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Learn Why You Need a Mobile Strategy for Your Company May 7, 2010

Posted by StrategicGrowth in marketing strategies, mobile, Mobile Marketing, Strategic Growth Concepts.
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Today, every company needs to have a mobile marketing strategy that integrates mobile with other marketing tools they are implementing; mobile tools might include:  a mobile website, text messaging (SMS), MMS, QR Codes, banner ads and more (learn more about each type of mobile marketing on our website).

A mobile strategy should thread through all avenues of marketing that are existing already within a company and should not be a separate entity, according to Marci Troutman, CEO of Siteminis, Atlanta in an article for Mobile Marketer Daily entitled, “Why Brands Must Have a 360-Degree Mobile Web Strategy“.   She further indicates that it’s most effective when mobile becomes an additional marketing channel threading though and linking to all existing channels, i.e., store signage, electronic media, print media, Internet and store associate training.

In the same article, Ran Farmer, managing director of Netbiscuits, Washington says, “Do not misunderstand mobile to be the little brother of the PC Web.  Mobile will very soon be much bigger than the PC Web.”

If you would like to learn more about how Mobile Marketing can help your business, please contact us at info@StrategicGrowthConcepts.com, visit our PC website or visit our mobile website on your cellphone at StrategicGrowthConcepts.mobi.  You can also text the word STRATEGIC to 244326 to join our Strategic Growth club and to become eligible for discounts on Mobile Marketing services for your company.


The author, Linda Daichendt, is Founder, CEO and Managing Consultant at Strategic Growth Concepts, a consulting and training firm specializing in start-up, small and mid-sized businesses. She is a recognized small business expert with 20+ years experience in providing Marketing, Operations, HR, and Strategic planning services to start-up, small and mid-sized businesses. Linda can be contacted at linda@strategicgrowthconcepts.com and the company website can be viewed at www.strategicgrowthconcepts.com.