Social Media Revolution 2011 June 8, 2011Posted by StrategicGrowth in Social Media.
Tags: ROI, social media ROI, social media statistics
I’m often asked about the impact of social media on a business, on an industry, and what changes it’s making in how business is conducted. As most of you know, quantifying ROI in social media is not yet an exact science as marketers are used to with radio ratings, tv ratings, etc. However, I recently ran across this video by @EKutsko and @equalman (in social media, of course!) that I thought did an excellent job of explaining the value and putting it in perspective in a way everyone can understand. It also provides some excellent social media statistics that I believe you will find of value.