Email Marketing @ Mail Chimp Goes Forever Free September 27, 2009Posted by StrategicGrowth in email marketing, Web 2.0.
Tags: advertising, email, email marketing, Forever Free pricing plan, MailChimp, marketing, small business, Strategic Growth Concepts, Web 2.0
Those looking for cost-effective ways to market your business can now take advantage of one of the leading email marketing service providers thanks to the following recent announcement. Now small business has no excuse for a lack of marketing to their customers.
Email marketing service provider MailChimp made its service pretty much irresistible as the company announced the introduction of its “Forever Free pricing plan”.
The new service level allows subscribers to send up to 500 emails per campaign and 3,000 emails per month at no cost. That’s not a misprint folks – that’s a fact.
“We’ve always seen email first as a publishing tool and second as a marketing tool,” said Ben Chestnut, Co-Founder of MailChimp. “We’re aiming to empower smaller groups like artists, musicians, nonprofits, small businesses and hand-crafters to communicate effectively at no cost. That’s why we’re calling this Power to the People. We want to give everyone all the tools they need to send professional, permission-based email campaigns.”
The power of email marketing is well documented. If you’re not currently leveraging email as a marketing channel, this should act as good incentive to give it a try.
MARKETING YOUR COMPANY VIA MOBILE April 6, 2009Posted by StrategicGrowth in email marketing, mobile, Strategic Growth Concepts.
Tags: advertising, blogging, BlogTalkRadio, cellular phones, email, Internet, marketing, mobile advertising, mobile commerce, Mobile Marketing, mobile phones, small business, small business owners
As with all small businesses, I am always researching to find additional ways of promoting my company to increase my customer base. However, given my personal business background in the wireless industry I have become a strong proponent of mobile marketing and see it as “the next internet” if you will. Therefore I’m putting in place several items that I believe will be of interest to those looking for newer, cost-effective methods of marketing their business.
First, I’ve gone on the search for as much information on mobile marketing as I can find since my familiarity with it provides me with enough knowledge to know that even experienced marketers are going to need some training. They’ll need education in the various methods of mobile marketing, how those methods work, what they cost, and which method will be most effective for reaching their particular target audience. As a source that small businesses turn to for information, I want to be able to provide that information in an easy-to-understand way, so over the next few weeks I will be developing a series of blog posts that focus on different aspects of mobile marketing to help make it easier for the average small business owner or marketing practitioner to understand.
Second, I have scheduled a panel discussion with a group of mobile marketing experts on an upcoming segment of my BlogTalkRadio show, ‘Strategic Marketing Concepts for Small Business’. This segment will air on Tuesday, April 14th at 2:30 p.m. EDT. Panel members are still being finalized so more information on this will be provided within the next few days, however, let me assure you I am VERY excited about the experts that have offered to participate as they are some of the industry’s leading experts – and I’m quite confident that listeners will leave the broadcast with a great deal of useful information.
Third, I found an interesting mobile tool and decided to try it out. There is an online program by the name of Mofuse (which can be found at www.mofuse.com) that will take your existing blog and convert it to a mobile-compliant site so it can be more easily viewed on cellphones – and it’s FREE! Therefore, I have taken each of my blogs and entered them into the system to try out the program. They can be viewed at the following mobile web addresses: http://strategicgrowth.mofuse.mobi and http://hrconcepts.mofuse.mobi and http://marketingwithnewtechnology.mofuse.mobi . You can either access them at these addresses directly from your cell, or you can enter the addresses into the web where you will be brought to a page on which you can enter your cell phone number and have the site sent to your phone via text message. The idea I’m pursuing is making blogs easier to read from wherever you are, thereby increasing the small business owner’s access to potential customers. Have a look at the blogs via mobile and let me know what you think!
As we delve deeper into the topic of mobile advertising over the course of the next few weeks, I am confident that many of you will be intrigued by the wide variety of ways in which mobile marketing can be utilized to promote your business. Today, it’s cutting edge stuff; tomorrow, it will become as standard to us as email is today. So if you’ve ever chastised yourself for waiting too long to take advantage of new technology in promoting your business, follow with us over the next several weeks and this time, be one of the first instead of one of the last!
For additional information on Mobile Marketing, or to learn how we can help you develop a Mobile Marketing campaign for your firm, please contact us via our website or email us at firstname.lastname@example.org
Strategic Growth Concepts is a Detroit-based firm that provides training and consulting services to start-up, small and mid-sized businesses in the areas of Start-up, Marketing, Operations, HR and Strategic Planning. The firm’s CEO, Linda Daichendt is a recognized business expert with 20+ years of corporate, small business and franchising experience. Linda can be contacted at email@example.com , and the company website can be viewed at www.strategicgrowthconcepts.com.
Email Newsletter Programs are Strong Marketing Performers March 23, 2009Posted by StrategicGrowth in email marketing.
Tags: advertising, email, email marketing, marketing
Small business owners are always in search of cost-effective, time-efficient ways to keep in touch with existing clients/customers, and the internet provides us with a variety of ways in which to achieve that. One method of maintaining regular customer contact is the use of an Email Newsletter program. Using such a program enables your clients to maintain an on-going awareness of your firm, so they remember your firm when they finally have a need for a service such as yours instead of seeking out another firm because they forgot about you.
The use of an Email Newsletter program provides a variety of benefits to your firm, including:
- A regularly scheduled communication program to remind your clients/customers that you are available to service them
- A method of communicating new services/products, new staff members with areas of expertise which might be of interest to clients/customers, recent awards or recognition received by your firm, education/information about the latest industry developments
- A communication that is professional in appearance and helps to reinforce your firm’s branding message
- A communication that can link clients/customers back to your website or blog in areas that will be of particular interest to them.
Elements of an effective email newsletter include:
- short, easy-to-read articles
- interesting, attention-grabbing headlines
- special limited-time offers for newsletter-readers only
- information relevant to your industry (statistics and graphs are always interesting)
- communication regarding new products or services being offered by your firm
- company information of interest such as new staff, awards, new offices, community participation programs, etc.
- links to your website or blog that provide greater detail on articles discussed in the newsletter.
Obviously, the use of a professional-appearing Email Newsletter presents some challenges for business owners who do not have HTML programming skills. Luckily Web 2.0 technology has provided us with a variety of resources that enable a small business to send a professional-appearing newsletter with only the most basic of computer skills. Services such as Aweber, Constant Contact and Ennect provide user-friendly, web-based email tools that enable any business owner to develop a professional email program extremely cost-effectively. Added benefits of using such a service are that they insure that you maintain compliance with the anti-spam laws, and they increase the potential that your newsletter will reach the customer’s inbox and actually be read.
Try an Email Newsletter program for 6 months as a test; track who it was sent to, who reads it and which articles they read (the software programs will provide reports), and who you receive additional business from. Compare your cost per person of implementing the program with the revenue you receive as a result of implementing the program to determine your ROI (return-on-investment). Then compare your Email Newsletter ROI with the ROI for other marketing programs you are implementing to determine its cost-effectiveness for your firm. I’m betting it will be one of your top-performing programs!