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What is your New Year’s resolution for your business in 2011? December 29, 2010

Posted by StrategicGrowth in email marketing, location-based technology, marketing strategies, Marketing-changing technology, mobile, Mobile Marketing, Social Media, Strategic Growth Concepts, Virtual Technology.
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4 comments

I had someone ask me today about their business, “If I could do one thing better, what would it be?”.  As a business consultant, I am frequently asked some version of this question, but today it got me thinking that the start of a new year is probably a great time to pass along one of the answers to that question that I give to everyone who asks it of me.  Are you ready?  Here it comes!

Resolve for 2011 to fully embrace technology and to completely integrate it thoughout every aspect of your business; from your marketing, to how you work with and interact with clients and staff, to how you manage your administrative tasks and actually operate your business, etc.

What I mean by this is:  integrate and take advantage of all the benefits that today’s technologies have to offer, including:  webinars and other types of virtual events (including virtual environment events), social media, mobile technology (and I don’t just mean mobile marketing), cloud computing software options, video, email and any other type of technology that will help you increase efficiency, productivity, and profitability. 

Those that don’t choose to embrace technology will be left behind very quickly because 2011, I believe, will be a ‘game-changing’ year for how business is being conducted.  If you continue to do business as you always have, you will very quickly become irrelevant.

Think about your business in a new way, for example:

  • could mobile technology enable your customers to order and pay for your products or services via their cell phone?
  • can you use social media to interact with your customers and potential customers on a more in-depth level so you can be certain you’re providing the products and services they need?
  • will location-based technologies enable you to more effectively target potential customers?
  • do you have an email marketing program to keep clients, vendors and staff aware of what’s going on in your business?  If not, why not?
  • can you make your field staff more productive by dispatching them with tools provided by GPS mobile technology?
  • can you get more immediate response to special offers by sending them directly to your existing customers via their cell phones?
  • can cloud-computing technology allow you to access information from wherever you are as long as you have some sort of mobile computing device or a computer available?
  • can you be more available to your staff for those decisions only you can make if you’ve embraced the use of a SmartPhone or tablet device?
  • can you cut down on travel costs, and yet increase the number of people that you can effectively interact with to present your products or services by engaging in virtual sales and training programs?
  • can bluetooth or QR code mobile technologies help your firm in the manufacturing or supply chain processes?
  • can mobile marketing technologies make your marketing more effective?
  • would video technology help you more effectively communicate the benefits of your product or service?
  • can mobile technology help you increase the viability of the leads you receive at the next trade show you participate in?
  • can participating in virtual trade shows help you decrease travel costs for your staff, and the ‘down time’ that results from that travel, while increasing the number of viable leads you receive?
  • could social media, mobile and virtual technology increase your ability to recruit new employees with higher rates of effectiveness?

So far, I’ve not found one business that I’ve spoken with or worked with that would not be positively impacted by increased integration of technology in their business.  Given that, I now challenge you to consider how technology can help to improve your business – and as a result, your life.  If you would like some assistance in evaluating your business and the options available to you, please contact us, Strategic Growth Concepts is here to help!

Here’s to increased efficiency, productivity and profitability in 2011!

AUTHOR’S NOTE:  Very interesting article on a related topic on TechCrunch; click here to read, ‘Seven Technologies That Will Rock 2011’

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The author, Linda Daichendt, is Founder, CEO and Managing Consultant for Strategic Growth Concepts, a marketing / management consulting firm focused on start-up, small and mid-sized businesses.  Areas of specialization include:  mobile technology optimization and marketing for increased productivity and profitability, social media marketing, and virtual events production.  Linda is a recognized small business expert with 20+ years of experience in a wide variety of industries.  She is also the Founder of the Mobile Technology Association of Michigan, a mobile industry trade association, and the Co-founder of Mobile Monday Michigan, a mobile industry networking and education organization.

Linda is available for consultation, and can be contacted at Linda@StrategicGrowthConcepts.com.  The company website can be viewed at www.StrategicGrowthConcepts.com

BP Oil Spill Driving Increased Awareness of QR Codes August 1, 2010

Posted by StrategicGrowth in marketing strategies, mobile, Mobile Marketing, Strategic Growth Concepts.
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2 comments

Just like donations to Haiti were the driving impetus to making text messaging mainstream in consumer consciousness, it appears that BP oil disaster recovery efforts may have the same affect on QR codes.

