BP Oil Spill Driving Increased Awareness of QR Codes August 1, 2010Posted by StrategicGrowth in marketing strategies, mobile, Mobile Marketing, Strategic Growth Concepts.
Tags: Be the One, BP oil spill, Dave Matthews, Drew Brees, Eli Manning, Haiti, John Goodman, Lenny Kravitz, QR codes, Reuters, Sandra Bullock, Strategic Growth Concepts
Just like donations to Haiti were the driving impetus to making text messaging mainstream in consumer consciousness, it appears that BP oil disaster recovery efforts may have the same affect on QR codes.
Read the following, QR Codes To The Rescue In The Gulf To Address The BP Oil Spill, for an excellent story on efforts being implemented as part of the ‘Be the One’ campaign that includes the participation of such celebrities as: Sandra Bullock, Lenny Kravitz, Dave Matthews, John Goodman, Drew Brees, Eli Manning and many others. The effort is being helped in a ‘big’ way by Reuters. It should be noted that there has recently been some controversy indicating that BP Oil itself may be behind the campaign, and stories are circulating that Sandra Bullock has pulled her support. However, the controversy has seemed to increase the awareness of the campaign, and it is our opinion that it likely to spur even greater awareness of QR codes as a result.
We at Strategic Growth Concepts believe that if this campaign achieves the level of awareness that the Haiti campaign did, it will go a long way toward not only helping the Gulf communities, but also toward making QR codes high on the radar of advertisers looking for highly effective, cost-efficient ways of reaching consumers with their message.
If reading this article makes you see the opportunities presented by QR codes and would like to explore this technology to promote your business, please contact us for assistance via our website or email at info@StrategicGrowthConcepts.com.
The author, Linda Daichendt, is Founder, CEO and Managing Consultant for Strategic Growth Concepts, a marketing / management consulting firm focused on start-up, small and mid-sized businesses. Areas of specialization include: Mobile Marketing, Social Media Marketing, and Virtual Events production. Linda is a recognized small business marketing expert with 20+ years of experience in a wide variety of industries.
Linda is available for consultation on Mobile Marketing and other topics, and can be contacted at Linda@StrategicGrowthConcepts.com. The company website can be viewed at www.StrategicGrowthConcepts.com . For more information on Mobile Marketing please visit the Mobile Marketing section of the Strategic Growth Concepts website.
QR Codes: The Next Step in Retailer Loyalty Programs April 26, 2010Posted by StrategicGrowth in marketing strategies, Marketing-changing technology, mobile, Mobile Marketing.
Tags: mobile advertising, mobile loyalty programs, Mobile Marketing, Nielsen, QR codes, retailer loyalty programs, Strategic Growth Concepts, technology
As part of our on-going information series about Mobile Marketing, we are working to make our readers familiar with the different types of Mobile Marketing tools available for promoting your products and services. One that has yet to gain much attention is QR (quick-response) codes. While not yet part of the mainstream here in the U.S., in Europe and Asia these codes are an everyday technology for consumers and retailers, and our research tells us it won’t be long before that’s also the case here.
Think of QR codes as the barcodes currently read by the cashier at your local grocery store. Those codes contain product information such as pricing, sku, inventory info, etc.; scanning the info enables them to move you quickly thru checkout, and if you are part of the grocery store loyalty/discount program, then it also uploads a history of your purchases to your account. This allows the grocery chain to provide you with special offers related to the types of purchases you make, it helps them see how often you visit their store, and it helps them with inventory/purchasing management.
QR codes are the same thing – but these are scannable by cell phones – and any company can put whatever information inside the code that they would like. Read the article below for a more detailed overview of QR codes and their potential use for retailers.
By Jeff Weidauer for RetailCustomerExperience.com
The Nielsen Company recently predicted that smart phones will overtake “feature phones” (those without a keyboard and internet access) by next year. Most business people are already carrying an iPhone, Blackberry, or one of the many Windows Mobile smart phones; the rest of the population isn’t far behind. In fact, while smart phones started as a business tool, two-thirds of new buyers are personal users.
Mobile coupons have already begun to make inroads into what was once the domain of the venerable paper version; there are more sites to find and download mobile coupons now than one can reasonably visit. While these coupons don’t require a smart phone, viewing and scanning them is certainly easier on the increased screen real estate the smart phone platform offers.
If you’re a retailer, the logical question is, “What’s next?” The answer: QR codes.
Also known as 2D barcodes, or matrix codes, QR (for quick response) codes are in use throughout Europe and Asia, and thanks to the growth of smart phones, they are beginning to make their way to the United States. QR codes are essentially a way to link online content to a mobile device.
Using a scanner — numerous versions are available for mobile phones — the shopper scans the code and is redirected to a website, or a video, or some other content that the creator of the code has developed. Today, you’re most likely to come across them in the United States in a magazine ad, inviting you to scan the code and be taken to a link with more information.
Retailers should be working to implement this technology as soon as possible; while QR codes are not in the mainstream today, they will be very soon. Recent research predicts that two-thirds of retailers are planning a digital mobile initiative launch before the end of this year, and many of these will include a QR code capability. Manufacturers are already planning to incorporate this technology into advertising and packaging.
