Marketing Technology Landscape January 21, 2014Posted by StrategicGrowth in local marketing strategies, location-based technology, marketing strategies, Marketing-changing technology, Mobile Marketing, Social Media, Virtual Technology.
Tags: advertising, email marketing, marketing, Mobile Marketing, Social Media, Video Marketing
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Mogreet Debuts First-Ever Mobile Video Marketing Platform Across All Top U.S. Carriers November 4, 2009Posted by StrategicGrowth in mobile, Mobile Marketing, Strategic Growth Concepts, Video Marketing, Web 2.0.
Tags: advertising, Android, Blackberry, cellular phones, email, iPhone, Jay Goss, marketing, mobile advertising, Mobile Marketing, mobile phones, Mogreet, Mogreet Mobile Video, Palm Pre, ROI, Strategic Growth Concepts, Video Marketing, video messaging, viral video
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Hundreds of Millions of Americans Can Now Receive Targeted Mogreet Video MMS Messages From Marketers On Everyday Flip Phones or the Latest Smartphones, Including iPhone, Blackberry, Android and Palm Pre
By: PR Newswire Nov. 4, 2009
Mogreet, the company behind the world’s first mobile video messaging platform, today announced the debut of its game-changing mobile marketing solution, the Mogreet Mobile Video Marketing Platform. Mogreet’s platform can deliver short format videos to more than 200 million U.S. mobile devices, while measuring the effectiveness and ROI of each campaign in real-time.
Mogreet clients routinely experience open rates, video views and click-through rates 15 to 25 times higher than other forms of advertising media. And by virtue of the fact that mobile customers react to text messages in 20 seconds on average — versus hours or days for email — brands see results almost instantly. Marketers also benefit from the inherent virality of Mogreet Mobile Video Marketing, as mobile messages can simply and easily be shared amongst friends, which can result in 5 to 10 times additional reach.
“It’s 1993 all over again … only this time, rather than email, the race is on to harness mobile to build a direct relationship with the end consumer,” commented James Citron, CEO, Mogreet. “The ability to deliver your message in video to just about every mobile phone in the U.S., and not just smart phones with Internet plans, means marketers are not forced to sacrifice reach when they add mobile to their marketing mix.”
“Over 150 million U.S. consumers do not own a smartphone, and most have never seen a video on their mobile phone. With Mogreet, we have designed a way to reach these consumers and enable brands to communicate in rich, engaging media, creating an iPhone-like experience across all major cell networks and phones, ” explained Jay Goss, Senior Vice President of Sales and Marketing, Mogreet.
Mogreet is expanding marketers’ reach by harnessing the power of over four-billion text messages sent each day in the United States from consumers of all ages, including adults 35-44 who now send more texts than place calls. Mogreet’s platform has been utilized by leading brands in numerous verticals from hospitality — including the launch of a sixty-property line of hip hotels — to apparel, retail and entertainment, with four #1 box office film releases.
Go Viral. Go Visible. Go Video! July 31, 2009Posted by StrategicGrowth in Strategic Growth Concepts, Video Marketing, Web 2.0.
Tags: Blip.tv, Facebook, Internet, marketing, MySpace, small business, Strategic Growth Concepts, TubeMogul.com, Tweetube, Twiddeo, Twitter, Veeple.com, Video Marketing, viral video, Web 2.0, YouTube
Article by Lou Bortone, a long-time marketing and branding consultant who helps entrepreneurs build breakthrough brands on the Internet, with services such as online video production, video branding, coaching and creative support. Lou is a former television executive who worked for E! Entertainment Television and later served as the Senior Vice President of Marketing & Advertising for Fox Family Worldwide, a division of Fox in Los Angeles. Lou is an author and ghostwriter of six business books, a Certified Guerrilla Marketing Coach and a Book Yourself Solid Certified Coach. Visit Lou’s website at http://www.OnlineVideoBranding.com.
“I see you everywhere!” Yup, I get that a lot! Colleagues and clients tell me all the time that I seem to be “everywhere.” They see me on YouTube, Facebook, on blogs and on Twitter. I am definitely visible! But my online visibility is no accident. My visibility strategy is simple: I leverage the power of video to increase my exposure – and you can, too!
Online video is the perfect tool to maximize your web presence because it’s highly visible and viral. You can create one video and have it spread from YouTube to Facebook to your own website and beyond. It’s the ultimate leverage resource, because you create it once and use it in many different ways, and in many different places.
Best of all, creating a video to enhance your visibility is quick, easy and inexpensive. Armed with only a webcam or an affordable Flip Video camera, you can shoot a simple video message and upload it to YouTube in minutes. All you need is a (high-speed) Internet connection and a free account on YouTube.com.