Read the following,  QR Codes To The Rescue In The Gulf To Address The BP Oil Spill, for an excellent story on efforts being implemented as part of the ‘Be the One’ campaign that includes the participation of such celebrities as:  Sandra Bullock, Lenny Kravitz, Dave Matthews, John Goodman, Drew Brees, Eli Manning and many others.  The effort is being helped in a ‘big’ way by Reuters.  It should be noted that there has recently been some controversy indicating that BP Oil itself may be behind the campaign, and stories are circulating that Sandra Bullock has pulled her support.  However, the controversy has seemed to increase the awareness of the campaign, and it is our opinion that it likely to spur even greater awareness of QR codes as a result.

We at Strategic Growth Concepts believe that if this campaign achieves the level of awareness that the Haiti campaign did, it will go a long way toward not only helping the Gulf communities, but also toward making QR codes high on the radar of advertisers looking for highly effective, cost-efficient ways of reaching consumers with their message.

If reading this article makes you see the opportunities presented by QR codes and would like to explore this technology to promote your business, please contact us for assistance via our website or email at info@StrategicGrowthConcepts.com.

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The author, Linda Daichendt, is Founder, CEO and Managing Consultant for Strategic Growth Concepts, a marketing / management consulting firm focused on start-up, small and mid-sized businesses.  Areas of specialization include:  Mobile Marketing, Social Media Marketing, and Virtual Events production.  Linda is a recognized small business marketing expert with 20+ years of experience in a wide variety of industries. 

Linda is available for consultation on Mobile Marketing and other topics, and can be contacted at Linda@StrategicGrowthConcepts.com.  The company website can be viewed at www.StrategicGrowthConcepts.com .  For more information on Mobile Marketing please visit the Mobile Marketing section of the Strategic Growth Concepts website.

Mobile Integrated Into Marketing Strategy = Success & Increased Revenue, Part II May 16, 2010

Posted by StrategicGrowth in marketing strategies, mobile, mobile coupons, Mobile Marketing, Social Media, Strategic Growth Concepts.
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Part II – Low-Cost / No-Cost Methods of Mobile Marketing

In Part I of our multi-part Mobile Marketing series we learned that Mobile Marketing is most effective when incorporated into an overall marketing strategy, and used as a supplement to the mediums you are already using. 

In Part II of our series we’re going to discuss a variety of low-cost or no-cost methods of Mobile Marketing that a small business can utilize to promote their firm.  So let’s look at some ways a small business without a substantial budget can incorporate Mobile Marketing into their existing marketing strategy:

