they will need to give serious consideration to is how to integrate Mobile into their existing marketing strategy.

To help facilitate a better understanding of Mobile Marketing and the most effective ways to use it, over the next several weeks we will be publishing a multi-part series which discusses this hot, new medium and the best ways to incorporate it into your existing marketing strategy.  Additionally, we will also answer any Mobile Marketing questions sent to us by our readers!

One of the biggest mistakes that many advertisers make when they start using Mobile Marketing, is to assume that it’s a stand-alone medium – and then when it doesn’t work as expected, they write it off as an ineffective medium – all because they haven’t learned to use it correctly.  So let’s make the most important point about Mobile Marketing now – MOBILE MARKETING IS NOT A STAND-ALONE MEDIUM; MOBILE MARKETING WORKS BEST WHEN IT IS PART OF AN INTEGRATED MARKETING STRATEGY AND A SUPPLEMENT TO THE MEDIUMS YOU ARE CURRENTLY USING.

So what does this mean?  Let’s first define what we mean by an ‘integrated marketing strategy’.  One definition we found that seemed to represent the idea well was:  “A simple way to look at integrated marketing is to think about your customer and analyze all media that you’ll need to use in order to reach him/her with your message, keeping in mind that a consumer will need to see/hear your message AT LEAST 7 times before they will recall it. Integrated marketing also deals with managing those media so that you coordinate activities that will generate a higher impact when combined.”  The concept includes online and offline marketing channels. Online marketing channels may include e-marketing campaigns or programs, from search engine optimization (SEO), pay-per-click, affiliate, email, banner to latest web related channels for webinar, blog, micro-blogging, RSS, podcast, and Internet TV. Offline marketing channels may include traditional print (newspaper, magazine), mobile, mail order, public relations, industry relations, billboard, radio, and television.

In a recent article in Mobile Commerce Daily, Best Buy representatives discussed their own mobile strategy and offered this advice for those starting to utilize Mobile Marketing, “Use mobile as an integrated part of a larger strategy, not as a one-off channel.  Particularly if you are a multi-channel retailer, customers have an expectation of a consistent experience regardless of which entry point they access, be it online, the phone, or the store. That’s why for the most part, our mobile communication strategy was an extension of our overall holiday strategy and there were consistent elements across.”

In Part II of this series, we will discuss a variety of Mobile Marketing methods a small business can use at low-cost or no-cost to promote their firm.  Future segments of the series will continue to explore Mobile Marketing, and attempt to answer any questions submitted to us about the medium.  If you would like to have your questions about Mobile Marketing incorporated into our series, please submit them to us directly at info@StrategicGrowthConcepts.com and include “Mobile Marketing Questions” in the subject line of the email or post them as comments on this blog.

____________________________________________________________

The author, Linda Daichendt, is Founder, CEO and Managing Consultant at Strategic Growth Concepts, a consulting and training firm specializing in start-up, small and mid-sized businesses. She is a recognized small business expert with 20+ years experience in providing Marketing, Operations, HR, and Strategic planning services to start-up, small and mid-sized businesses. Linda can be contacted at linda@strategicgrowthconcepts.com and the company website can be viewed at www.strategicgrowthconcepts.com.

Learn Why You Need a Mobile Strategy for Your Company May 7, 2010

Posted by StrategicGrowth in marketing strategies, mobile, Mobile Marketing, Strategic Growth Concepts.
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Today, every company needs to have a mobile marketing strategy that integrates mobile with other marketing tools they are implementing; mobile tools might include:  a mobile website, text messaging (SMS), MMS, QR Codes, banner ads and more (learn more about each type of mobile marketing on our website).

A mobile strategy should thread through all avenues of marketing that are existing already within a company and should not be a separate entity, according to Marci Troutman, CEO of Siteminis, Atlanta in an article for Mobile Marketer Daily entitled, “Why Brands Must Have a 360-Degree Mobile Web Strategy“.   She further indicates that it’s most effective when mobile becomes an additional marketing channel threading though and linking to all existing channels, i.e., store signage, electronic media, print media, Internet and store associate training.

In the same article, Ran Farmer, managing director of Netbiscuits, Washington says, “Do not misunderstand mobile to be the little brother of the PC Web.  Mobile will very soon be much bigger than the PC Web.”