Once your video is posted on YouTube, you can send it to Facebook and MySpace with one click! Other free video hosting sites like Blip.tv give you easy sharing and cross-posting functions to add your video to your own website, or to social sites such as Digg and StumbleUpon. To really leverage your time and energy, use another free service, TubeMogul.com, to blast your video out to over a dozen sites with one click! You get the idea: One video to many sites means leverage and visibility across the web!
Keep in mind that even just posting your video to Facebook is going to give you video some mileage. As others comment on your video on Facebook, the video then appears on their Facebook page in addition to your own. That’s the “viral” in viral video!
And let’s not leave Twitter out of the video party… While you can’t post the video itself on Twitter, you can certainly promote the link to your video on Twitter. Better yet, there are several free services, such as Tweetube and Twiddeo, that will notify Twitter for you whenever you put your video on their sites.
Finally, if you want the ultimate, maxed-out, super-charged version of video visibility, be sure to get in touch with me about a free trial of Veeple.com. Veeple is the video hosting platform that I use to make my videos clickable (with live links) and interactive. Veeple’s new deal with TubeMogul means you can even blast your video from Veeple.com to a boatload of popular video sites. It’s one-stop shopping for massive video visibility! You can find more info on Veeple here: http://tinyurl.com/ltdjgv.
If you’d like more information or a quick crash course on video visibility, please feel free to visit my “Video Traffic Blast” website. There you can find out more about my step-by-step viral video process. Be sure to get your video online now! Start sharing your video on the web and soon, you too can be seen “everywhere!”
If after completing this article you’re still not certain how Video can be utilized to market your company, we would be happy to assist you in developing a customized program to promote your business. Please feel free to contact us via our website or via email at linda@StrategicGrowthConcepts.com to schedule a FREE initial consultation.
Video Marketing; A Great Way to Showcase Your Business April 23, 2009Posted by StrategicGrowth in Video Marketing, Web 2.0.
Tags: advertising, BlogTalkRadio, marketing, small business, small business owners, Video Marketing, viral video, Web 2.0
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In today’s Web 2.0 marketplace small business owners are learning to take advantage of every new technology tool they can find to grow their business. One of the least understood tools is Video Marketing. In this week’s episode of our BlogTalkRadio program ‘Strategic Growth Concepts for Small Business’, our panel of experts explains how you can utilize Video marketing to grow your business, and how you can achieve this extremely cost-effectively. If you’re seeking new ways to market your business in the Web 2.0 environment, this is the show for you. Our panel of experts includes: Tim Tevlin, President of Local Business Videos Online; Greg George, Founder of iVideo Makers; and Bob Sullivan, Development Director of Think Creative Media Works.
Click HERE to listen to the complete broadcast!
Tags: case studies, Domino's, Social Media, social media strategies, Video Marketing, viral video
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Think about it – your worst nightmare – one of your employees is on tape tampering with your product and has posted it to YouTube for all the world to see. And they’re seeing it, 550,000 of them as a matter of fact! That’s the problem Domino’s was facing when two employees decided to perform disgusting acts with its food, on camera, and then post them to YouTube.
In today’s environment of social media, viral video, and cell phone web access, every company needs to be vigilant about it’s brand and what is being said on the Internet. The following article discusses the challenges faced by Domino’s in this particular situation, preventative measures to be taken to insure your company is not involved in a similar situation, and lastly steps to take if it happens to you. Click HERE to read the article.
Should Your Company Explore Online Video Marketing? April 7, 2009Posted by StrategicGrowth in Strategic Growth Concepts, Video Marketing.
Tags: advertising, Internet, marketing, small business, Video Marketing, viral video
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Another area of technology that marketers need to consider these days is the use of online video. I’m just beginning to explore this topic in-depth myself, and am finding an interesting diversity of opinions on the subject. Additionally, I’m finding a lot of interesting ways in which it is suggested that video be used.
Since we’re just beginning exploration of this topic, at this time I’m going to provide links to some of the discussions I’m reviewing and we’ll delve in to the topic on a deeper level in future posts. Additionally, on April 21st at 2:30 p.m. EDT I have scheduled a discussion on this topic with a variety of video marketing experts during my regularly scheduled BlogTalkRadio program, ‘Strategic Growth Concepts for Small Business’. Information about this program is available at http://blogtalkradio.com/strategicgrowthconcepts.
The following are links to some discussions on the topic of online video marketing, more will be forthcoming in the near future. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=102798