  1. Local Business Listings – These are the free yellow page listings by Google, Yahoo, Microsoft and many other directories; and these directories are the resource that consumers will use to find your business – particularly when they are ‘on the road’ and searching on their mobile device. There are over 60 local business listing websites on the Internet in five different categories. They include the search engines, social communities, 411 websites (aka yellow page type websites), GPS websites and the age old business directory.  Most of them are free but need to be ‘claimed’ by your company in order to insure they contain accurate information that drives customers to your business.  Failure to ‘claim’ your listing may mean that inaccurate information about your firm is posted to them from other sources, or that someone else may hijack your listing for unscrupulous purposes.  To effectively ‘claim’ your listings can be extremely time-consuming and tedious, therefore, an alternative option is our Local Business Listings Management Service which can handle this task for you.
  2. Google Mobile Coupons – Google is just one of the search engine directories where your business should be listed to insure it will be found via Internet or Mobile search, however, Google offers a distinctive advantage.  For over a year now Google has been offering all businesses with a Google Local Business Listing the ability to include Mobile Coupons as part of their listing.  The Mobile Coupon tool is FREE to use, and you can include multiple coupons with your listing.  Then when your firm comes up in the search listings, potential customers will also see your Coupon.  It could be just the advantage you need to make them pick your company over your competitor’s!
  3. Social Media – many of the most prominent social media sites now allow members to access them via their mobile phones, in fact, Facebook which boasts 400 million users, recently publicized statistics which indicate that more than 100 million of those users are using mobile phones to manage their account.  This means if your firm already has a presence on social media, that you are likely already benefitting from Mobile Marketing without taking any additional actions.  However, if you’re not yet participating in social media, then it’s time to get on board!  If you would like to learn how social media can work for your firm and help to increase your Mobile Marketing presence, or if you would like assistance in developing and managing a social media program, please go to the social media section of our website.
  4. SMS Messaging (text messaging) – According to the Director of Research at Nielsen Mobile, “People look at every text message they get”, and they do so within 15 minutes; in fact, studies show that 97% of cell service subscribers read any text messages they get within 15 minutes.  Can you think of any other advertising medium where you are almost guaranteed that every person targeted will see your message?  In today’s “on-the-go” world, studies show that 84% of mobile phone users keep their device within 10 feet of them at all times.  Considering that over 85% of potential consumers have a cell phone, that’s a huge potential customer base that’s easily accessible (as long as they have opted-in to receive messages from you)!  Recent surveys also indicate that consumers are very accepting of mobile offers sent to their phones as long as they are from companies in which they have interest.  The really good news is that the technology has advanced far enough that there are now SMS Mobile Marketing platforms where you can easily create your own text messaging campaigns within minutes – and starting as low as $25 per month!  Learn more about your text messaging options on our website.  Some ways you might use SMS messaging might include:  coupons, contests, regular ‘tips’ about your product or service, and incorporating your KEY WORD and SHORT CODE in your print, billboard, radio or TV advertising to encourage people to opt-in to your mobile list so you can then contact them via SMS on a regular basis with offers designed to encourage them to do business with you again.
  5. Mobile Website – In the last 5 years it has become an imperative rather than an option to have an Internet website.  Now, it is also becoming an imperative to have a mobile version of your website.  These sites are optimized specifically for easy viewing on the wide variety of mobile phones available today and are NOT just scaled down versions of your Internet website.  However, technology advances have also made this option much easier to implement, and services exist where you can build your own mobile website or have it done for you typically for several hundred dollars or less.  Learn more about mobile website options on our website.
  6. QR Codes – Another very viable and cost-effective Mobile Marketing option are QR codes.  These are 2-dimensional graphics (similar to the barcodes on products you buy at the grocery store) that contain information that can lead your customers to a website, display a coupon, provide driving directions or a map, provide contact information, or many other valuable uses. In order to ‘read’ a QR code a consumer downloads a QR code reader into their phone (though the software comes standard in Europe and Asia, that is not yet the case in the U.S. but likely will be soon), then they take a picture of the code with phone’s camera and the software automatically sends them to whatever content you had embedded within your code.  You as an advertiser can place these codes in your print ads, on websites, on billboards, on t-shirts, in emails, or on any other printable or digital medium where a camera would be able to take a picture of it.  Learn more about using QR Codes on our website.

This is just a brief overview a few of the many ways in which Mobile Marketing can be utilized to promote your business cost-effectively.  If you would like to learn more about the ways Mobile Marketing can help your business specifically, please contact us via our website or email us at info@StrategicGrowthConcepts.com .

In Part III of this series, we’ll review case studies that show a variety of ways Mobile Marketing is being utilized by other small businesses so you can begin to consider how to apply this high ROI  technology to your business.  Future segments of the series will continue to explore Mobile Marketing, and attempt to answer any questions submitted to us about the medium.  If you would like to have your questions about Mobile Marketing incorporated into our series, please submit them to us directly at info@StrategicGrowthConcepts.com and include “Mobile Marketing Questions” in the subject line of the email.

Learn Why You Need a Mobile Strategy for Your Company May 7, 2010

Posted by StrategicGrowth in marketing strategies, mobile, Mobile Marketing, Strategic Growth Concepts.
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Today, every company needs to have a mobile marketing strategy that integrates mobile with other marketing tools they are implementing; mobile tools might include:  a mobile website, text messaging (SMS), MMS, QR Codes, banner ads and more (learn more about each type of mobile marketing on our website).