If you would like to learn more about how Mobile Marketing can help your business, please contact us at info@StrategicGrowthConcepts.com, visit our PC website or visit our mobile website on your cellphone at StrategicGrowthConcepts.mobi.  You can also text the word STRATEGIC to 244326 to join our Strategic Growth club and to become eligible for discounts on Mobile Marketing services for your company.

____________________________________________________________

The author, Linda Daichendt, is Founder, CEO and Managing Consultant at Strategic Growth Concepts, a consulting and training firm specializing in start-up, small and mid-sized businesses. She is a recognized small business expert with 20+ years experience in providing Marketing, Operations, HR, and Strategic planning services to start-up, small and mid-sized businesses. Linda can be contacted at linda@strategicgrowthconcepts.com and the company website can be viewed at www.strategicgrowthconcepts.com.

ComScore Study Shows Increasing Mobile Use by Consumers; Time for Business to Start Reaching Them Via Mobile May 6, 2010

Posted by StrategicGrowth in marketing strategies, mobile, Mobile Marketing, Strategic Growth Concepts.
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comScore recently released its’ latest report about Mobile Phone subscribers; which phones they’re buying, which carriers they’re using, and which functions they are using on their phones.  Those firms who are still deciding whether or not they should be taking action to get a Mobile presence for their firms should find the study quite interesting.  Below, find an excerpt from the study regarding the use of phone functions.

In an average month during the January through March 2010 time period, 63.7 percent of U.S. mobile subscribers used text messaging on their mobile device, up 0.6 percentage points versus three months prior. Browsers were used by 30.1 percent of U.S. mobile subscribers (up 2.6 percentage points), while subscribers who used downloaded applications made up 28.6 percent of the mobile audience (up 2.6 percentage points). Access of social networking sites or blogs continued to increase, posting gains of 2.8 percentage points to 18.7 percent of mobile subscribers.

Mobile Content Usage
3 Month Avg. Ending Mar. 2010 vs. 3 Month Avg. Ending Dec. 2009
Total U.S. Age 13+
Source: comScore MobiLens
  Share (%) of U.S. Mobile Subscribers
Dec-09 Mar-10 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Sent text message to another phone 63.1% 63.7% 0.6
Used browser 27.5% 30.1% 2.6
Used downloaded apps 26.0% 28.6% 2.6
Played games 21.6% 21.8% 0.2
Accessed social networking site or blog 15.9% 18.7% 2.8
Listened to music on mobile phone 12.1% 13.2% 1.1

As the study indicates, text messaging is used by over 60% of subscribers, a web browser is used by over 30% of subscribers, and almost 20% are currently using their phone to access sites such as Facebook and Twitter.  And the numbers will only continue to rise!  The mobile phone is how consumers are communicating with each other, and in increasing numbers, with the firms they want to do business with.  To learn more, read the complete comScore March 2010 study.

Those who have not yet implemented a Mobile Marketing strategy for their business need to begin work on one right away – if you don’t, be assurred your competitor’s will be – and then they’ll have a significant advantage over your business!

Strategic Growth Concepts would like to assist you in assessing your Mobile Marketing needs and determining how best to incorporate Mobile into your existing marketing strategy.  The answers are not the same for every firm; for some, it might be text messaging and a mobile website; for others it might be developing a mobile application and a series of mobile banner ads.  We at strategic have the marketing experience and mobile knowledge to help you find the best solution for your firm.  If you would like to schedule a call to learn how Strategic can assist your firm with its Mobile Marketing initiatives, please contact us via our mobile website at www.StrategicGrowthConcepts.mobi, our Internet website, or email at info@StrategicGrowthConcepts.com .

____________________________________________________________

The author, Linda Daichendt, is Founder, CEO and Managing Consultant at Strategic Growth Concepts, a consulting and training firm specializing in start-up, small and mid-sized businesses. She is a recognized small business expert with 20+ years experience in providing Marketing, Operations, HR, and Strategic planning services to start-up, small and mid-sized businesses. Linda can be contacted at linda@strategicgrowthconcepts.com and the company website can be viewed at www.strategicgrowthconcepts.com.

