Marketing with New Technology

Location-based Services & Local Targeted Marketing Using Mobile Technology August 13, 2010

ANN ARBOR, MI – The Michigan Chapter of Mobile Monday today announced the speakers and topics for its upcoming monthly meeting.  The event will be held on Monday, August 16th from 6:30 – 8:00 p.m. at Ann Arbor SPARK located at 330 E. Liberty Street in Ann Arbor.  Attendance at this event is Free, and those interested in attending may register at MobileMondayMichigan.org. Featured speaker for the event will be Melih Oztalay, CEO of Birmingham-based SmartFinds Internet Marketing, who will be speaking on the topic of “Why Geo-Marketing is Becoming Increasingly Important for Marketing Your Business, and How Mobile Helps You Achieve It”.  Other speakers for the event will be Megan Crosbie, Marketing & Membership Coordinator at the Ann Arbor Chamber of Commerce who will be speaking about the Chamber’s mobile app, A2YChamber, and Linda Daichendt, CEO of Strategic Growth Concepts, who will discuss recent studies regarding consumer cell phone usage and cell phone operating system market penetration rates.

A co-founder of Mobile Monday Michigan , Daichendt explains the importance of mobile technology as part of local marketing efforts, “As methods of reaching customers become more and more fragmented due to the abundance of channels in use today, it becomes increasingly imperative for marketers to be able to focus their efforts on those methods they can be certain will produce the highest rate of return on the marketing dollars invested.  With statistics showing that 85% of cell phone users always keep their device within 10 feet of them, it’s becoming very clear that mobile is likely to be the best way to reach them.  Further, studies have also shown that mobile is the one channel they will quickly respond to; a recent Nielsen study indicates that 97% of SMS (text) messages are read within 15 minutes of receipt, and acted upon within 1 hour.  Given that no other marketing medium can even come close to that response rate, it’s critical that marketers learn the best ways of using mobile and targeting consumers within their specific geographic areas in order to maximize response.”

In today’s marketplace, mobile marketing is being implemented by business owners and marketers from the smallest ‘mom & pop shop’ to the largest multi-national corporations.  As the traditional marketing channels suffer various levels of decline, mobile marketing is experiencing triple-digit growth annually.  Mr. Oztalay’s presentation on Geo-Marketing via Mobile will help businesses capitalize on this growth by providing more effective ways of using the technology to improve local marketing results; while Daichendt’s presentation will review mobile from the consumer’s perspective.

Featured speaker, Melih Oztalay states about Geo-Marketing, “The benefits to small business are incredible; to be available to their local customers when the customer is looking for them while driving around town with their mobile device is an opportunity they need to take advantage of. The fact that the business can also update their offers anytime gives a local business the ability to adapt to market changes. I’m excited to be able to make this information available to members of Michigan’s mobile and marketing communities.”

For more information about this event, please contact Linda Daichendt at Linda@StrategicGrowthConcepts.com.

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MobileMonday (MoMo) is an open community of mobile industry visionaries, developers, influential individuals, and users fostering cooperation and cross-company business development through virtual and live networking events. The groups programs are designed to facilitate idea sharing, best practices development, trends identification, and Mobile Industry growth locally, regionally, nationally, and internationally. The Michigan Chapter executes on these objectives by delivering a balanced approach of business and technical content from within the Michigan business community, as well as beyond our State, in order to insure the Michigan community is made aware of developments taking place outside our area that can aid local businesses. Those interested in learning more about Mobile Monday – Michigan can find the group’s website at MobileMondayMichigan.com; and information about the International organization can be found at MobileMonday.net.