A mobile strategy should thread through all avenues of marketing that are existing already within a company and should not be a separate entity, according to Marci Troutman, CEO of Siteminis, Atlanta in an article for Mobile Marketer Daily entitled, “Why Brands Must Have a 360-Degree Mobile Web Strategy“.   She further indicates that it’s most effective when mobile becomes an additional marketing channel threading though and linking to all existing channels, i.e., store signage, electronic media, print media, Internet and store associate training.

In the same article, Ran Farmer, managing director of Netbiscuits, Washington says, “Do not misunderstand mobile to be the little brother of the PC Web.  Mobile will very soon be much bigger than the PC Web.”

If you would like to learn more about how Mobile Marketing can help your business, please contact us at info@StrategicGrowthConcepts.com, visit our PC website or visit our mobile website on your cellphone at StrategicGrowthConcepts.mobi.  You can also text the word STRATEGIC to 244326 to join our Strategic Growth club and to become eligible for discounts on Mobile Marketing services for your company.

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The author, Linda Daichendt, is Founder, CEO and Managing Consultant at Strategic Growth Concepts, a consulting and training firm specializing in start-up, small and mid-sized businesses. She is a recognized small business expert with 20+ years experience in providing Marketing, Operations, HR, and Strategic planning services to start-up, small and mid-sized businesses. Linda can be contacted at linda@strategicgrowthconcepts.com and the company website can be viewed at www.strategicgrowthconcepts.com.

QR Codes: The Next Step in Retailer Loyalty Programs April 26, 2010

Posted by StrategicGrowth in marketing strategies, Marketing-changing technology, mobile, Mobile Marketing.
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As part of our on-going information series about Mobile Marketing, we are working to make our readers familiar with the different types of Mobile Marketing tools available for promoting your products and services.  One that has yet to gain much attention is QR (quick-response) codes.  While not yet part of the mainstream here in the U.S., in Europe and Asia these codes are an everyday technology for consumers and retailers, and our research tells us it won’t be long before that’s also the case here.

Think of QR codes as the barcodes currently read by the cashier at your local grocery store.  Those codes contain product information such as pricing, sku, inventory info, etc.; scanning the info enables them to move you quickly thru checkout, and if you are part of the grocery store loyalty/discount program, then it also uploads a history of your purchases to your account.  This allows the grocery chain to provide you with special offers related to the types of purchases you make, it helps them see how often you visit their store, and it helps them with inventory/purchasing management.

QR codes are the same thing – but these are scannable by cell phones – and any company can put whatever information inside the code that they would like.  Read the article below for a more detailed overview of QR codes and their potential use for retailers.

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QR codes: Building a mobile loyalty program beyond key tags

By Jeff Weidauer for RetailCustomerExperience.com

The Nielsen Company recently predicted that smart phones will overtake “feature phones” (those without a keyboard and internet access) by next year. Most business people are already carrying an iPhone, Blackberry, or one of the many Windows Mobile smart phones; the rest of the population isn’t far behind. In fact, while smart phones started as a business tool, two-thirds of new buyers are personal users.

Mobile coupons have already begun to make inroads into what was once the domain of the venerable paper version; there are more sites to find and download mobile coupons now than one can reasonably visit. While these coupons don’t require a smart phone, viewing and scanning them is certainly easier on the increased screen real estate the smart phone platform offers.

If you’re a retailer, the logical question is, “What’s next?” The answer: QR codes.

Also known as 2D barcodes, or matrix codes, QR (for quick response) codes are in use throughout Europe and Asia, and thanks to the growth of smart phones, they are beginning to make their way to the United States. QR codes are essentially a way to link online content to a mobile device.

Using a scanner — numerous versions are available for mobile phones — the shopper scans the code and is redirected to a website, or a video, or some other content that the creator of the code has developed. Today, you’re most likely to come across them in the United States in a magazine ad, inviting you to scan the code and be taken to a link with more information.

Retailers should be working to implement this technology as soon as possible; while QR codes are not in the mainstream today, they will be very soon. Recent research predicts that two-thirds of retailers are planning a digital mobile initiative launch before the end of this year, and many of these will include a QR code capability. Manufacturers are already planning to incorporate this technology into advertising and packaging.