FREE Mobile Marketing Service Give-a-way Contest for Small Businesses May 2, 2010

Posted by StrategicGrowth in Mobile Marketing, Strategic Growth Concepts.
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Strategic Growth Concepts Sponsoring 2nd Annual National Contest for Small Business Owners in support of U.S. Small Business Administration’s 57th Annual National Small Business Week Celebration

Small business owners across the U.S. have the opportunity to win 3 months of FREE Mobile Marketing Services for their business from Strategic Growth Concepts.  Strategic is sponsoring this 2nd annual national contest, as part of their efforts in support of the U.S. Small Business Administration’s upcoming National Small Business Week celebration.

Contest entrants have the opportunity to win the Grand Prize, 3 months of FREE Mobile Marketing  Service along with Marketing Consulting from Strategic, or one of five secondary prizes, 1 month of FREE Mobile Marketing Service and Marketing Consulting from Strategic. Entries can be submitted thru May 18, 2010, with winners being announced during National Small Business Week, May 23 – 29, 2010.

To learn how your firm can enter for a chance to win, click HERE to read complete details.

FREE Info About Mobile Marketing April 11, 2010

Posted by StrategicGrowth in mobile, Mobile Marketing, Strategic Growth Concepts.
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If you would like to learn more about Mobile Marketing and how it can help your business increase revenue, please TEXT the word STRATEGIC to 244326

This will opt you in to Strategic’s Mobile Club, and notify us to schedule you for a FREE demonstration.  Members of our Mobile Club will be eligible for future special offers, and will receive tips on using Mobile Marketing to benefit your business as well as other useful info to help grow your business. 

If you prefer not to join the Mobile Club but would still like to receive the FREE demonstration, you can contact us directly at info@StrategicGrowthConcepts.com.

Mobile Marketing – What’s All the Hype About? April 10, 2010

Posted by StrategicGrowth in mobile, mobile coupons, Mobile Marketing, Strategic Growth Concepts.
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You’re hearing it a lot lately – on Facebook, Twitter, national business publications, and even in daily news media – Mobile Marketing is becoming THE way to advertise; it’s often touted as the best direct marketing method available today.  So now you’re wondering – “What exactly is mobile marketing?  Are they right? Should my business be using it?  Is it really as effective as they say it is?  Will my customers want to receive mobile messages?  Can I afford mobile marketing?  Where do I begin?”

So let’s answer those questions!

First, what exactly is mobile marketing? 

According to the Mobile Marketing Association, “Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.”

And that communication and engagement is being implemented by marketers from the smallest ‘mom & pop shop’ to the largest multi-national corporations.  As the traditional marketing channels suffer various levels of decline, mobile marketing is experiencing triple-digit growth annually.

According to Jeff Hayzlett, Chief Marketing Officer / Vice-President, Eastman Kodak Company, mobile phones are “the most direct and personal of all media channels these days… They enable us to remain connected 24/7. No need to log onto the Internet or roam around town looking for a hot spot. Mobile devices are always hot. A marketer’s dream is to engage in meaningful two-way conversations with people who are truly interested in their brand, and mobile gives you that direct line of communication — constantly.

There are various types of mobile marketing, including:

  • SMS (short message service)
    • Also known as ‘texting’
  • MMS (multi-media message service)
    • Messages that contain multi-media objects such as images, video and audio
  • Mobile Web Applications 
    • Browser-based web services such as the World Wide Web using a mobile device
    • Utilizes WAP (Wireless Application Protocol) – an open, global specification that empowers mobile users with wireless devices to easily access and interact with information and services instantly
  • Bluetooth (short-range wireless technology; up to approx. 33 ft)
    • Also known as proximity marketing
    • The localized wireless distribution of advertising content associated with a particular place.  In other words, if you have a cell phone in the proximity of a marketing broadcast, you would be able to receive a message or advertisement
  • Location-Based Marketing
    • Delivers multi-media directly to the user of a mobile device dependent upon their location via GPS technology
  • QR Codes (quick-response barcodes)
    • Two-dimensional barcode
  • Voice
    • IVR (Interactive Voice Response)
      • a technology that automates interactions with telephone callers
    • Voice broadcasting calls numbers from a computer managed list and plays a pre-recorded message to the call recipient or answering machine
    • Pay-per-Call
    • ADC (Abbreviated Dialing Codes) dial the code to access voice content
  • Mobile Banner Ads
  • Mobile Website
    • A Mobile-optimized version of an Internet website providing an easy way for consumers to learn about your company ‘on-the-go’.