Of course, there is a great deal more to the technology, but the premise is as tantalizing as it is simple: shoppers scan a barcode on the shelf edge using their mobile devices, possibly with a branded scanner that you, the retailer, provide. This scanner could, and should, be part of a complete mobile application that connects your brand to the shopper and assists her throughout the path to purchase.
Once she scans the code on the shelf, the shopper is taken to a website or some other mobile-enabled content and provided with information the retailer controls. At the same time, a retailer can collect information on the shopper, such as where and when she scanned the code, how many codes she scanned, and what actions she may have taken afterward. Interface this with a retailer’s loyalty database, and the possibilities for connecting in a meaningful manner with the best shoppers become clear.
Nearly every retailer today has some type of loyalty program. Most involve issuing a card or key tag to shoppers, and most entice shoppers to use their cards by offering temporary price reductions that are only available to card holders. From here, data are gathered and analyzed, with the intent of providing insights that allow the retailer to market more effectively to shoppers based on their purchase behavior.
Consider the possibilities if that same program is tied to shoppers via their mobile device rather than a key tag. And instead of just getting the results of shopper behavior after the fact, consider the benefits of getting in on the pre-shop planning: list-making, coupons, etc. Then follow the shopper to the store and connect with her there via QR codes at the shelf edge — codes that are unique to that store and offer benefits that are relevant to that local shopper. Then follow up with the shopper with a post-shop program that could include surveys, savings analyses to show her how much she saved, and offers for her next trip to make sure it’s to your store.
Once a retailer starts thinking beyond the key tag and becomes a part of the process rather than just looking at results after the fact, opportunities abound. With this approach a retailer is not just throwing out offers, it’s having a dialogue with its shoppers; building and maintaining a relationship that benefits both the retailer and the shopper for the long term.
The technology is available today — right now. And right now is a good time to start preparing for when the smart phone becomes the mobile device of choice. Engage shoppers today with a QR code at the shelf, and start building an overall mobile loyalty strategy that goes far beyond the key tag.
Jeff Weidauer is vice president of marketing for Vestcom International Inc., a provider of technological retail solutions based in Little Rock, Ark. (Photo by CoCreatr.)
Should you be interested in learning more about mobile marketing and how it can help grow your business, please review the mobile section of our website, additional mobile marketing articles within this blog, or contact us directly via the website or email at firstname.lastname@example.org for a FREE initial consultation.
The author, Linda Daichendt, is Founder, CEO and Managing Consultant at Strategic Growth Concepts, a consulting and training firm specializing in start-up, small and mid-sized businesses. She is a recognized small business expert with 20+ years experience in providing Marketing, Operations, HR, and Strategic planning services to start-up, small and mid-sized businesses. Linda can be contacted at email@example.com and the company website can be viewed at www.strategicgrowthconcepts.com.
Mobile Marketing Now Aiding Non-profits in Fundraising August 5, 2009Posted by StrategicGrowth in mobile, Mobile Marketing, Strategic Growth Concepts, Web 2.0.
Tags: advertising, ASPCA, cellular phones, ecommerce, economy affect on non-profit fundraising, Haiti, marketing, mobile advertising, mobile commerce, Mobile Marketing, mobile phones, non-profit fundraising, QR codes, Red Cross, Restorre the Gulf, SMS, Strategic Growth Concepts
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Mobile Marketing strategies are now being put to work to help non-profit organizations provide information to their constituencies and also, to RECEIVE DONATIONS!
A recent article by Mobile Marketer Daily reviews a new Mobile Marketing campaign being implemented by the ASPCA (American Society for the Prevention of Cruelty to Animals). They will be utilizing mobile strategies to disseminate animal health tips, shelter locations, and to receive donations. Obviously, this new campaign will also assist them in increasing their database of those interested in animal issues so they may refer to them for future programs as well. They’re accomplishing a lot by the use of Mobile Marketing strategies, and setting the bar at a high level for those non-profits who are struggling because of today’s economic environment and want to follow in their footsteps.
If you would like to learn more about the ASPCA’s Mobile Marketing campaign to consider how your organization might apply similar strategies, click HERE to access the full article.
EDITOR’S ADDED NOTE: An additional example of Mobile Marketing being used for non-profit fundraising is the Red Cross campaign to raise funds for Haiti. SMS (text) messaging was the mobile vehicle utilized, and the Red Cross did a great job of integrating the mobile donation option into their entire marketing strategy – TV, print, social media, etc. Within 48 hours, $5 million dollars were raised, to-date, over $40 million has been raised for this effort – all in $10 increments via text messaging!
A more recent example was the ‘Restore the Gulf’ campaign implemented by non-profit organization in New Orleans. This campaign utilized a QR code which allowed supporters to access a video and online petition in support of the cause. This celebrity-supported effort has made national headlines due to the unique nature of the campaign; results are not yet available.
If you work for, or volunteer for, a non-profit and would like to explore the ways in which Mobile Marketing can be utilized to market your organization, we would be happy to assist you in developing a customized program to aid you in increasing donations and providing information to your constituencies. Please feel free to contact us via our website or via email at linda@StrategicGrowthConcepts.com to schedule a FREE initial consultation.