Of course, there is a great deal more to the technology, but the premise is as tantalizing as it is simple: shoppers scan a barcode on the shelf edge using their mobile devices, possibly with a branded scanner that you, the retailer, provide. This scanner could, and should, be part of a complete mobile application that connects your brand to the shopper and assists her throughout the path to purchase.

Once she scans the code on the shelf, the shopper is taken to a website or some other mobile-enabled content and provided with information the retailer controls. At the same time, a retailer can collect information on the shopper, such as where and when she scanned the code, how many codes she scanned, and what actions she may have taken afterward. Interface this with a retailer’s loyalty database, and the possibilities for connecting in a meaningful manner with the best shoppers become clear.

Nearly every retailer today has some type of loyalty program. Most involve issuing a card or key tag to shoppers, and most entice shoppers to use their cards by offering temporary price reductions that are only available to card holders. From here, data are gathered and analyzed, with the intent of providing insights that allow the retailer to market more effectively to shoppers based on their purchase behavior.

Consider the possibilities if that same program is tied to shoppers via their mobile device rather than a key tag. And instead of just getting the results of shopper behavior after the fact, consider the benefits of getting in on the pre-shop planning: list-making, coupons, etc. Then follow the shopper to the store and connect with her there via QR codes at the shelf edge — codes that are unique to that store and offer benefits that are relevant to that local shopper. Then follow up with the shopper with a post-shop program that could include surveys, savings analyses to show her how much she saved, and offers for her next trip to make sure it’s to your store.

Once a retailer starts thinking beyond the key tag and becomes a part of the process rather than just looking at results after the fact, opportunities abound. With this approach a retailer is not just throwing out offers, it’s having a dialogue with its shoppers; building and maintaining a relationship that benefits both the retailer and the shopper for the long term.

The technology is available today — right now. And right now is a good time to start preparing for when the smart phone becomes the mobile device of choice. Engage shoppers today with a QR code at the shelf, and start building an overall mobile loyalty strategy that goes far beyond the key tag.

Jeff Weidauer is vice president of marketing for Vestcom International Inc., a provider of technological retail solutions based in Little Rock, Ark. (Photo by CoCreatr.)
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Should you be interested in learning more about mobile marketing and how it can help grow your business, please review the mobile section of our website, additional mobile marketing articles within this blog, or contact us directly via the website or email at info@strategicgrowthconcepts.com for a FREE initial consultation.

The author, Linda Daichendt, is Founder, CEO and Managing Consultant at Strategic Growth Concepts, a consulting and training firm specializing in start-up, small and mid-sized businesses. She is a recognized small business expert with 20+ years experience in providing Marketing, Operations, HR, and Strategic planning services to start-up, small and mid-sized businesses. Linda can be contacted at linda@strategicgrowthconcepts.com and the company website can be viewed at www.strategicgrowthconcepts.com.

Mobile Marketing – What’s All the Hype About? April 10, 2010

Posted by StrategicGrowth in mobile, mobile coupons, Mobile Marketing, Strategic Growth Concepts.
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You’re hearing it a lot lately – on Facebook, Twitter, national business publications, and even in daily news media – Mobile Marketing is becoming THE way to advertise; it’s often touted as the best direct marketing method available today.  So now you’re wondering – “What exactly is mobile marketing?  Are they right? Should my business be using it?  Is it really as effective as they say it is?  Will my customers want to receive mobile messages?  Can I afford mobile marketing?  Where do I begin?”

So let’s answer those questions!

First, what exactly is mobile marketing? 

According to the Mobile Marketing Association, “Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.”

And that communication and engagement is being implemented by marketers from the smallest ‘mom & pop shop’ to the largest multi-national corporations.  As the traditional marketing channels suffer various levels of decline, mobile marketing is experiencing triple-digit growth annually.

According to Jeff Hayzlett, Chief Marketing Officer / Vice-President, Eastman Kodak Company, mobile phones are “the most direct and personal of all media channels these days… They enable us to remain connected 24/7. No need to log onto the Internet or roam around town looking for a hot spot. Mobile devices are always hot. A marketer’s dream is to engage in meaningful two-way conversations with people who are truly interested in their brand, and mobile gives you that direct line of communication — constantly.

