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Social Media Monitoring; What’s the Value and How Much Should a Business Spend? April 28, 2011

Posted by StrategicGrowth in marketing strategies, Social Media, Strategic Growth Concepts.
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When helping our small and mid-sized clients with their social media needs, we are often asked the following questions:

  • how can I know if social media is working for us?
  • how can I measure the ROI of social media to know if its worth the time and effort we’re putting into it?
  • there are many social media monitoring tools out there, how do I know what to use to meet our needs?
  • what should I be paying for an effective social media monitoring tool?

And there is no one-size-fits-all answer to any of these questions, because that’s really the point, social media is meant to be customized to the company, its goals, its target audience, etc.  So we at Strategic Growth Concepts are always on the lookout for new resources that will help us in effectively guiding our clients in obtaining answers to these questions in relation to their own situations.  Recently, we’ve found what we think is a excellent resource, a study and resulting infographic published by oneforty that provides an excellent overview of how businesses are monitoring their social media, what’s working, and how much they’re investing in the monitoring tools they’re using.  Visit our website to learn about this excellent resource!

And if you would like to learn if your firm is effectively utilizing social media to promote your firm and its products or services, sign up to receive our Social Media Audit!