Trade Show Mobile Marketing Strategy Leads to a “Jackpot” of Leads January 12, 2010Posted by StrategicGrowth in mobile, Mobile Marketing, Strategic Growth Concepts.
Tags: advertising, case studies, cellular phones, David Reed, iPod, marketing, mobile advertising, mobile commerce, mobile phones, ROI, small business, Strategic Growth Concepts, trade show leads, trade shows, VM Direct
As someone who blogs regularly on the topics of small business, marketing, using new technology in marketing and mobile marketing specifically, I am always on the lookout for examples of businesses that are using technology to great advantage in marketing their firms so our readers can learn from them. Recently, I came across an excellent example being used by David Reed of VM Direct that I wanted to share with you. David has taken the concept of trade show participation to the next level to insure that he maximizes the trade show ROI for his firm. Please read David’s story below and let us know in the comments if this or a similar idea might work for your firm.
Collect leads at trade shows like hitting a jackpot in Vegas.
I went to an auctioneers convention in Denver Colorado earlier this month. I set up my little booth along with everyone else. And I notice that they’re laying out their pens with their company logos on them. Or whatever vendor fodder they are trying to catch the consumer’s attention with. They are setting out their fish bowls to gather business cards. Or setting out their pad of paper so individuals can leave their information with them. Etc…Etc…Typical tradeshow stuff.
And I watch while the auctioneers take their pens, put their business cards in the fish bowls, and don’t talk to these people at all. Not a care in the world as to why they are there.
And then there is me. Promoting an internet marketing system. I had purchased 2 i-Pods to give away at 10 am and 2pm. No pens. No fish bowl. Just a sign that said be here at 10 am and 2 pm for your chance to win an i-Pod. Funny thing is that I probably spent less on those 2 i-Pods as they did on the pens and stuff they were giving away. So 10 am rolls around. I have my system set up. Every one is gathering around because WOW a FREE i-Pod. I pull out my sign that says, “TEXT (my keyword, leaving this out for this post) (your e-mail address) to 69302 for your chance to win an i-Pod.” I start the Jeapordy theme song on my laptop and told them “GO”. To see everyone scramble for their phones was quite humorous. My phone is going crazy because I get a TEXT everytime someone subscribes. My e-mail client is going crazy because I get an e-mail everytime someone subscribes. And they are getting my business card delivered to their inbox because that is the autoresponder I had set up. Those with smartphones are getting my autoresponse business card in their e-mail and accessing it right away. Was kind of mass chaos there for a moment until the theme song stopped. I already decided that the 12th person at 10 am was getting the i-Pod. So I look at my phone, count 12 down and called that individual’s name. They were totally amazed that the system was automated like that. Then they were interested in what I was selling. I spent the rest of the afternoon talking to customers and the other vendors that had set up shop for the day. Word got around and 2 pm was just as crazy.
I collected 198 leads that day. Sold 38 retail accounts. Continue to e-mail campaign the others. And didn’t have to go home with my fish bowl and manually input those contacts into my e-mail marketing system. All for the cost of 2 i-Pods.
Should you be interested in learning more about mobile marketing and how it can help grow your business, please review the mobile section of our website, additional mobile marketing articles within this blog, or contact us directly via the website or email at firstname.lastname@example.org for a FREE initial consultation.