There are various types of mobile marketing, including:

  • SMS (short message service)
    • Also known as ‘texting’
  • MMS (multi-media message service)
    • Messages that contain multi-media objects such as images, video and audio
  • Mobile Web Applications 
    • Browser-based web services such as the World Wide Web using a mobile device
    • Utilizes WAP (Wireless Application Protocol) – an open, global specification that empowers mobile users with wireless devices to easily access and interact with information and services instantly
  • Bluetooth (short-range wireless technology; up to approx. 33 ft)
    • Also known as proximity marketing
    • The localized wireless distribution of advertising content associated with a particular place.  In other words, if you have a cell phone in the proximity of a marketing broadcast, you would be able to receive a message or advertisement
  • Location-Based Marketing
    • Delivers multi-media directly to the user of a mobile device dependent upon their location via GPS technology
  • QR Codes (quick-response barcodes)
    • Two-dimensional barcode
  • Voice
    • IVR (Interactive Voice Response)
      • a technology that automates interactions with telephone callers
    • Voice broadcasting calls numbers from a computer managed list and plays a pre-recorded message to the call recipient or answering machine
    • Pay-per-Call
    • ADC (Abbreviated Dialing Codes) dial the code to access voice content
  • Mobile Banner Ads
  • Mobile Website
    • A Mobile-optimized version of an Internet website providing an easy way for consumers to learn about your company ‘on-the-go’.

Next, Are they right, should your business be using Mobile Marketing?  Is it really as effective as they say it is?

According to the Director of Research at Nielsen Mobile, “People look at every text message they get”, and 97% of them do so within 15 minutes.  Can you think of any other advertising medium where you are almost guaranteed that every person targeted will see your message?

Kodak’s Hayzlett says, “Mobile marketing is quickly growing beyond the experimental and is showing tangible results. Two examples are Barack Obama’s unprecedented mobilization of supporters during his presidential campaign, and the incredibly successful American Idol reality show, where over 20 million mobile users text their votes each week.”  

An additional recent example of mobile’s results is the spectacular fundraising efforts for Haiti which were driven by mobile donations.  Almost $5 million dollars was raised in less than 48 hours via text message contributions, and to-date, more than $30 million has been raised via mobile.

Some industry statistics may help to clarify the effectiveness of Mobile Marketing for you:

  • According to industry estimates, by 2013 the U.S. will top 100% per capita penetration of mobile phone use
  • SMS is typically read within an average of 15 minutes after receipt, and responded to within 60 minutes
  • While 65% of e-mail is spam, less than 10% of SMS (texting) is spam
  • A survey of 2,400 moms reveals that the single most important tech gadget in their lives is the cell phone
  • A Nielsen study indicates more than half of mobile data subscribers (51%) who saw a mobile ad responded to it by sending a text-message, clicking on it, or calling a specific number.
  • In analyzing the mobile audience, Nielsen found that teens were the most likely to recall seeing some type of mobile ad (46%) compared to 29% of users overall.  Asian-Americans and African-Americans were among other demographic groups with high recall rates, at 42% and 40%, respectively.
  • 88% of all mobile subscribers have a text enabled phone. 51% have received SMS marketing messages, and 25% have opted in to marketing messaging from a brand.
  • 14% said they are already open to mobile advertising so long as it is relevant to their interests

Will my customers want to receive mobile messages?

A new survey published by Compete.com indicates smartphone owners are very receptive to mobile coupons.  The survey, which looked at the time of day most smartphone owners use their devices, as well as what mobile advertising concepts they’re most interested in, found that usage during commutes to work and while watching TV were the highest by far.

To find out their receptiveness, the survey asked smartphone owners how interested they were in receiving various types of mobile advertising.  The results were quite interesting, indicating consumers were most interested in receiving grocery coupons (36%), scanable barcodes (29%), offers to save and pursue at leisure (26%), movie theater offers (26%) and promotion/coupon ads (21%) via SMS (text) when passing by a retailer.*

Can I afford mobile marketing?

