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Mobile App’s Impact on Consumer Marketing May 9, 2009

Posted by StrategicGrowth in mobile, Mobile Marketing.
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As the proliferation of mobile apps becomes more prevalent, so to will consumers’ use of mobile devices to replace desktop and laptop computers.  Since these mobile devices will typically always be carried “on the person” of the consumer, marketers are presented with an extraordinary opportunity to explore GPS-targeted marketing programs to promote their firms and products.

To gain additional insight into the evolution of the mobile applications market and the opportunities they provide, please review the following article:  Click HERE.

Mobile Advertising Up 26% From 2008 May 6, 2009

Posted by StrategicGrowth in mobile, Mobile Marketing.
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Clipped from BitBriefs @ http://bitbriefs.com

Mobile advertising growth has slowed sharply over the past few months but is expected to reaccelerate next year, just as a growing number of cellphones built with Google Inc.’s (GOOG) Android software are expected to hit the market. U.S. advertisers are seen spending $229 million on mobile ads this year, up 26% from $169 million in 2008, according to a report by Brian Wieser, global director of forecasting for Magna, a unit of Interpublic Group of Cos.’ (IPG) Mediabrands division. Magna’s last forecast in July 2008 projected mobile ad spending would increase 43% to $298 million in 2009. Still, Wieser said despite the slowdown over the past several months, mobile ads remain one of the fastest growing emerging mediums on Madison Avenue. Magna predicted that mobile ad spending could nearly double by 2011, reaching $409 million. Read more at www.smartmoney.com

For additional information on Mobile Marketing, or to learn how we can help you develop a Mobile Marketing campaign for your firm, please contact us via our website or email us at info@strategicgrowthconcepts.com

Mobile Marketing – the Inside Scoop! April 15, 2009

Posted by StrategicGrowth in mobile, Mobile Marketing.
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Today’s BlogTalkRadio broadcast on “Mobile Marketing” consisted of an expert panel of nationally renowned mobile marketing industry insiders, including:  Kim Graham Lee, CEO of Vontoo; Matt Silk, Sr. VP of Waterfall Mobile; Kim Dushinski, President/Founder of Mobile Marketing Profits and author of ‘The Mobile Marketing Handbook’; and Michael Becker, Co-founder and VP of Mobile Strategies at iLoop Mobile and co-author of ‘Mobile Internet for Dummies’ and ‘Web Marketing All-in-One for Dummies’.

Our panel provided a wealth of information on the different types of mobile marketing options, best practices, choosing vendors, industry trends, mobile strategies that perform the best, and examples of clients that have utilized mobile marketing effectively.  The consistent theme throughout the broadcast – “just get started, stick your toe in and try it out to figure what works best for your firm”.

Hear the completed broadcast at http://blogtalkradio.com/strategicgrowthconcepts.

For additional information on Mobile Marketing, or to learn how we can help you develop a Mobile Marketing campaign for your firm, please contact us via our website or email us at info@strategicgrowthconcepts.com

MARKETING YOUR COMPANY VIA MOBILE April 6, 2009

Posted by StrategicGrowth in email marketing, mobile, Strategic Growth Concepts.
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As with all small businesses, I am always researching to find additional ways of promoting my company to increase my customer base.  However, given my personal business background in the wireless industry I have become a strong proponent of mobile marketing and see it as “the next internet” if you will.  Therefore I’m putting in place several items that I believe will be of interest to those looking for newer, cost-effective methods of marketing their business.

First, I’ve gone on the search for as much information on mobile marketing as I can find since my familiarity with it provides me with enough knowledge to know that even experienced marketers are going to need some training.  They’ll need education in the various methods of mobile marketing, how those methods work, what they cost, and which method will be most effective for reaching their particular target audience.  As a source that small businesses turn to for information, I want to be able to provide that information  in an easy-to-understand way, so over the next few weeks I will be developing a series of blog posts that focus on different aspects of mobile marketing to help make it easier for the average small business owner or marketing practitioner to understand.