Next, Are they right, should your business be using Mobile Marketing?  Is it really as effective as they say it is?

According to the Director of Research at Nielsen Mobile, “People look at every text message they get”, and 97% of them do so within 15 minutes.  Can you think of any other advertising medium where you are almost guaranteed that every person targeted will see your message?

Kodak’s Hayzlett says, “Mobile marketing is quickly growing beyond the experimental and is showing tangible results. Two examples are Barack Obama’s unprecedented mobilization of supporters during his presidential campaign, and the incredibly successful American Idol reality show, where over 20 million mobile users text their votes each week.”  

An additional recent example of mobile’s results is the spectacular fundraising efforts for Haiti which were driven by mobile donations.  Almost $5 million dollars was raised in less than 48 hours via text message contributions, and to-date, more than $30 million has been raised via mobile.

Some industry statistics may help to clarify the effectiveness of Mobile Marketing for you:

  • According to industry estimates, by 2013 the U.S. will top 100% per capita penetration of mobile phone use
  • SMS is typically read within an average of 15 minutes after receipt, and responded to within 60 minutes
  • While 65% of e-mail is spam, less than 10% of SMS (texting) is spam
  • A survey of 2,400 moms reveals that the single most important tech gadget in their lives is the cell phone
  • A Nielsen study indicates more than half of mobile data subscribers (51%) who saw a mobile ad responded to it by sending a text-message, clicking on it, or calling a specific number.
  • In analyzing the mobile audience, Nielsen found that teens were the most likely to recall seeing some type of mobile ad (46%) compared to 29% of users overall.  Asian-Americans and African-Americans were among other demographic groups with high recall rates, at 42% and 40%, respectively.
  • 88% of all mobile subscribers have a text enabled phone. 51% have received SMS marketing messages, and 25% have opted in to marketing messaging from a brand.
  • 14% said they are already open to mobile advertising so long as it is relevant to their interests

Will my customers want to receive mobile messages?

A new survey published by Compete.com indicates smartphone owners are very receptive to mobile coupons.  The survey, which looked at the time of day most smartphone owners use their devices, as well as what mobile advertising concepts they’re most interested in, found that usage during commutes to work and while watching TV were the highest by far.

To find out their receptiveness, the survey asked smartphone owners how interested they were in receiving various types of mobile advertising.  The results were quite interesting, indicating consumers were most interested in receiving grocery coupons (36%), scanable barcodes (29%), offers to save and pursue at leisure (26%), movie theater offers (26%) and promotion/coupon ads (21%) via SMS (text) when passing by a retailer.*

Can I afford mobile marketing?

Absolutely!  Mobile marketing is an extremely cost-effective medium to use with an exceptional return-on-investment.  While some firms have achieved an ROI as high as 54% or 62%, typical results range between 7 – 15%; still quite high as compared with more traditional media such as Direct Mail which typically attains a 2 – 3% ROI.

And now, Mobile Marketing is very accessible for even the smallest of firms.  Small business owners can implement their own unlimited mobile advertising campaigns – within minutes – for as little as $25 per month, through a service now being offered by Strategic Growth Concepts – and, no contracts required!

Where do I begin?

If you would like to learn more about Mobile, please TEXT the word STRATEGIC to 244326.  This will opt you in to Strategic’s Mobile Club, and notify us to schedule you for a FREE demonstration.  Members of our Mobile Club will be eligible for future special offers, and will receive tips on using Mobile Marketing to benefit your business.  If you prefer not to join the Mobile Club but would still like to receive the FREE demonstration, you can contact us directly at info@StrategicGrowthConcepts.com.

Sources: Babycenter.com, March 2008; Experian via Mobile Marketing Watch, Nielsen: Improved Recall, Comfort With Mobile Ads Study; Luth Research June 2009; *Smartphone Owners Want Mobile Coupons, Mobile Marketing Watch

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Should you be interested in learning more about mobile marketing and how it can help grow your business, please review the mobile section of our website, additional mobile marketing articles within this blog, or contact us directly via the website or email at info@strategicgrowthconcepts.com for a FREE initial consultation.