Absolutely!  Mobile marketing is an extremely cost-effective medium to use with an exceptional return-on-investment.  While some firms have achieved an ROI as high as 54% or 62%, typical results range between 7 – 15%; still quite high as compared with more traditional media such as Direct Mail which typically attains a 2 – 3% ROI.

And now, Mobile Marketing is very accessible for even the smallest of firms.  Small business owners can implement their own unlimited mobile advertising campaigns – within minutes – for as little as $25 per month, through a service now being offered by Strategic Growth Concepts – and, no contracts required!

Where do I begin?

If you would like to learn more about Mobile, please TEXT the word STRATEGIC to 244326.  This will opt you in to Strategic’s Mobile Club, and notify us to schedule you for a FREE demonstration.  Members of our Mobile Club will be eligible for future special offers, and will receive tips on using Mobile Marketing to benefit your business.  If you prefer not to join the Mobile Club but would still like to receive the FREE demonstration, you can contact us directly at info@StrategicGrowthConcepts.com.

Sources: Babycenter.com, March 2008; Experian via Mobile Marketing Watch, Nielsen: Improved Recall, Comfort With Mobile Ads Study; Luth Research June 2009; *Smartphone Owners Want Mobile Coupons, Mobile Marketing Watch

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Should you be interested in learning more about mobile marketing and how it can help grow your business, please review the mobile section of our website, additional mobile marketing articles within this blog, or contact us directly via the website or email at info@strategicgrowthconcepts.com for a FREE initial consultation.

The author, Linda Daichendt, is Founder, CEO and Managing Consultant at Strategic Growth Concepts, a consulting and training firm specializing in start-up, small and mid-sized businesses. She is a recognized small business expert with 20+ years experience in providing Marketing, Operations, HR, and Strategic planning services to start-up, small and mid-sized businesses. Linda can be contacted at linda@strategicgrowthconcepts.com and the company website can be viewed at www.strategicgrowthconcepts.com.

Mobile Marketing Now Aiding Non-profits in Fundraising August 5, 2009

Posted by StrategicGrowth in mobile, Mobile Marketing, Strategic Growth Concepts, Web 2.0.
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Mobile Marketing strategies are now being put to work to help non-profit organizations provide information to their constituencies and also, to RECEIVE DONATIONS! 

A recent article by Mobile Marketer Daily reviews a new Mobile Marketing campaign being implemented by the ASPCA (American Society for the ASPCA graphicPrevention of Cruelty to Animals).  They will be utilizing mobile strategies to disseminate animal health tips, shelter locations, and to receive donations.  Obviously, this new campaign will also assist them in increasing their database of those interested in animal issues so they may refer to them for future programs as well.  They’re accomplishing a lot by the use of Mobile Marketing strategies, and setting the bar at a high level for those non-profits who are struggling because of today’s economic environment and want to follow in their footsteps.

If you would like to learn more about the ASPCA’s Mobile Marketing campaign to consider how your organization might apply similar strategies, click HERE to access the full article.

EDITOR’S ADDED NOTE:  An additional example of Mobile Marketing being used for non-profit fundraising is the Red Cross campaign to raise funds for Haiti.  SMS (text) messaging was the mobile vehicle utilized, and the Red Cross did a great job of integrating the mobile donation option into their entire marketing strategy – TV, print, social media, etc.  Within 48 hours, $5 million dollars were raised, to-date, over $40 million has been raised for this effort – all in $10 increments via text messaging!

A more recent example was the ‘Restore the Gulf’ campaign implemented by non-profit organization in New Orleans.  This campaign utilized a QR code which allowed supporters to access a video and online petition in support of the cause.   This celebrity-supported effort has made national headlines due to the unique nature of the campaign; results are not yet available.

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If you work for, or volunteer for, a non-profit and would like to explore the ways in which Mobile Marketing can be utilized to market your organization, we would be happy to assist you in developing a customized program to aid you in increasing donations and providing information to your constituencies.  Please feel free to contact us via our website or via email at linda@StrategicGrowthConcepts.com to schedule a FREE initial consultation.