Second, I have scheduled a panel discussion with a group of mobile marketing experts on an upcoming segment of my BlogTalkRadio show, ‘Strategic Marketing Concepts for Small Business’.  This segment will air on Tuesday, April 14th at 2:30 p.m. EDT.  Panel members are still being finalized so more information on this will be provided within the next few days, however, let me assure you I am VERY excited about the experts that have offered to participate as they are some of the industry’s leading experts – and I’m quite confident that listeners will leave the broadcast with a great deal of useful information.

Third, I found an interesting mobile tool and decided to try it out.  There is an online program by the name of Mofuse (which can be found at www.mofuse.com) that will take your existing blog and convert it to a mobile-compliant site so it can be more easily viewed on cellphones – and it’s FREE!  Therefore, I have taken each of my blogs and entered them into the system to try out the program.  They can be viewed at the following mobile web addresses:  http://strategicgrowth.mofuse.mobi and http://hrconcepts.mofuse.mobi and http://marketingwithnewtechnology.mofuse.mobi .  You can either access them at these addresses directly from your cell, or you can enter the addresses into the web where you will be brought to a page on which you can enter your cell phone number and have the site sent to your phone via text message.  The idea I’m pursuing is making blogs easier to read from wherever you are, thereby increasing the small business owner’s access to potential customers.  Have a look at the blogs via mobile and let me know what you think!

As we delve deeper into the topic of mobile advertising over the course of the next few weeks, I am confident that many of you will be intrigued by the wide variety of ways in which mobile marketing can be utilized to promote your business.  Today, it’s cutting edge stuff; tomorrow, it will become as standard to us as email is today.  So if you’ve ever chastised yourself for waiting too long to take advantage of new technology in promoting your business, follow with us over the next several weeks and this time, be one of the first instead of one of the last!

For additional information on Mobile Marketing, or to learn how we can help you develop a Mobile Marketing campaign for your firm, please contact us via our website or email us at info@strategicgrowthconcepts.com

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 Strategic Growth Concepts is a Detroit-based firm that provides training and consulting services to start-up, small and mid-sized businesses in the areas of Start-up, Marketing, Operations, HR and Strategic Planning.  The firm’s CEO, Linda Daichendt is a recognized business expert with 20+ years of corporate, small business and franchising experience.  Linda can be contacted at linda@strategicgrowthconcepts.com , and the company website can be viewed at www.strategicgrowthconcepts.com.

Mobile Marketers Guide to Mobile Commerce March 16, 2009

Posted by StrategicGrowth in mobile, Social Media, Uncategorized, Web 2.0.
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I read an interesting article recently in the Mobile Marketers trade association newsletter regarding the use of Mobile Commerce as an advertising channel. The article provided examples of firms that had used Mobile advertising quite effectively, made reference to the fact that consumers took awhile to warm up to eCommerce as an advertising/purchasing channel and that the same was likely with Mobile Commerce, and it also contained links to excellent Mobile Commerce educational tools. Among the tools available via this article is a PDF copy of the Mobile Marketer’s Classic Guide to Mobile Commerce, an excellent overview of this emerging industry. The link below will take you to the article on the trade association’s website.

http://www.mobilemarketer.com/cms/news/commerce/2173.html

While you’re there, I also encourage you to review the website for additional industry white papers and educational materials, as well as a section where you can sign up for a free educational newsletter. I have found this site to be quite full of very useful information and refer to it often.

Now is the time to learn everything you can about Mobile Marketing and Mobile Commerce as it’s becoming obvious that this is likely the next big advertising/purchasing channel. Though this channel is still in its infancy, due to the high penetration of cell phone users in the U.S. (approximately 85% market penetration) and higher-still penetration in Europe (140% market penetration – meaning that users have multiple devices), it is highly likely that Mobile Marketing/Mobile Commerce is not going away but rather will become an integral part of our everyday lives.

Let me know if you find this article link of value; if so, I will continue to seek out similar educational tools and opportunities to make available to you.

For additional information on Mobile Marketing, or to learn how we can help you develop a Mobile Marketing campaign for your firm, please contact us via our website or email us at info@strategicgrowthconcepts.com