The author, Linda Daichendt, is Founder, CEO and Managing Consultant at Strategic Growth Concepts, a consulting and training firm specializing in start-up, small and mid-sized businesses. She is a recognized small business expert with 20+ years experience in providing Marketing, Operations, HR, and Strategic planning services to start-up, small and mid-sized businesses. Linda can be contacted at linda@strategicgrowthconcepts.com and the company website can be viewed at www.strategicgrowthconcepts.com.

Strategic Growth Concepts Makes Text Messaging Available to Small Businesses April 4, 2010

Posted by StrategicGrowth in Mobile Marketing, Strategic Growth Concepts.
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Mobile Marketing achieves exceptional ROI and generates substantial incremental revenue

Small business owners can now implement their own unlimited mobile advertising campaigns – within minutes – for as little as $25 per month, through a service now being offered by Strategic Growth Concepts.

As part of our continuing effort to provide our clients with the latest technologies available to enable their marketing efforts, Strategic Growth Concepts has become a Certified Mobile Solutions Provider with a national text marketing solution.

Now, businesses such as:

  • retail stores
  • restaurants/cafes/fast food retailers
  • health clubs
  • salons
  • physicians
  • dentists
  • veterinarians
  • consumer service businesses
  • nightclubs
  • realtors
  • banks
  • consumer media (radio/TV/newspaper)
  • B2B firms
  • and many more

can utilize mobile marketing campaigns to communicate with consumers about:

  • appointment reminders
  • cancellation notices
  • reservations
  • take-out orders
  • scheduling appointments
  • daily specials
  • inventory close-outs
  • special order arrivals
  • expected arrival times
  • event notices
  • information requests
  • contest entries
  • surveys
  • new product announcements
  • changes in operating hours
  • and much, much more!

We’re very happy to make this service available to small businesses so they can now take control of their marketing and get large results with a small monthly investment and very little time.   And, no contracts required!

Until April 15th, Strategic is offering a 50% discount to businesses that sign up to utilize our text messaging services.  To obtain a FREE mobile marketing demonstration and learn how your firm can receive a 50% discount on getting started, please read our complete news release.

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Should you be interested in learning more about mobile marketing and how it can help grow your business, please review the mobile section of our website, additional mobile marketing articles within this blog, or contact us directly via the website or email at info@strategicgrowthconcepts.com for a FREE initial consultation.

The author, Linda Daichendt, is Founder, CEO and Managing Consultant at Strategic Growth Concepts, a consulting and training firm specializing in start-up, small and mid-sized businesses. She is a recognized small business expert with 20+ years experience in providing Marketing, Operations, HR, and Strategic planning services to start-up, small and mid-sized businesses. Linda can be contacted at linda@strategicgrowthconcepts.com and the company website can be viewed at www.strategicgrowthconcepts.com.

Smartphone Owners Want Mobile Coupons March 12, 2010

Posted by StrategicGrowth in mobile coupons, Mobile Marketing, Strategic Growth Concepts.
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by Mobile Marketing Watch

A new survey published by Compete.com indicates smartphone owners are very receptive to mobile coupons, especially when it comes to grocery coupons that are easily redeemable via barcodes scanned directly from the device.

The survey, which looked at the time of day most smartphone owners use their devices, as well as what mobile advertising concepts they’re most interested in, found that usage during commutes to work and while watching TV were the highest on the list by far.

To find out their receptiveness, the survey asked smartphone owners how interested they were in receiving various types of mobile advertising.  The results were quite interesting, indicating consumers were most interested in receiving grocery coupons (36%), scanable barcodes (29%), offers to save and pursue at leisure (26%), movie theater offers (26%) and ads via SMS when going by a retailer with a promotion / coupon (21%).

The fact that over 1 in 5 smartphone owners would be interested in these top-5 concepts is very promising for the mobile marketing industry, considering that it’s still in the early stages of mainstream adoption.  Given the nature of smartphones, adoption via this user-group will signal what works and what doesn’t- with concepts that do see mainstream adoption via smartphones making their way to feature phones eventually.

It’s not surprising that barcodes, coupons and other retail-oriented mobile technologies are the first to catch on with consumers.  It’s a concept that provides the most value to users, while not interfering with daily usage like some other concepts.

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Should you be interested in learning more about mobile coupons and how they can help grow your business, or mobile marketing in general, please review the mobile section of our website, additional mobile marketing articles within this blog, or contact us directly via the website or email at info@strategicgrowthconcepts.com for a FREE initial consultation.